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Confidential & Proprietary Copyright © 2007 The Nielsen Company Nielsen Grocery Universe 2007
Confidential & Proprietary Copyright © 2007 The Nielsen Company UPDATE 2006 Key highlights of 2006 The turnover of the Nielsen grocery universe rose 4.0% to EUR 20.3 billion in Growth in constant figures in 2006 was 2.2% compared with 2005, which is one of the highest growth rates of the last ten years. A total of 187 stores ceased trading, all of which were shop type F3 (superettes and traditional stores). However, new stores opened in the other shop types. The market share of F1 stores remained more or less stable at 53.4% in 2006, despite the opening of 12 new stores. For the first time since the 1990s, the market share of F2 stores increased by 0.6 points, following the opening of 22 new stores. The market share of hard discounters remained almost stable at 14.0% in 2006, despite the opening of 31 new stores. F1 stores and hard discounters saw a fall in their market share per outlet. F2 stores maintained a stable market share per store in 2006 compared with The share in value of the private labels fell slightly from 32% to 31.5%.
Confidential & Proprietary Copyright © 2007 The Nielsen Company UPDATE 2006 Definition of the Nielsen Grocery Universe To be included in the grocery universe, stores must meet the following criteria – Retail stores in Belgium selling at least four of the following food categories: – Edible fats – Canned goods – Bottled drinks – Drinks in the form of solid substances (e.g. coffee and tea) – Pasta – Confectionery – ‘Food’ sales also have to represent at least 40% of total turnover The following are excluded – Stores that generate more than 50% of their turnover through the sale of meat products or fish and shellfish. – Stores specialising in diet foods. – Stores that are part of petrol stations (e.g. Yelloh, Shop ‘n Go, etc…) Turnover We take into account the total turnover generated during the course of the past year. For stores that only opened during the course of the year, sales are extrapolated for a full year. For stores that closed during the course of the year, Nielsen assumes that no sales at all were made in For hypermarkets, only the turnover for the food, paper products, care products and cleaning products departments is taken into account.
Confidential & Proprietary Copyright © 2007 The Nielsen Company UPDATE 2006 Definition of shop types F1 stores : large-scale distribution (limited list) – CARREFOUR BELGIUM GROUP: SUPER GB, CARREFOUR (HYPERMARKETS) – COLRUYT GROUP: COLRUYT – DELHAIZE GROUP: DELHAIZE SUPERMARKETS – LOUIS DELHAIZE GROUP: CORA AND MATCH – MESTDAGH GROUP: SUPER M AND CHAMPION Hard discounters – Aldi – Lidl F2 stores : medium-sized distribution – ALVO – CARREFOUR BELGIUM GROUP: SUPER GB PARTNER, SUPER GB CONTACT – COLRUYT GROUP: COMARCHÉ/COMARKT AND OKAY – DELHAIZE GROUP: AD DELHAIZE, SUPERETTES, PROXY DELHAIZE, DELHAIZE CITY, CASH FRESH SUPERMARKETS – INTERMARCHÉ GROUP: INTERMARCHÉ AND ECOMARCHÉ – LOUIS DELHAIZE GROUP: PROFI AND SMATCH – SAMGO – SPAR RETAIL N.V.: SPAR SUPERMARKETS – OTHER SUPERMARKETS OVER 400 M² F3 stores – All self-service stores with a selling area of less than 400 m² (e.g.: Supra (Lambrechts), Prima (Huyghebaert), GB Express (Carrefour), Louis Delhaize (Louis Delhaize Group) which are not mentioned above) and stores offering traditional service (including ‘night shops’).
Confidential & Proprietary Copyright © 2007 The Nielsen Company UPDATE % Turnover of the Nielsen Food Universe
Confidential & Proprietary Copyright © 2007 The Nielsen Company UPDATE 2006 Current = with inflation Fixed = without inflation Evolution (in %) of turnover vs previous year
Confidential & Proprietary Copyright © 2007 The Nielsen Company UPDATE = stores Evolution of the number of stores (000 stores)
Confidential & Proprietary Copyright © 2007 The Nielsen Company UPDATE 2006 Market share by shoptype 2006 vs 2005
Confidential & Proprietary Copyright © 2007 The Nielsen Company UPDATE 2006 MS/100 F1 stores MS/100 Hard Discount stores MS/100 F2 stores MS/100 F3 stores Market share per 100 stores
Confidential & Proprietary Copyright © 2007 The Nielsen Company UPDATE 2006 Food + Non-food (value share) Global market share of Private Labels in Belgium
Confidential & Proprietary Copyright © 2007 The Nielsen Company
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