1. New Merchants Training

2. Table of contents What is Affiliate Marketing? Benefits of Affiliate Marketing Merchant Interface Training Programme’s management and common tasks Questions and Answers

3. Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing effortsperformance-based marketing affiliates No risk marketing - paying only on confirmed sales makes Affiliate Marketing a cost effective way to generate new busines online. It has the added benefit of... What is Affiliate Marketing?

4. Low Upfront Costs An extra online - marketing team Free traffic to site Pay on results Flexible method of sale generation Incremental sales Brand exposure Helps with SEO New markets penetration New markets testing Benefit Affiliate Marketing?

5. The AffiliateFuture merchant interface is your port of call for all affiliate programme administration and communication with your affiliates. This guide will introduce all available features and offer practical advice on how to utilize them for your programme. Global URL: http://af.merchants.affiliatefuture.com/default.aspxhttp://af.merchants.affiliatefuture.com/default.aspx UK URL: http://afuk.merchant.affiliatefuture.co.uk/default.aspxhttp://afuk.merchant.affiliatefuture.co.uk/default.aspx Username: YourUsername Password: YourPassword Merchant Interface Training

6. Home Page Communications Centre Reporting Programmes Affiliates Profile Financial Support Contact us Merchant Interface Training

7. Home Page Merchant Interface Training- Home Page

8. The communication centre is the focal point for routing communications with your affiliates. Using the Communication centre you can: Communicate with an individual affiliate Send an email newsletter to everyone who has subscribed to promote you online Send an email newsletter to only members of a particular sub-programme Send an email newsletter to only members of a custom group that you created Create a news article that is visible within the affiliate interface Read important announcements from AffiliateFuture Merchant Interface Training- Communications Centre

9. Contents Inbox Sent Items New Message Network News Add a News Article Send a Newsletter Configure Welcome Emails Merchant Interface Training- Communications Centre

10. Inbox To maintain transparency you cannot delete messages - the inbox is a permanent record of messages you receive from affiliates.

11. Sent Items A list of messages you have sent to individual affiliates. You cannot delete these messages.. Merchant Interface Training- Communications Centre

12. New Message Compose a new message to an individual affiliate. When you send a message the affiliate receives an email notification inviting them to log into the AF interface to read the complete message. Merchant Interface Training- Communications Centre

13. Network News. An inbox for important announcements from AffiliateFuture. Merchant Interface Training- Communications Centre

14. Add a News Article. Visible to all affiliates within the AffiliateFuture interface. Create a news article every time you send a newsletter. Have to be approved by AffiliateFuture before they are published. Merchant Interface Training- Communications Centre

15. Send A Newsletter You can choose to end a newsletter to: All of your affiliates Members of a specific affiliate group All affiliates in a specific programme Don’t forget to also create a New Article with the same content To send to a specific group of affiliates group you must first create a group and assign affiliates to it. Merchant Interface Training- Communications Centre

16. Configure Nominate the email addresses that are notified when you receive a new message from affiliates or AffiliateFuture. This is optional - by default this is set to the "marketing email address" you specified in Account set-up and contacts.Account set-up and contacts Merchant Interface Training- Communications Centre

17. Welcome Emails Define a welcome email that is automatically sent to affiliates when they sign up to a programme. Suggested content includes: Links to additional resources Clarification of policies and permitted behavior Additional contact details Seasonal suggestions ⁄ best performing categories Merchant Interface Training- Communications Centre

18. Reporting. AffiliateFuture reporting tool help you track the success of your affiliate programme. Each report is limited to a range of 1 month, or 31 days Contents: Overview Tool Check transactions Sales Report Media report Leads Report 2nd Level Leads admin Cancellation Report Affiliate report Monthly report Referrals Export Reports Merchant Interface Training- Reporting

19. Overview Tool The overview tool is a quick reference for all of the programmes in your account. It shows all the amount of clicks, leads and sales over a period of up to a month. Merchant Interface Training- Reporting

20. Check Transactions The Check transactions report allows you to review and cancel sales and leads that have been tracked by the AffiliateFuture platform. 5 day validation period Merchant Interface Training- Reporting

21. Sales Report The sales report provides an overview of sales on your programme. It lists: the affiliate involved the time ⁄ date the unique transaction ID the order value the fee charged by AF. You can filter the results to only show sales by a specific affiliate. This report only covers 1st level sales. Cancelled sales are excluded. Merchant Interface Training- Reporting

