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Photo Manipulation & Body Image in the Media : an Evaluation of Doves efforts to change the perception of beauty. {DOVE Campaign for real beauty} Another.

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Presentation on theme: "Photo Manipulation & Body Image in the Media : an Evaluation of Doves efforts to change the perception of beauty. {DOVE Campaign for real beauty} Another."— Presentation transcript:

1 Photo Manipulation & Body Image in the Media : an Evaluation of Doves efforts to change the perception of beauty. {DOVE Campaign for real beauty} Another Student

2 Dove Campaign for Real Beauty Started in September 2004 Short film Evolution in 2006 Started the Dove Self- Esteem Fund to inspire and educate girls about the definition of beauty

3 h?v=hibyAJOSW8U DOVE EVOLUTION COMMERCIAL

4 Photoshopping and manipulating photos has become such a regular occurrence that we often see many distorted images on a daily basis without questioning them. … Issues that have risen with the increased use of Photoshop are seen to occur mostly in journalism and advertisement[s] and have placed an immense amount of pressure on young females to achieve the look of the technologically altered ideal … women.

5 RESEARCH The Real Truth about Beauty Study… Only 2% of the women described themselves as beautiful About 3/4 of them rated their beauty as "average 90% of all women worldwide want to change at least one aspect of their physical appearance 91% feel the media and advertising need to do a better job of representing realistic images of women over 50.

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7 6 out of 10 girls stop doing things they love because they feel bad about how they look. Will quit gymnastics. Will drop out of ballet. Will stop swimming lessons. atch?v=ElKFK6rRHNY

8 Responses to the Campaign Evaluation: Women began to realize that inner beauty is more important than whats on the outside. If you are confident and love your body it shows through and you become a beautiful person. Great response to pictures taken for the campaign. Positive reaction to taking this campaign to younger girls as well.

9 Testimonials "It is our belief that beauty comes in different shapes, sizes and ages…Our mission is to make more women feel beautiful every day by broadening the definition of beauty. -Philippe Harousseau, Dove's marketing director on the "Campaign for Real Beauty Its a revolution. I know that is a strong phrase but to see women like that, its like a breath of fresh air. Thank you Dove. – Research group participant I think the Dove campaign has made such an impact because it focuses on real women. It doesnt focus on how you look as much as how you feel about yourself and who you are. –Research participant from Columbia College Chicago I definitely think the campaign has been successful. It focuses on how people are naturally. Its universal because everyone is unique in their own way. Everyone is different and its about being confident. –Research participant

10 SOURCES Brodbeck, Melinda; Erin Evans. Dove Campaign for Real Beauty Case Study. Public Relations Problems and Cases. N.p. 5 March Web. 5 March "The Dove Campaign for Real Beauty." The Dove Campaign for Real Beauty. N.p., n.d. Web. 5 March CulturePub. Dove-Evolution Commercial Online video clip. YouTube. YouTube, 15 Oct Web. 5 March "Photo Manipulation = False Advertising? The TECHLife Post." Photo Manipulation = False Advertising? | The TECHLife Post. N.p., n.d. Web. 5 March "Dove Self-Esteem Programme - 'Growing Up' TV Advert." YouTube. YouTube, 26 March Web. 6 March 2013.


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