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2013 Sponsorship Opportunities. What is BTCC NGTC Specification The Team The Driver Media Coverage Opportunity Hospitality Contents.

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Presentation on theme: "2013 Sponsorship Opportunities. What is BTCC NGTC Specification The Team The Driver Media Coverage Opportunity Hospitality Contents."— Presentation transcript:

1 2013 Sponsorship Opportunities

2 What is BTCC NGTC Specification The Team The Driver Media Coverage Opportunity Hospitality Contents

3 What is British Touring Cars? Launched in 1958 One of the greatest motorsport events Worldwide recognition Jaguar, Austin, Ford, Lotus, Sunbeam and Triumph – previous winners Proven marketing platform and sponsorship opportunity

4 We set out to produce a better-looking, faster, sexier race car at a much lower cost; I reckon weve nailed it Alan J Gow (BTCC Series Director) Next Generation Touring Car (NGTC)

5 NGTC Specification Choice of model and chassis Common components – gearbox, sub frame, brakes, suspension etc Enhanced safety features New standard specification cuts the cost of competing Up to 50% reduced costs, for teams and sponsors

6 The Team Speedworks Motorsport – one of British motorsports fastest growing race teams. With success in running Ginetta G50s in European GT4, British GT and Ginetta G50 Cup Speedworks have competed in BTCC in 2011 and Tony Hughes and Adam Morgan both drove the latest Toyota Avensis NGTC car in 2012 Hughes – a world class engineering company based in Stockport and a primary sponsor of Speedworks Motorsport

7 Driver 1 Dave Newsham- A serious 2013 Independent Championship contender. Winner of the Clio Cup Championship in BTCC 2011 & highlights, two race wins, two 2nds and two 3rds. Awarded Fans Favourite for 2012 and voted 2 nd by the fans for Best Driver 2012.

8 Driver 2 Ollie Jackson has competed in Caterham Academy, Porsche Carrera Cup, British GT, and had two seasons in the BTCC. Multiple wins have come in the form of Caterhams, a class win in British GT, and Porsche Carrera Cup Pro-Am1 wins, taking the Pro-Am1 championship in the process.

9 UK TV audience19.5 million Total ITV4 Air Time229 hours Live trackside audience371,000 UK radio listeners54 million Media Coverage

10 Marketing Opportunity Massive opportunity to amplify brand awareness Trackside & through the BTCC Media and ITV4 No boundaries - In house marketing opportunity – Target a wide audience – Partner a successful well established motorsport team and well known competitive Driver

11 Promotional Opportunity Reward employees/Customers/Business Partners Data Collection/incentive opportunities-prize draw Customer competitions Local, regional and national media exposure Car & Driver - on site promotional days

12 Feature your logo and branding

13

14 Hospitality Full Hospitality in the Speedworks Motorsport awning Refreshments throughout the day. Hot & cold buffet style lunch. Meet the Team and Driver Merchandise pack for each guest Private Autograph session with Dave Newsham Guided tour of the car Watch the team and mechanics at work in the garage Wide variety of support races to keep you entertained

15 The BTCC is relaxed, friendly and exciting and we find it is an excellent setting to mix with customers, suppliers and sponsors in an informal way

16 Be part of Britains most popular racing series…


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