1. Feeling Good.......

2. Positioning  Aurora will create a legacy as the leading hospitality management company within the Middle East in the next ten years  Aurora will deliver genuine hospitality by engaging service excellence and attention to details  Aurora will build loyalty by always delivering on guests, associates and brand expectations  Aurora’s team members are passionate, friendly and enthusiastic about delivering guests memorable experiences  Aurora will manage hotels and resorts in selective cities and resorts within the Middle East Feeling Good.......

3. Vision Aurora will be a leader in the hospitality industry of the Middle East, recognized as continually setting a high standard of a consistent service excellence, exceeding the expectations of guests, associates & stakeholders and offering distinctive products and facilities through a striving leadership & a committed management team. Feeling Good.......

4. Mission To provide unique experiences and elevate guests’ stays into cherished memories through a personalized and consistent service delivery with an enthusiasm that makes our guests feel at home and repeatedly come back as friends. Our main objectives are to deliver comfort and hospitality to our guests, manage a profitable business for owners and shareholders alike, foster growth and development of our portfolio of hotels & resorts to cater to the international travelers’ needs & expectations, while embracing social responsibility for the community’s well-being. Feeling Good.......

5. Essence Relaxing Caring Blissful Friendly Peaceful Quality Welcoming Passionate Fresh Prosperity Personal Genuine Free Artistic Simple Original Consistent Ambitious Happy Purity H Harmonic Inspiring W Well Being Optimistic Love

6. Core Values The culture and service delivery of our team members are impacted by our 5 core values:  Commitment  Commitment: we aim to consistently achieve guests satisfaction, team members loyalty, business profitability and strong & long-term relationships with our partners  Quality  Quality : we provide clean, fresh and attractive facilities  Consistent  Consistent : we deliver reliable, friendly & professional services through a guest-centric approach, at all times to exceed expectations  Integrity  Integrity : we believe in the passionate pursue of service excellence & financial success with uncompromising trust and integrity  Teamwork  Teamwork : our success is driven by people; we create an environment promoting development, loyalty, trust and team spirit Feeling Good.......

7. Key Strategic Priorities  Reposition and restructure the existing hospitality management company with an objective to grow its portfolio of hotels & resorts in the next 2 to 5 years  Build the image and perception of the newly branded hospitality management company as a future leader in the hospitality industry of the Middle East  Brand operating hotels, acquire new management contracts, and plan for upgrading & renovating existing products and facilities  Drive the profitability & market share of operating resorts through differentiation in market mix & product offerings  Deliver clean, fresh & attractive facilities with consistent service delivery while complying with the brand service standards Feeling Good.......

8. Growing With Partners  A true commitment to build strong partnerships with hotels’ developers and owners; a fundamental basis for the success of a leader in the hospitality industry  Trust, transparency and mutually winning relationship with partners, team members and suppliers are vital basics for a successful and profitable operation  Going beyond in service delivery and profitability to gain brand loyalty of guests, team members, owners and stake holders Feeling Good.......

9. Aurora Portfolio Of Hotels Aurora’s vision, mission, brand & service standards are embedded to form the company’s culture and approach in developing and growing its hotels and resorts portfolio; seeking future profitable opportunities to its partners & shareholders, whilst building a dedicated & loyal team who will deliver service excellence. Feeling Good.......  Aurora Oriental Resort Sharm El Sheikh  Aurora Bay Resort Marsa Alam

10. Feeling Good.......