22. Media Report The media report is intended to track the performance of specific banners that you offer through your programme. Sales made through the generic default text link do not show in this report. Merchant Interface Training- Reporting

23. Leads Report The Leads report provides an overview of leads on your programme. The Leads Report lists: the affiliate involved the time ⁄ date the unique transaction ID the fee charged by AffiliateFuture. You can filter the results to only show leads by a specific affiliate. Cancelled leads are excluded. Merchant Interface Training- Reporting

24. 2 nd Level Leads admin The 2nd level leads admin allows you to nominate transactions to "upgrade" with an additional commision. The reward level for the upgraded transaction is set in the programme manager.programme manager 2 nd Level Sales admin Same as for the leads. How do I Upgrade 2 nd level transactions : Reporting > 2nd Level Sales Status Report > Select Programme Name and Date Range from the drop down menus > Please tick off the box/s under Status Column and select either “Upgrade Selected” or “Decline Selected”. Merchant Interface Training- Reporting

25. Cancellation Report The cancellation report generates a list of all sales and leads that you have cancelled using the check transactions facility. Cancelled transaction will not appear in any other reports. Merchant Interface Training- Reporting

26. Monthly Report The Monthly report contains a monthly overview of transactions for the entire year. 5 day validation policy can affect a previous months figures. Merchant Interface Training- Reporting

27. Affiliate Report The affiliate report provides an overview of clicks, leads and sales generated by each affiliate on your programme. Affiliates generating zero clicks, leads or sales will not appear in this report. This report only covers 1st level sales and leads. You can click the table headers to change the sort order. Merchant Interface Training- Reporting

28. Export Report. This tool allows you to download common reports in several formats. Transaction report (A combination of the sales and lead reports) Affiliate report (A downloadable version of the affiliate report) Analysis report (Similar to the figures in the overview tool) Merchant Interface Training- Reporting Note: All generated reports are retained in your control panel for future reference, and do not change. If the report is created before transactions are cancelled then it may be incorrect in the future.

29. Programmes A programme is a set of rules, policies and commission levels that control how an affiliate promotes you and is rewarded for generating sales. Contents Add New Programme Programme Manager Voucher Manager Merchant Interface Training- Programmes Note: Programmes cannot be deleted once you have created them. This is to prevent existing affiliate links from leading to deleted resources.

30. Add New Programme A programme is a set of commission terms, rules and creative resources that defines how affiliates promote you are are reqarded for that activity. Can create multiple programmes to: rewarding different affiliate groups in different ways, targeting specific sections for your website ⁄ product offering. Merchant Interface Training- Programmes

31. Programme Manager The programme manager is the hub for all of your programmes. When you add a new programme it will appear in this overview. This page allows you to edit individual programmes, and view and edit the banners associated with a programme. Merchant Interface Training- Programmes

32. Voucher Manager – powerful promotional tool ! This page allows you to edit individual programmes, and view and edit the banners associated with a programme. Consider launching a banner Exclusive to AffiliateFuture or to a specific affiliate? Merchant Interface Training- Programmes

33. Voucher Manager – powerful promotional tool ! View From Affiliates Interface Merchant Interface Training- Programmes

34. Affiliates – programmes’ most important element As an open network, AffiliateFuture makes it very easy for affiliates to join your programme, but you should organize and review them regularly to identify new opportunities and check that no unsuitable affiliates are promoting your programme. Check Affiliates Organize Affiliates Merchant Interface Training- Affiliates

35. Check Affiliates This tool allows you to review and reject your affiliates. Merchant Interface Training- Affiliates

36. Organise Affiliates This functionality to allocate affiliates to groups. Can be used in conjunction with Communication Centre Merchant Interface Training- Affiliates

37. Organise Affiliates Merchant Interface Training- Affiliates

38. The Profile information section is a central point where you control how your company is represented. Make your information stand up in a crowd by providing comprehensive, enthusiastic company information, detailed contact information and additional resources and promotional material. Contents Account set-up and contacts Update users Merchant FAQs Seasonality Chart Name variations Examples of brand advertising Document upload Merchant Interface Training- Profile

39. Account set –up and contacts. Use this screen to define the overall description of your affiliate campaign and key contact details for different types of enquiry. Maximum 1,000 characters in Company Description Merchant Interface Training- Profile

