1. Wolverhampton. Making it happen High Value Manufacturing (HVM) Supply Chain Clustering ‘Bangalore to the Black Country’ what you can achieve Jay Patel – Business Development & Investment Manager, Wolverhampton City Council

2. Wolverhampton. Making it happen Wolverhampton Journey Wolverhampton City….Brand Inward investment proposition for the City Key partners UKTI/ UoW/ Trade Associations/ Professionals Identified key target companies, economies and countries Visited countries with inward investment mission Developed soft landing proposal Secured inward investor Impact of the inward Investor on the City’s economy

3. Wolverhampton. Making it happen Wolverhampton

4. Wolverhampton. Making it happen Clear Brand Proposition Invested in Wolverhampton Brand Development Developed a proposition for the private sector A clear and concise; exciting and inspiring brand for Wolverhampton “Wolverhampton. Making it happen” Develop a project plan – launching the plan and implementing Identified the sectors to be promoted Identified how different council functions fit in to overall brand development strategy Key partner brands – University of Wolverhampton/ UKTI

5. Wolverhampton. Making it happen Clear Brand Proposition

6. Wolverhampton. Making it happen Labour Skills Intelligence Skilled Workforce demographics/ data:  Fast Facts/ Snapshot view of the City economy  Journey to Work / Catchment Areas for workforce  Age Profiling/ Skilled / Unskilled Costs  Productivity Data  Education attainment levels (FE and HE) Provide advice and support to inward investors  Identify labour pools with appropriate skills  Recruitment & Training support for staff  Help retain the workforce  Provide advice and support University Work (Higher Education)  Knowledge Transfer Partnerships  Skills Factory

7. Wolverhampton. Making it happen Land and Property Database & Online Facility Availability of land and property in the City Monitoring demand for office space and manufacturing space Influencing new build and refurbishments for environmentally friendly Provision for feasibility on workspace for incubation and growth Process for continuously identify measures to stimulate the property sector and managing joint working with the property sector Working with University on incubation and high growth companies Business Solutions Centre and R & D facilities

8. Wolverhampton. Making it happen Understanding of Sector Supply Chains Details of Wolverhampton’s key strategic employers Strengthened Wolverhampton Council relationship with intermediaries Understand where the leads usually come from and source Provide comprehensive information on ‘multipliers’ Contribute to Government-to-Government dialogues with key markets nationally and Internationally Work with University on technology and knowledge transfer partnerships

9. Wolverhampton. Making it happen Understanding of Sector Supply Chains

10. Wolverhampton. Making it happen Public/Private Sector Partnerships Strategy for public sector procurement Strategy to help businesses find the ideal commercial property Supporting businesses through regulatory processes Process for signposting businesses to partners Strategy for business support team in the City to help with any relevant issue Developed accurate data to support on infrastructure requirements Black Country GOLD Project Maintain accurate information on the factors which are important to the business community  Business rates, Traffic congestion, Parking (cost and availability)

11. Wolverhampton. Making it happen Efficient Customer Relationship Management Customers perspectives and seeking to improve efficiencies:  Do we record all enquiries  Source of value – How do our relationships generate value?  Customer value profiles – What is the value potential of specific customer groups?  Most valued customers – How can we maximise impact?  Dynamics of value – improve efficiency/ productivity  Increasing value potential – employment & profitability

12. Wolverhampton. Making it happen Business Champions and Partners Networks Briefings to Councillors, Officers, Ambassadors and Networks Ambassadors for the City Meet & greet overseas delegations and inward missions Represent the City within the Black Country region on marketing missions Hosting / meeting with key company executives visiting the City Look for business opportunities for the City Profile companies that are successful companies in the in the City Providing research data about the region, industries in the region, industry trends including key companies in the City

13. Wolverhampton. Making it happen Efficient Communications Strategy City Council has developed a first class strategy:  Meetings & Negotiations  Partners working under MoU  Exhibitions & trade fairs  Advertising & marketing  Better understanding of mind-set of other cultures When Considering communicating in other language applied additional attention:  Advertising/ Press Release  Product Brochures  Presentations / Speeches  Business Proposal/ Feasibility Reports

14. Wolverhampton. Making it happen Active Awareness of Lifestyles Offerings The inward investment team developed awareness of: Fast Facts Living in Wolverhampton and Black Country Education Schools Retail, Leisure and Culture Cultural Heritage & Festivals Restaurants, Pubs & Entertainment Destination Black Country and Wolverhampton Signature projects in Black Country and the City

15. Wolverhampton. Making it happen Wolverhampton Growth Employment & Wealth Creation Professional approach to all Inward Investors Get the enquiry to right individuals within the Council Ranking enquiries against key priorities as well as sectors Maintain an excellent customer care and follow up diligently for developing reputation as a place to invest Maintain good quality data necessary for Inward Investors Maintain good working relationship with key partners such as the University

16. Wolverhampton. Making it happen Conclusion Wolverhampton is a key inward investment location Over 100 years of engineering heritage Attracted key investors like JLR (£500m) Key public/ partnership working within the City Key facilities such as Business Solutions Centre Availability of land and support Availability of skills and training It is well connected to other major cities ………..We can create jobs and wealth in the City

17. Wolverhampton. Making it happen Bangalore to the Black Country Thank you for listening Any questions