1. EBU - European Broadcasting Union
75 Active EBU members from 56 countries
45 Associate members around the world
470 TV channels and 904 Radio channels
more than 200 million TV households and 600 million viewers every week
more than 60 million people visit EBU members web services every day

2. Developments in broadcasting technologies
Information Meeting on ‘ Developments in Broadcasting’
WIPO – World Intellectual Property Organisation
Lieven Vermaele
Director EBU TECHNICAL
European Broadcasting Union

3. Innovation Innovation happens Innovation creates Innovation causes
In devices (mobile phones, PDA, i-pod, PC, …)
In networks (broadband, 3G, DVB-H, …)
In services (on demand, interactive, breaking news, podcast …)
Innovation creates
Competitive markets
New economic models
New content, concepts and advertising models
New (alternative) players or bring them together
New offer or a better deal (service, price) for the consumer
Innovation causes
important changes in our eco-systems/value chain
an (r)evolution and cannot be stopped
As long as you are in control of new (techn) implementations,
you can ‘control’ the (r)evolution (teletext, digital radio, CD)
Today, BC org are less in control (mobile, Ipod, P2P, iPTV, Broadband)

4. From broadcasting to media organisatons
Market
tomorrow
Market
yesterday
organisations
Traditional
Cross- & Multimedia
organisations
more
choice
& quality
Expanded
linear programming
radio & TV
(more choice &quality)
Current
linear programming
radio & TV
(one-to-many)
New non-linear
programming
radio & TV
more
control
New
media services
i-Player, i-pod,
Broadband media, ...
more
services
Broadcasting organisations evolve to (multi-)media organisations
and are (cross-)active in all media services on different platforms

5. Media usage context (network + platform)
intentional use: good companionship, interact, brief me
interactivity: high
screen: small
content mainly for ad hoc usage
Mobile context
Shared context
Personal context
intentional use:
wallpaper, lean backward, surprise me
interactivity: easy, simple, low
screen: large, HDTV, home cinema (high quality)
rich and multimedia content
intented for shared usage
intentional use:
Lean forward, brief/surprise me
(inter)activity: high
screen: medium
rich multimedia and interactive content
mainly for personal (deeper) usage

6. Area of media services and media context
LINEAR
(audio-visual mat)
NON LINEAR
(audio-visual mat)
MULTIMEDIA
(data, text, pictures, game) 1 2 3 4 5 6 7 8 9
SHARED
(lean backward)
PERSONAL
(lean forward)
MEDIA - CONTEXT
MOBILE
(on the move)

7. Triple play in content and in context
MEDIA - SERVICES
LINEAR
(audio-visual mat)
NON LINEAR
(audio-visual mat)
MULTIMEDIA
(data, text, pictures, game) 1 2 3 4 5 6 7 8 9
SHARED
(lean backward)
Media companies:
a integrated media service via one brand
PERSONAL
(lean forward)
MEDIA - CONTEXT
media experience adapted/presented for every context
MOBILE
(on the move)

8. Media organisations grow ...
MEDIA - SERVICES
LINEAR
(audio-visual mat)
NON LINEAR
(audio-visual mat)
MULTIMEDIA
(data, text, pictures, game) 1 2 3 4 5 6 7 8 9
SHARED
(lean backward)
PERSONAL
(lean forward)
MEDIA - CONTEXT
Media companies expected by tge public to be active on all platforms:
Different services
Different networks
Different devices
MOBILE
(on the move)

9. Total media experience ... total value
Morgan Stanley – tech reports . Source: CBS Sports Interactive

10. Mature media services – ‘high customer value’
Mature media services – ‘high customer value’ ‘value of investment’ versus ‘protection of service’

11. Multi channel and multi-platform delivery
From
Traditional channel
Most important
devices
Traditional
Media
Analogue cable/terr
FM analogue TV
Radio
Broadband DSL/Cable, PC
Multi-Channel
Multi-purpose devices
Towards
Analogue Cable
Multi-
and cross-media
offer
FM analogue
iDTV TV
Broadband Cable
Digital Cable
Radio
HDTV
ADSL/Broadband TV
VDSL
GSM
PCTV
GPRS
UMTS/3G
Game Cons PC
DAB
Others: PDA, …
Satellite, …
Media content will be delivered via different technologies (=channels) to different devices (=platforms). The media users expect that this content (brand) will be accessible continuously and via interoperable devices.

