2. Promotional Plan for Cartridge World’s Subscription Service

3. Cartridge World is implementing a new subscription service We will be providing “Just In Time Delivery” Example: - A business or person is a regular user of ink cartridges and gets new cartridges usually monthly or bi-monthly. They rely on the ink for printing needs and require consistent deliveries on time each month to keep their business or activities moving forward without hick-ups To many different types of Cartridges to keep on hand which will fill the supply closet, and want to reduce this to as needed product. Introduction

4. The Advertisement for our business clients to run in Fortune 500 Magazine as well as promoted online with Google Ads, and Social Media posts. We will offer a 15% savings on their first order using the new subscription service. Business Advertisement

5. To reach our current and future clients we will advertise and promote! Example: – Advertising in business magazines like Fortune 500, Wall Street Journal for our Business customers as well as – Google Ads, Facebook Ads and other online advertising to promote new service – For home based customers, we will advertise in magazines like Home Based Business, local newspapers, as well as online advertising where it is the most effective. – Using online advertising through online magazines or social media allows for analytical review of the number of responses received who click on the ad which gives more information on which is more effective model of an ad. Advertising Objectives

6. The personal consumer ad just tries to influence the customer to switch to save money. We also are offering the same 15% savings when signing up for the service. Personal Consumer Advertisement

7. Online Advertising in search engines, Like Google & Bing Magazines for personal customers (Local newspaper, home based business) Social Media advertising Magazines for Business (Fortune 500, Wall Street Journal) Subscription Service advertising avenues. Example: -Online is the most powerful form so the majority will be this way including social media - For business clients we will also advertise in Fortune 500, and Wall Street Journal. - For personal consumers we will advertise in local newspapers, and home based business magazines. Advertising locations/methods

8. Advertising CostBusiness Cost* Personal Consumer Cost* Fortune 500$72,300NA Wall Street Journal$165,567NA New York Times25,300 Home Business MagNA$1500 per Cost of Magazine Advertising http://www.homebusinessmag.com/ pdfs/Media-Kit_Home-Business- Magazine.pdf http://www.homebusinessmag.com/ pdfs/Media-Kit_Home-Business- Magazine.pdf http://www.wsjmediakit.com/rates_ specs http://www.wsjmediakit.com/rates_ specs http://fortunemediakit.com/rates- 2015/ http://fortunemediakit.com/rates- 2015/ http://nytmediakit.com/rates Cost Comparison

9. Goals of advertising and promotion - To increase sales and brand loyalty over the long run (Dhar, 2013) - Offer introductory savings on first order through the new system of 15% off first order. - Have continuality across all marketing mediums showing the same similar message whether in a magazine or an online ad they both relay the same clear and concise message - To raise awareness of the new service and build on our brand - To gain more customers = SALES!!! Goals to obtain through advertising

10. - Google Analytics helps you measure your visits to your website, using a specific link like the subscription service will have will allow us to see who is visiting that particular page. - Visi-Stat sends email updates of all who have visited our website especially when clicking through an online ad, and allows us to reach out to them via LinkedIn - Using a unique 800 number that is only on a print ad allows us to measure the success of the print ad easier (Dhar, 2013). Google Analytics Visi-STAT Ask magazines for reader feedback Add 800 number to ad to determine who sees the ad to measure success rate Measuring our Success or failure

11. Dhar, R. W. a. R. (2013). Marketing Management, VitalSource for Kaplan University, 4th Edition. [VitalSource Bookshelf version]. Retrieved from http://online.vitalsource.com/books/9781269309646/id/ch10lev2sec7 http://online.vitalsource.com/books/9781269309646/id/ch10lev2sec7 The New York Times Media Kit. (n.d.). Retrieved March 30, 2015, from http://nytmediakit.com/rates http://nytmediakit.com/rates (n.d.). Retrieved March 30, 2015, from http://www.homebusinessmag.com/pdfs/Media-Kit_Home-Business- Magazine.pdf http://www.homebusinessmag.com/pdfs/Media-Kit_Home-Business- Magazine.pdf WSJ. Media Kit. (n.d.). Retrieved March 30, 2015, from http://www.wsjmediakit.com/rates_specs http://www.wsjmediakit.com/rates_specs Fortune Media Kit » 2015 Rates. (n.d.). Retrieved March 30, 2015, from http://fortunemediakit.com/rates-2015/ Resources