Presentation is loading. Please wait.

Presentation is loading. Please wait.

SUSTAINABLE SPORT RAISING BAHRAINS PROFILE AS A SPORTING AND LEISURE DESTINATION.

Similar presentations


Presentation on theme: "SUSTAINABLE SPORT RAISING BAHRAINS PROFILE AS A SPORTING AND LEISURE DESTINATION."— Presentation transcript:

1 SUSTAINABLE SPORT RAISING BAHRAINS PROFILE AS A SPORTING AND LEISURE DESTINATION

2 ©SPORTIQUE88. PRIVATE & CONFIDENTIAL. ALL RIGHTS RESERVED SPORTS & BUSINESS DEVELOPMENT AGENCY

3

4 ©SPORTIQUE88. PRIVATE & CONFIDENTIAL. ALL RIGHTS RESERVED SPORTS & BUSINESS DEVELOPMENT AGENCY SPORT IS PART OF EVERY MAN AND WOMANS HERITAGE AND ITS ABSENCE CAN NEVER BE COMPENSATED FOR. Baron Pierre de Coubertin

5

6 ©SPORTIQUE88. PRIVATE & CONFIDENTIAL. ALL RIGHTS RESERVED SPORTS & BUSINESS DEVELOPMENT AGENCY BUILDING A SUSTAINABLE SPORTING PLATFORM BAHRAIN – A GROWING SPORTING HERITAGE World Championship sport – FORMULA ONE and WORLD ENDURANCE CHAMPIONSHIP KART World Championships Endurance HORSE RACING Gulf Cup SOCCER SAILING GOLF – European Senior Tour and Pro-Am Tournament Local and regional level – Soccer, Volleyball, Basketball, Hand Ball, Triathlon, water-based sports SPORT – A KEY COMPONENT OF OUR LIVES TRANSCENDS boundaries – a universal language Creates FEEL GOOD FACTOR Develops PRIDE and PASSION MOTIVATES and encourages participation irrespective of age Impacts and helps define COMMUNITY VALUES values Breeds HEALTHY bodies and minds

7 ©SPORTIQUE88. PRIVATE & CONFIDENTIAL. ALL RIGHTS RESERVED SPORTS & BUSINESS DEVELOPMENT AGENCY GROWING THE IMPACT OF SPORT OBJECTIVES FOR BAHRAIN Destination for SPORTS TOURISM – (stay and play, room nights) Platform for BUSINESS PROMOTION, B2B and NETWORKING Catalyst for exciting and integrating the YOUTH and COMMUNITY sectors Advert for sporting TALENT, FACILITIES, INFRASTRUCTURE and EXPERTISE ACCESSIBILITY Building REPUTATION Putting Bahrain on the SPORTING MAP ANNUAL international events that return YEAR-ON-YEAR CONTINUITY of events, growing a LEGACY and HERITAGE Ensure engagement with RETAIL, TOURISM and BUSINESS communities Build exposure for international brands and REDUCE RELIANCE upon local sponsors and investors What we are NOT going to do is pitch for the World Cup, the Olympic Games or the Americas Cup Vision is TO attract COST EFFECTIVE, MANAGEABLE INTERNATIONAL SPORT that delivers on the established objectives and both maximises and compliments existing events.

8 ©SPORTIQUE88. PRIVATE & CONFIDENTIAL. ALL RIGHTS RESERVED SPORTS & BUSINESS DEVELOPMENT AGENCY WHATS ON THE RADAR? BUSINESS IN FORMULA 1 SPORTS SYMPOSIUM Achievable and manageable sports – SPEED ROCK CLIMBING, KITE BOARDING, TRIATHLON, CYCLING, BEACH FEVER - all have international and world championship interest Encourage youth participation and empower youngsters to strive to improve through sport Showcase Bahrain and generate awareness and promote our sporting prowess, facilities, infrastructure, teams and organisational ability Professional organisation and hosting ability Stimulate business and create growth Min of Culture Season of Sport great success – planning new activities in 2014 SPORTING & BUSINESS PROPERTIES