40. Update Users Manager users’ log in details Create new users Merchant Interface Training- Profile

41. Merchant FAQ Add frequently asked questions and answers to your profile to provide affiliates with in depth information about your business and programme, to help them promote you in a more effective and profitable way. Merchant Interface Training- Profile

42. Seasonality Chart The seasonality chart allows you to provide a brief insight into the seasonal highs and lows of your business. This is of the most value to retail and gift related merchants. Merchant Interface Training- Profile

43. Name Variations This feature is used to control search boxes throughout the AffiliateFuture merchant directory. Enter common variations and mis spellings of your brand name to maximise your visibility. Merchant Interface Training- Profile

44. Examples of Brand Advertising This facility allows you to upload images that affiliates can use to match the tone and appearance of their promotions to your existing material. Merchant Interface Training- Profile

45. Document Upload A safe place for you to Upload documents for affiliates to use and refer to in their promotional activities. Can be used to upload: Brand guidelines Offline catalogs terms and conditions Email HTML copy (please host images on your server) Suggested keyword lists Restricted keyword lists Merchant Interface Training- Profile

46. Financial The financial section provides reports on how much an affiliate campaign costs and records of invoices and payments. Contents Finance Overview Invoices Payments Make a payment Financial contacts Merchant Interface Training- Financial

47. Finance Overview The finance overview tool provides a monthly credit ⁄ debit summary for your account. Simple ledger format. The 5 day validation period means that figures are only finalized after the 6th of the month. Merchant Interface Training- Financial

48. Invoices Generated on around the 6 th of each month for the previous calendar month. If you are registered to pay by direct debit, the full invoice amount will be deducted from your account at the agreed time each month. If you are using Pay as you go funds, the invoice amount will be deducted in real time, with each transaction. Can be downloaded at any time. Merchant Interface Training- Financial

49. Payments A record of payments you have made for services rendered. It covers direct debit and credit card payments Printable receipt Merchant Interface Training- Financial

50. Make a Payment This screen allows you to quickly add new payment details, edit card details, and make a payment using your saved details It covers direct debit and credit card payments You can save card details You can edit saved card details. For a more permanent payment solution please consider a direct debit. Merchant Interface Training- Financial

51. Financial Contacts Is an overview of financial contacts and bank details for making a payment to AffiliateFuture. Merchant Interface Training- Financial

52. Training and Support and Contact Us information AffiliateFuture Support Knowledgebase FAQs http://www.affiliatefuturesupport.co.uk/default_import/Knowledgebase/List AffiliateFuture Support Ticketing System (24 hours response time) http://www.affiliatefuturesupport.co.uk/default_import/Tickets/Submit AffiliateFuture Support Telephone Number: 0207 936 6576 Perfect Partners Events – please raise a support ticket if you wish to attend Training on request- please raise a support ticket with your request Dedicated Account Manager – for paying merchants only Merchant Interface Training- Training and Support

53. AffiliateFuture want to make it as easy as possible for affiliates and merchants to work together, which is achieved via : Auto-approval for all public programmes A culture of trust 5 day validation period on 1st level transactions 5 day minimum notice period for programme changes Perfect Partners Events Merchant Interface Training- Programme Management

54. Common Tasks in the Merchant Interface 1.Select the correct policies for your campaign 2.Set up a hidden programme for invitation only programmes 3.Set up and understand commissions and payment tiers 4.Communicate with affiliates using the Communication Centre 5.Review and cancel recent transactions 6.Review what has recently been cancelled 7.Download reports for future reference 8.Provide voucher codes for your affiliates to use 9.Understanding and implementing a de-duplication policy 10.About Leads and Sales 11.Installing tracking 12.Installing Payout codes 13.Set up and understand advanced tracking - 2nd level 14.Understanding missed transactions 15.Communicate to potentially new affiliates to drive them to your programme through Affiliates4U forum, organic search of your key words, monitoring competition, attending industry events Merchant Interface Training- Programme Management

55. Thank you

56. Q & A Tatyana Tavares Tatyana.tavares@affiliatefuture.co.uk Support Desk for all enquiries: http://affiliatefuture.helpserve.com/default_import/Tickets/Submithttp://affiliatefuture.helpserve.com/default_import/Tickets/Submit AffiliateFuture Support Telephone Line: 0207 936 6576