1. Supplierday Danish products to Germany
Supplierday Danish products to Germany

2. Netto Germany Agenda: Germany and German Market Netto in Germany
Why Danish Products?

3. 1. Germany and German Market
Facts:
80,56 Mio. inhabitants
km² area
226 inhabitants/km²

4. 1. Germany and the German Market
Area of Netto Germany
350 Stores in 8 Regions
Population: approx. 14 Mio. in our area 26
115 98 3 50 32 26

5. 1. Germany and the German Market
Strong Competition
Schwarz Group
Kaufland & Lidl
EDEKA Group
Edeka & Netto Marken-Discount
Aldi Nord & Aldi Süd
REWE Group
REWE & Penny

6. 1. Germany and the German Market
East Germany, Turnover total in Mio. €
Quelle: Nielsen Haushaltspanel (Homescan) | Gesamtausgaben in Ostdeutschland | Discounter = ohne Real und Kaufland | KJ 2013 vs. 2012

7. 1. Germany and the German Market
East Germany, Turnover total in Mio. €
Quelle: Nielsen Haushaltspanel (Homescan) | Gesamtausgaben in Ostdeutschland | Discounter = ohne Real und Kaufland | KJ 2013 vs. 2012

8. 1. Germany and the German Market
Discount Market Share 44%
Supermarkets show price entry on Discount Level
More Brands even in Harddiscount
Specialist Stores for Beverages, Organic Food
Regional product have high importance in Germany

9. 2. Netto in Germany Founded in Juli 1990 HQ in Stavenhagen (MV)
Second DC in Wustermark since 2005
350 Stores
4.800 employees (70% Women)

10. 2. Netto in Germany Assortment based on german products
Private Label and brands
Price level matches Aldi & Lidl
Regular Assortment: approx Products - to cover 90-95% of the customers daily needs
SPOT: around 300 Products per week Food (67%), Nonfood (33%) to widen customers choice and create weekly excitement

11. 2. Netto in Germany
Focus on Fresh - daily delivery of fruit & vegetables
Focus on Regional products
Additional Baker‘s and Butcher‘s inhouse
Weekly leaflet with promotions starting on Monday, Thursday and Saturdays
New Stores Size average 760 m²

12. 3. Why Danish Products
To grow in a market of hard competition it is not enough to have the basic price entry
Being different is the key! In a positive and unique way
Offering more value for the customers - regional products - added value private label products - trends & innovations - and…

13. 3. Why Danish Products Authentic Danish food
With genuine danish products we create another attractive difference to our main competitors Aldi & Lidl
Underlining our danish roots

14. 3. Why Danish Products

15. 3. Why Danish Products
Leaflet from this week: