1. Social Media and Marketing for Professionals Ian Wakefield Chartered Marketer (CIM) and Fellow of CIMSPA Marketing & Communications for Sport Nottinghamshire CSP and former Business Development Manager at CIMSPA.

2. Overview of the Presentation Segmentation Planning Website Social Media Safeguarding Newsletters Surveys & Events Questions

3. Market Segmentation Why do we segment the Market? Tells us who our potential customers are Tells us what they might like Helps us understand barriers Allows us to target more effectively Where did the information come from? Sport England & Experian Taking Part & Active People Surveys Demographics from established sources Further info from Experian Databases

4. Market Segmentation 19 Segments Circle Size =Population % Segment Supergroups A-D Horizontal Line shows Average 21% Decrease in activity with age Also shows impact of Gender & Impact of Social Deprivation

5. Market Segmentation

6. Planning Marketing & Comms

7. Your Website Have one (Free) Easy to find Easy to Navigate Looks Inspiring Encourages Interaction Easy to Contact Recognisable Branding Informative Up to date Analytics Google Alerts

8. Branding - Colour Match PowerPoint's Newsletters Social Media Platforms Emails Graphs Surveys Colorcombos.com (Hex Codes) http://www.colorcombos.com/index.html Easycalculation.com (RGB Codes) http://easycalculation.com/color-coder.php

9. Google Analytics Understand your website Who is visiting? For how long? How do they find you? Search terms/words Desktop/Laptop/Mobile Who refers for you What are the trends? Google Ads

10. Google Analytics - Referrals Understand your website Social Media Top Partners Google

11. Social Media – The Landscape Source: UK Social Media Survey 2011 CIPR

12. Social Media Trends

18. Why use Social Media?

19. Twitter Brand your page Tweet regularly Use apps like Tweetdeck Interact with Tweeps Follow the right Tweeps Be Gracious Be interesting Use Links/Pictures Twilerts Listorious Integrate to website Competitions Header Settings

20. Twitter Branding your page Background Colour Branding Header (Profile) Icon Description Twitter ID Spam Messages 

21. Facebook Use branding Multiple Admin Integrate with website People like People Use Pictures Videos/You Tube Encourage Shares Post links to website Be interesting BE SOCIABLE Don’t overdo it

22. Facebook Post Engaging Content Colour Match Tag People Be regular Share with Friends Time your posts Competitions for Shares

23. Facebook insights Understand the performance of your page Learn which content resonates with your audience Optimise your posts

24. YouTube Use branding Film your events Film your training Tag them well Easy to edit Create a channel Integrate with website Other Social Media links

25. Flickr Buy a Digital Camera Photo’s of: Coaches Training Venues Competitions Social events Tag your photo’s Be aware of Safeguarding Use on Website Use on Social Media

26. Flickr Use Sets Back Link to your website Use Tags Stream Sets to your website Easy for multiple pics Auto update for gallery Encourages shares

27. Social Media – Do’s & Don'ts Don’t tell secrets Protect your privacy Don’t Insult or Stalk Be honest Do Tag, Link, Like & Mention Respect Copyright Laws Disclaimers Be first to admit to mistakes Don’t follow or friend children Monitor posts & photos & act Don’t Spam or Swear

28. fraud cyber bullying sexting Inappropriate content paedophiles viruses privacy online reputation validity and bias media literacy copyright Identity theft phishing extremism Cyber Safety 4 Children

29. Check your own digital footprint and privacy settings regularly Never add anyone under 18 as a ‘friend’ on a social networking site without their parents permission Only send texts through a group texting system Do not add parents of club members as friends or if already friends be aware of how they may share information Never post photographs without the permission and do not be afraid to say when you don’t want your picture to be tagged or posted at all Avoid using your own phone to call parents and do not use it to contact young people Be aware of your clubs safeguarding procedures and how to report any cyber bullying directed at you by club members or their parents All text/email messages sent to young people should also be sent either to a parent or to an external moderator (Source CPSU) Protecting Staff

30. Recap on Social Media 1.Have a Plan 2.Know your niche 3.Be yourself 4.Engage people 5.Link up 6.Be customer friendly 7.Think before you post 8.Time to perfection 9.Be consistent/regular 10.Get organised 11.Be responsible

31. Newsletters Be regular Generate enough content Post a web friendly version Easy sign-up Easy unsubscribe Keep it short Use links Use Photo’s Proof, Proof & Check, Check Be relevant

32. Surveys & Event Bookings Survey Monkey Personalising Embed/Links Social Media Google Docs Embedding/Links Tracking/Notifications Accessible PDF’s Online

33. Surveys & Event Bookings Google Docs Embedding/Links Tracking/Notifications

34. www.sportnottinghamshire.co.uk Contact Ian Wakefield on Twitter : @iandwakefield or LinkedinLinkedin Any Questions?