Presentation on theme: "Agenda Overview Business Drivers Adoption Devices Features Services"— Presentation transcript:
1 HbbTV: Reinventing the Broadcast TV UX presented by: Kirk Edwardson date: March 12, 2013
2 Agenda Overview Business Drivers Adoption Devices Features Services Conclusion
3 HbbTV OverviewThe HbbTV association is a global initiative aimed at providing an alternative to proprietary technologies and delivering an open platform for broadcasters to deliver on‐demand services to the end consumerFormed in aim to define an HTML-based specification to enable broadcasters to associate applications with their content, allowing consumers to access other video content and additional information.In addition to helping consumers, the introduction of the HbbTV standard is of benefit to both equipment manufacturers and content providers.Standards have historically been set on a country-by-country basis, requiring delivery of specialized hardware or content to each nation. The establishment of a unified HbbTV standard means content owners and application developers can write once and deploy across many countries.
4 HbbTV Business Drivers Analog Switch Off and Move to DigitalRequires large countrywide investmentsOften subsidized by governments or by selected broadcastersConsumer DemandMore content, both free and paidBetter quality (HD) programmingNew services such as VOD, Interactive TV, Information, games and moreBroadcaster InnovationInteractive TV to attract consumers and retain their audienceNew forms of advertising and revenueOpen content libraries to national/global audiences to build brand and new revenuesGovernmentNew broadcast licensese-Government servicesEducationEarly warning systemsShow leadership in adopting advanced consumer TV servicesPay-TV OperatorsTake advanced of open standard to replace legacy middleware cost-effectivelySupport traditional value-add services for new revenue opportunitiesLeverage HbbTV receivers (TV and set-top boxes) to deliver new services
5 HbbTV Adoption - Europe in regular operationannounced / trialsno informationother plans
6 Worldwide Interest in HbbTV trialsInterestLast few weeksASBU (EBU for Arabic countries) is also adding HbbTV to its DTT recommendationsFrench speaking African countries as wellAustralia – FreeView plus launched announced
7 HbbTV Devices Today & Tomorrow Set-Top Box ManufacturersA wide range of STB manufacturers are shipping models with HbbTV supportAvailable for satellite market in Europe with embedded CASAvailable for DVB-T2 Analog Switch Off in emerging marketsLimited extra cost between HD receivers and HD with HbbTVSilicon ManufacturersBroadcom, ST Microelecronics, ++Smart TV ManufacturersAll major global TV manufacturers are shipping with HbbTV supportMany smaller manufacturers are also shipping with HbbTV supportSupport may be enabled on a per-country basisGermany:3.4M HbbTV TV sold in 201290% of the Connected TVs are HbbTVFrance:HbbTV TVs represent 55% of all TV referencesStarting at 350€ retail price
8 HbbTV Features – 1.0 & Beyond Playback of broadcast and IP-streamed mediaDownload media to persistent local storageAccess to channel list and now/next EPG dataBroadcast-related and broadcast-independent applicationsHbbTV 1.5 FeaturesEIT-Schedule accessMPEG DASHDRM APIsDeployments: France on Terrestrial and Satellite / Spain on TDT HibridaAll 2014 HbbTV deployments will be based on HbbTV 1.5HbbTV association working on 1.5 test suite for interoperability purposesHbbTV 2.0 Proposed FeaturesImproved support for HTML5Companion screen app launching and synchronization Push VOD supportImproved support for ad insertionImproved synchronization between media and applications.Support for HEVC videoImproved support for MPEG DASH
9 HbbTV Services & Apps Examples: France Television Video On Demand Catch upStart OverInformation servicesNews, weather, sportseGovernmentGuide, EPGEnhanced TVGamesEducationAdvertisingT-ShoppingTV portalCompanion screenEasy access to multiple HbbTV services with OK buttonEPG, Méteo, Salto, Player, ++Available on each France Televisions channelBanner is dynamic and contextual – based on channel, event, program, time
10 HbbTV: Reinventing the Broadcast TV UX ConclusionStrong momentum & growthExceptional viewing experiencesConnects strategies of broadcasters, consumer electronics manufacturers and pay-TV operatorsLinkedIn group – very active, provides good view to HbbTV newsHbbTV: Reinventing the Broadcast TV UX
Your consent to our cookies if you continue to use this website.