12. Different networks to reach the public (‘New’: broadband)
Different networks to reach the public (‘New’: broadband) ‘IPTV over DSL’ compared with DVB-S and DVB-C
Satellite
DVB-S
Digital-Bouquet
DVB-C
Broadband-
cable- head end
Distribution
ARD
linear IPTV and IP Radio
DSL- head end
IPTV
Multicast
Unicast
WWW +
IPTV IP Radio
DSL-Access
Broadband-Internet
PoP
DSLAM
Voice-phone
© WDR November 2008, Technology and Innovation Management

13. IP/Broadband based media services Managed & Un-Managed solutions
Source:

14. Dedicated-device approach
Consumer Access to Internet Content on/for the TV Different devices come to the market
PC-centric
Vertical operators +
CE-centric
Integrated
Philips NetTV
Sony’s Bravia Link
ActiVila in Japan
Dedicated-device approach
Vudu
Xbox 360
Game consoles
PS3
TiVo
Apple TV
+ Easy experience
+ Cost effective
+/- (semi-) open system
Differentiators
Media Center PC
for the living room
Media Center
Software
Multi-play bundles
HD on-demand
PVR functionality
Media Guide
Local content +
Desktop PC
Windows Media
Extender
+ Flexible platform
+ Processing power
Complicated
Costly
+ Television focused
+ Managed Service
Closed system
Limited offer
Monthly subscription charge

15. What is P2P (Peer-to-Peer)?
P2P is a distribution network using the users‘ infrastructure each user receives and transmits segments to other users
Users must allow to use their machine‘s storage, processing power and upload capacity
Both linear and on-demand services over the internet
real time video/audio streaming
file downloading
© WDR November 2008, Technology and Innovation Management

16. P2P – ease to use – roles? Tracker-Server organises and updates
sources (Peers) of the Torrents
5. BT- Client opens Torrent
and receives sources
from the tracker
x..
2. SHA1- Hash of
pieces and source a.
x.. 0.
7. BT- Client signs on at
the tracker as a source
6. Download
of 1st Piece
1. break down
into pieces
Seeder of
media file
2 kB
4. Transfer of Torrent- file via Mail, Webserver or RSS
3. Torrent-file
with metadata
and Hashs
© WDR November 2008, Technology and Innovation Management

17. P2P - legal usage P2P usage by broadcasters
P2P assisted Live-Streaming Octoshape: DW-World, TVE - Televisión Española, ESC 2008, EBU Media Portal …
P2P based on-Demand Streaming respectively Download: - BBC‘s iPlayer
P2P usage by content aggregators
P2P supported Live-Streaming: Zattoo (Belgium, Denmark, Germany, France, UK, Norway, Switzerland, Spain)
Miro combines a Software based open content guide with RSS and BitTorrent (BT): platform for video podcasts from NBC, PBS, NRK, …
according to
-1 Million users in Germany in October 2008
Miro, started as Democracy Player; combining RSS based subscription
to video podcasts and BT based P2P distribution (we already know from µTorrent)
(developed as Open Source by the Participatory Culture Foundation (PCF))
 decoding and rendering by VLC,..
- NBC meet the press: interviews with newsmakers from around the world every Sunday morning
-PBS e2 is an ongoing PBS documentary series that chronicles efforts to solve the world's most pressing ecological
- NRK
So… if guys from NBC, PBS or NRK are here, I am curious to hear if this is an official co-operation.
There’s also content of WDR, but it seems to be a gray area we may describe as toleration

18. P2P – illegal usage Music was my first love ... but others follow

19. P2P – illegal usage Media types: traffic volume content type (Germany, BitTorent)

20. Future outlook Bandwidth growth

21. Future outlook Subscriber growth

22. Future outlook Performance growth
more performant systems arrive in the home
professional tools enter and can be run at home

23. Future outlook Storage growth

24. Conclusions
Today, unlawful copying and redistribution of broadcasts can be done more easier by anybody without special technical knowledge
New technologies and services to improve the consumption of broadcasts will be developed only if the broadcasters' investments therein are adequately protected
Broadcasters need effective protection against any unauthorized retransmission of their broadcasts, i.e. via any platform, and be it simultaneously, deferred, or only partly

25. Thank you
Lieven Vermaele