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Company Presentation Berlin, 8.03.2012. Zalando in a box 2 Germanys biggest online shoe store and becoming Europes leading online fashion store We offer.

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Presentation on theme: "Company Presentation Berlin, 8.03.2012. Zalando in a box 2 Germanys biggest online shoe store and becoming Europes leading online fashion store We offer."— Presentation transcript:

1 Company Presentation Berlin,

2 Zalando in a box 2 Germanys biggest online shoe store and becoming Europes leading online fashion store We offer a great assortment, having more than 1,000 brands – ranging from popular high street brands to exclusive designer trends for shoes, fashion, sports, living and beauty products We serve men, women and kids with great service: free shipping and return - right to return: 100 days, free service-hotline Founded in 2008 by Robert Gentz and David Schneider, with headquarter with more than 1,000 employees are based in Berlin. From our warehouses near Berlin we ship to 7 markets: Germany, Austria, Netherlands, France, Italy, UK, Switzerland. To keep track with our expansion, we currently build Germanys biggest logistic center in Erfurt. Additionally the Zalando Lounge is a private shopping club where we offer our customers premium brands at strongly reduced prices, our partner programm completes the range

3 In less than 4 years to major European player 3 Unique visitors in millions [per month] * Source: google analytics Zalando-Lounge Beauty and sports assortment Market entry shoe shop Expansion to Austria First TV commercial Warning Apparel assortment Expansion to Netherlands Expansion to France, Premium segment Expansion to Italy Expansion to UK Expansion to Switzerland Pre-opening Outlet store in Berlin % Zalando Magazine More Fashion Focus Zalando offers Home Textiles TV campaigns win EFFIE award

4 Zalando – a success story Although Zalando is not even 4 years old we are among the best known e- commerce brands: the aided brand recall is about 96% in Germany. We have more then daily visitors Best in class marketing with 360° approach across all channels: besides our very successful online marketing strategy including SEO, SEM, re-targeting and affiliate programs, TV campaigns helped Zalando to grow. Our campaigns are easily recognizable and won an EFFIE Award. With more than 1,3 Mio. copies per issue the quarterly Zalando Magazine is Germanys largest fashion magazine. Co-operations and Product Placements, e.g. with Germanys Next Topmodel, underline our fashion- and trend competence. Zalando offers great service which is not only being valued by our customers, but by independent institutes, our partners and magazines, e.g. customer satisfaction is TÜV SÜD tested and rated with grade 1,9 (good) Everything inhouse strategy: young dynamic teams for fast reaction to new situations and requirements Strong private labels: to target low price segments at attractive margins, e.g. Zalando Collection, Zign, mint & berry 4 Source: Textilwirtschaft Online Retail 2012 (Germany); TÜV Customers Satisfaction Study 2011(Germany); Service Value ServiceAtlas Schuhfachhandel 2011(Germany)

5 We are unique! Unique Combination of vast product assortment and good service: Free shipping and return, 24/7 free hotline, fast delivery, safe shopping With our great assortment we fulfill the fashion desires of all customers: We got all styles! From classic brands to trendy lifestyle trends! Zalando inspires & brings the latest fashion news at your desk: Quaterly Zalando-Magazin with more than 1,3 Mio. copies per issue Zalando News & Styles, our editorial section within the shop Fashionblog, Newsletter, Facebook- & Twitter-Account Shopping on Zalando is easy and makes our customers happy: easy navigation and intuitive operation, convenient shopping Strong and unique brand: everyone knows Zalando! Our aided brand awareness is about 96% in Germany. Our humorous, likable and individualistic campaigns helped us to gain this high brand awareness. We are perceived as a desirable, individualistic and cosmopolitan brand with a very good sense of trend – and always with a twinkle in the eye ;-) 5

6 Our Vision: Becoming Europes No. 1 destination for fashion and lifestyle shopping! 6 How to get there … Continuous growth in terms of: Internationalization: we are present in 7 countries, planning to expand further (Scandinavian countries, Belgium, Poland, Spain) Customized assortment to fulfill customers desires better with every day Partner program: option for third parties to sell products on Zalando New categories: like Zalando Home, offering home textiles and interior fashion Strengthen our brand image as fashion company With strong private labels, e.g. Zign, mint&berry, Mai Piu Senza Collections, e.g. our first Zalando Collection, completely designed in- house, including fashion, shoes and handbags Cooperations with designers, e.g. Berlin based Bernadette Penkov, brands and TV fashion formats, e.g. Germanys Next Topmodel


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