Reasons for Adopting iPads in the Workplace iPad increases means to work remotely, whether at home or “anywhere” (88%) iPad increases productivity and computing satisfaction (close 2 nd place) iPad allows access to business applications and documents while keeping data secure (59.3%) -- Survey of 5000 Citrix Customers
Benefits of iPad Adoption -- Nielsen Company, Q1 2011 Mobile Connected Device Report
Top 5 Reasons for Delaying iPad Adoption 1. Security (63.4%) 2. Company policy won’t allow company data on hardware other than company PC (37.3%) 3. iPad is a “non-standard” device (36.6%) 4. iPad doesn’t support corporate applications (24.1%) 5. Lack of resources or skill to support iPad (23.9%) -- Survey of 5000 Citrix Customers
Physician’s Use of Mobile Devices What type of device do you have? -- QuantiaMD Survey of 3700 physicians, June 2011
“Super Mobile” Physicians Are Changing Clinical Practices -- QuantiaMD Survey of 3700 physicians, June 2011 Which professional activities do you currently use your mobile device for?
Physician Preference for iPad Detailing 68% were extremely satisfied or very satisfied with the format 8 in 10 physicians rated digital detailing as the same or better than previous methods (eg, paper-based visual aids) -- Harrison Group survey of US physicians, March 2011
38% of physicians surveyed have seen a pharma/biotech rep use iPad Of these: 36% of GPs/IMs 52% of general surgeons 48% of infectious disease specialists 39% of ob-gyns …agree that representatives should use tablet devices to discuss products during office calls Physician Preference by Specialty -- Manhattan Research survey of 1755 physicians, July 2011
Lessons from the Landscape iPad has become the primary tablet device As price point decreases and technology increases, it’s a strong value proposition for physicians to own these devices In a rush to get iPads to the field, the quality of programs created for iPads has been below par Pharmaceutical companies need to rethink how to design their digital media assets to enhance the user’s tablet experience
When would you prefer an iPad to a laptop? Who Are Your People? Who are your target audience? Where do they live, work, play? What challenges do they face? Name them and your perspective changes. What Is Your People’s Story? What do they do in their daily life? How will their daily life intersect with your product? Get into their minds. Design for People
Enhance Interactivity (Don’t Just Add Features) Flatten Your Information Hierarchy Reduce Full-Screen Transitions Enable Collaboration and Connectedness Add Physicality and Heightened Realism Delight People with Stunning Graphics De-emphasize User Interface Controls Minimize Modality Consider Multi-finger Gestures Best Practices
Resist the temptation to fill the space! Keep it simple. Display only the content and controls that are relevant to the user at that moment. Use: Minimalism Works Best Contextual Menus Keep features out of the primary navigation. Present actionable items at the appropriate time. Modal Views Give the user clear “modes” of operation (eg, View or edit a photo vs. manage groups of photos). Think how to segment features while maintaining a smooth connection between the modes.
Considering every element of your app in two sometimes radically different layouts is like designing for two devices… except that it’s not two devices. The trick? Keep the experience consistent in each view for a seamless user experience when switching views. Support iPad’s Two Orientations No GoodYes Good Notice how much more room the “palette tool” takes up in portrait mode. Notice how the “palette tool” takes up about the same footprint in both landscape and portrait mode.
Touch changes how we interact with, edit, and perceive onscreen elements. The unique UI elements on the iPad are: Select and take action on multiple items at once by dragging them to another area of the screen. See both a list view and details of items in that list view (eg, Mail). Edit elements in place rather than from a global menu bar. Use Real-World Metaphors Tip: Think how you interact with things in the real world. Think of on-screen elements as tangible things (like spreading your fingers over a stack of photos to spread them out real-world.
Touch is emotionally important to humans, conveys identity And “realness.” Use the Psychology of Touch File-folders from the filing cabinet Printed documents Notepads of paper Clipboards Books