9 ©SPORTIQUE88. PRIVATE & CONFIDENTIAL. ALL RIGHTS RESERVED SPORTS & BUSINESS DEVELOPMENT AGENCY

10 ©SPORTIQUE88. PRIVATE & CONFIDENTIAL. ALL RIGHTS RESERVED SPORTS & BUSINESS DEVELOPMENT AGENCY GREAT BRITISH WEEK GREAT BRITISH WEEK JANUARY 16 th – 22 nd, 2014 Under the Patronage of His Majesty, King Hamad bin Isa Al Khalifa Organised by the British Embassy and the BBBF in celebration of the long-standing relationship between the United Kingdom and the Kingdom of Bahrain Series of showpiece events linked to the 2014 Bahrain Air Show Designed to embrace the entire British and Bahrain business communities and mark 200 years of bilateral relations between the two countries Platform on which to highlight British business expertise, innovation, technology, advanced engineering and a host of other attributes Empowering broad range of community participants to get involved in variety of events – schools, retail, business, hotels, sport Promotion and communication key to success – web site being developed, newsletters, social media activation, society & club activation, business, retail and tourism communities

11 ©SPORTIQUE88. PRIVATE & CONFIDENTIAL. ALL RIGHTS RESERVED SPORTS & BUSINESS DEVELOPMENT AGENCY THREE SHOWPIECE EVENTS GREAT BRITISH WEEK

12

13 ©SPORTIQUE88. PRIVATE & CONFIDENTIAL. ALL RIGHTS RESERVED SPORTS & BUSINESS DEVELOPMENT AGENCY SATURDAY, JANUARY 18 TH – BAHRAIN INTERNATIONAL CIRCUIT Organised in association with partners EDB and McLaren and in conjunction with the Bahrain Air Show Three seminars highlighting UK advanced engineering, innovation and expertise Industry speakers and VIP Guest Speaker Exhibitors High-end event with participation from senior decision makers from the regional and international business communities. Blue chip company attendance with countries representing powerful industrial nations and global economies High-profile Business-to-Business and Networking opportunity McLaren on-track experience – 25 customer drives marking the launch of the new McLaren P1 – business card draw Lunch at Airshow ADVANCED ENGINEERING AND INNOVATION EXPO

14 UKTI_Inno_Manf_A0L_LR2[1].jpgMcLaren Great Britain image

15 ©SPORTIQUE88. PRIVATE & CONFIDENTIAL. ALL RIGHTS RESERVED SPORTS & BUSINESS DEVELOPMENT AGENCY MONDAY, 20 TH JANUARY 2014 – THE RITZ CARLTON HOTEL Evening event - Open to the public Hosted by the British Embassy, the British Council Science & Innovation and Brunel University DESIGNED TO: Enlighten the community to the relationship between British and Bahraini Universities Promote and strengthen the scientific and research work conducted in Bahrain Discuss how these relationships can be expanded Highlight the contribution that British Universities make in the field of innovation Showcase post graduate studies Create a forum for universities, technical colleges and schools to discuss research and innovation work and network with the business, education and industrial sectors THE KNOWLEDGE EVENT

16

17 ©SPORTIQUE88. PRIVATE & CONFIDENTIAL. ALL RIGHTS RESERVED SPORTS & BUSINESS DEVELOPMENT AGENCY WEDNESDAY, 22 ND JANUARY 2014 – RADISSON HOTEL Dinner to mark the end of GREAT BRITISH WEEK High Street fashion show and entertainment SUPPORT OPPORTUNITIES A catalyst for engaging all businesses in GREAT BRITISH WEEK – first time in a generation Sponsorship programmes: BD4,000 Platinum BD2,000 Gold BD1,000 Silver DINNER RECEPTION

18 ©SPORTIQUE88. PRIVATE & CONFIDENTIAL. ALL RIGHTS RESERVED SPORTS & BUSINESS DEVELOPMENT AGENCY

19 ©SPORTIQUE88. PRIVATE & CONFIDENTIAL. ALL RIGHTS RESERVED MARTIN WHITAKER Managing Director M:


Download ppt "SUSTAINABLE SPORT RAISING BAHRAINS PROFILE AS A SPORTING AND LEISURE DESTINATION."

Similar presentations


Ads by Google