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Intro to E-MAIL MARKETING (Part 1 of 2) (626) 400-4511 www.readyartwork.com websites. design. marketing 403 S. Mission Dr., San Gabriel, CA 91776
DIGITAL VERSION OF A MAILER/FLYER If you own a business, at some point, you have sent out an advertising flyer. APPLICATION FOR B2B & B2C Can be used for all businesses whether it’s B2B or B2C; It can be applied across the board. What is E-mail Marketing? www.readyartwork.com
COST EFFECTIVE & FLEXIBLE (TIMELY) Cost of sending out a postcard is roughly $2.50 each. Let’s say you send out 1,000 postcards, it would have cost you $2,500. E-mail marketing is cost effective (sometimes, free) and it won’t delay your timeline if you need it to go out by a certain day/time. Why Is Email Marketing Important?
www.readyartwork.com BUILD BRAND AWARENESS & TRUST Utilizing email marketing as a way to share your knowledge is a great way to build up trust. Consistency! Being consistent with sending out newsletters shows your audience that you want to stay connected with them. Asking for permission – collecting emails the right way instead of taking shortcuts such as buying email databases. Why Is Email Marketing Important?
www.readyartwork.com DRIVES SALES Utilizing customized messages can lead to a new potential client or sales! Loyal customers are also derived from successful email marketing; special promotions and deals can help bring in more sales as well. Why Is Email Marketing Important? MEASURABLE You can track the statistics on how many people opened your newsletter, who clicked through to your website, etc. The analytics can determine ways to improve on your next newsletter for better results.
www.readyartwork.com IT’S LOW RISK TO START! Before hiring a professional, you can try a number of different tools that are available for free! Why Is Email Marketing Important?
www.readyartwork.com MAILCHIMP Mailchimp has a free version. A major benefit is that Chinese language is supported for email headlines. Tools (Free Tools) CONSTANT CONTACT Free trial version for 60 days. Advantage: Better Customer Support and slightly better deliverability rate.
www.readyartwork.com SURPRISING EMAIL MARKETING STATISTICS 91% of consumers check their email daily 66% of consumers have made a purchase online as a result of an email marketing message 48% of emails are opened on mobile devices Email marketing has an ROI of 4,300%! 74% of consumers prefer to receive commercial communications via email Workshop
www.readyartwork.com Workshop EMAIL HEADLINE EXAMPLES Ends Today! 20% Off Friends & Family Your [Company] catalog is here! 10 Gift Ideas for your little ones THE ANATOMY OF AN EMAIL HEADLINE Language that speaks to the audience Clear and concise Avoid ‘click-bait’ and Spam headlines Action words
www.readyartwork.com Workshop EMAIL ELEMENTS Concise copy Include a call-to-action Link to your website Avoid making the email an image
www.readyartwork.com Upcoming Workshop June 24 th E-MAIL MARKETING (Part 2)
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