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Motorsport Meeting 8 th October 2008 Motorsport meeting 2008 Düsseldorf, Germany 8 th October 2008.

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Presentation on theme: "Motorsport Meeting 8 th October 2008 Motorsport meeting 2008 Düsseldorf, Germany 8 th October 2008."— Presentation transcript:

1 Motorsport Meeting 8 th October 2008 Motorsport meeting 2008 Düsseldorf, Germany 8 th October 2008

2 Motorsport Meeting 8 th October 2008 Denmark Jorn Rasmussen Yokohama Denmark

3 Motorsport Meeting 8 th October 2008 DENMARK: A FEW FACTS Inhabitants: 5,5 million Size: 43,000 km2

4 Motorsport Meeting 8 th October 2008 Car population Motor vehicles in use 1,142,3752,544,714 Sold124,263226,334

5 Motorsport Meeting 8 th October 2008 Car taxation Car taxation in selected countries Denmark: VAT 25%, Car tax: Up to 180% Germany: VAT 19%, Car tax: zero Great Britain: VAT 17.5%, Car tax: zero

6 Motorsport Meeting 8 th October 2008 OUR ORGANISATION 1995: Yokohama Danmark as Take-over by Yokohama Reifen GmbH, Düsselsdorf

7 Motorsport Meeting 8 th October Residence: Avedøre Holme Industry Park Motorway: 1 km Airport: 9 km Central Copenhagen: 10 km

8 Motorsport Meeting 8 th October 2008

9 Motorsport Meeting 8 th October 2008 Total tire sales in Denmark Approx. 2.6 million

10 Motorsport Meeting 8 th October 2008 Today 3,800 m2 stock 350 m2 offices

11 Motorsport Meeting 8 th October 2008 Today 5 sales reps 4 warehouse guys 1 accountant 2 order proceding 1 Marketing Manager 1 General Manager Total number employed: 14

12 Motorsport Meeting 8 th October 2008 Today units in stock 2 vans (Copenhagen area) 24h delivery by freight company

13 Motorsport Meeting 8 th October 2008 Key figures Turnover 50 mio DKK (7 mio EUR) Sales 70-80,000 units in Denmark Plus 20-25,000 in Lithuania Market share Total market: 3-4% Racing (track, rally): 60%.

14 Motorsport Meeting 8 th October 2008 MOTORSPORT IN DENMARK TRACKRALLY DTC (Danish WTCC, tires by Dunlop) Cups: Advan Cup ccm Various other series Two Danish Rally Championships: 4WD 2WD

15 Motorsport Meeting 8 th October 2008 Motorsport Racing: Advan Cup ccm 100% Plus other racing series/cars on circuits Rally: Peugeot, Suzuki, Subaru Motorsport linked to workshops/car dealers Customer loyalty Quality proof

16 Motorsport Meeting 8 th October 2008 Rally 4WD

17 Motorsport Meeting 8 th October 2008 Rally 2WD

18 Motorsport Meeting 8 th October 2008 POSSIBLE NEW PROJECTS We are dominant in the Danish Rally scene DTC (Danish Touringcar Championship) would be a welcome addition (high profile, supported by TV, new PR-opportunity) Dunlop sole supplier Will Yokohama be able to supply tires for the DTC series, approx pcs/yr?

19 Motorsport Meeting 8 th October 2008 MOTORSPORT TYRE SITUATION 1 We have been asking about tires for Rally Cross class ccm. The size should be 180/530R14, Compound like the old wet N1606 or similar…

20 Motorsport Meeting 8 th October 2008 MOTORSPORT TYRE SITUATION 2 There seems to be a greater interest for Historic Race not only in Denmark but in Europe in general. In connection with this there is a change towards wider tires, for example in 13” which we are unable to supply in A048

21 Motorsport Meeting 8 th October 2008 QUESTIONS / SUGGESTIONS Delivery time in general Prices / competition in the future Pricedropping from cheap brands Can we compete on price if needed? MH tires from USA (lowprice offers to Danish Rally Cross drivers in Sweden) Radial tires for R/C? What are the plans for the future?


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