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3 Usage scenarios: Viewer watching local news misses weather; and presses A from EBIF overlay to launch AccuWeather ActiveVideo channel Virtual channel in guide Viewer launches from interactive portal Personalize by entering zip code to find out the weather forecast for the week including remote locations Offer latest information Provide television presence for Internet-based content © 2008 ActiveVideo Networks Confidential ActiveVideo Programming Latest weather from around the nation….now!
4 Usage Scenarios: Viewer watching CNN news story wants to learn more or see another story and presses A from EBIF overlay to launch CNN ActiveVideo channel Virtual channel in guide Viewer launches from interactive portal Eliminate need to send viewers to Internet – and away from the television – for further information Enable interactive, targeted advertising at higher CPMs than broadcast © 2008 ActiveVideo Networks Confidential ActiveVideo Programming Enhancing linear broadcast with web video
5 Usage Scenarios Viewer watching American Idol; and presses A from EBIF overlay to launch Fox Reality ActiveVideo channel Virtual channel in guide Viewer launches from interactive portal Provide television presence for Internet-based program Allow reality-show enthusiasts to vote & enter contests Let programmers respond to viewer interests and the latest media trends © 2008 ActiveVideo Networks Confidential ActiveVideo Programming Web content to satiate reality TV fans
6 Usage Scenarios Viewer watching HSN; and presses A from EBIF overlay to launch Virtual channel in guide Viewer launches from interactive portal Enable buy-by-remote for current item or full catalog Retain viewership on TV where brand is strongest Provide interactivity that increases subscriber loyalty © 2008 ActiveVideo Networks Confidential ActiveVideo Programming Shop-by-remote
7 Usage Scenario: Viewer tunes to virtual channel in guide Viewer launches from interactive portal Offer global news channel to subscribers without taking up broadcast bandwidth Eliminate need to send viewers to Internet – and away from the television – for further information Enable interactive, targeted advertising at higher CPMs than broadcast Provide interactivity that increases subscriber loyalty © 2008 ActiveVideo Networks Confidential ActiveVideo Programming Up-to-the minute news from the Web
8 Usage Scenarios An interstitial ad plays to encourage upgrade to Showtime; viewer presses A from EBIF overlay to launch Virtual channel in guide Viewer launches from interactive portal Use video, interactivity and ordering capabilities which drives consumer self provisioning Bring in additional revenue without increasing call center expense 17 © 2008 ActiveVideo Networks Confidential ActiveVideo Programming Premium programming promotion
9 Usage Scenario: Viewer tunes to virtual channel in guide Viewer launches from interactive portal Increase viewer loyalty through interactivity Keep viewers focused on TV rather than turning to PC for casual games Enable innovative interactive, targeted advertising and sponsorship © 2008 ActiveVideo Networks Confidential ActiveVideo Programming Casual Gaming
10 ActiveVideo Programming Personalized Mosaic Usage Scenarios: Viewer tunes to virtual channel in guide Power-on interface Special feature within guide Viewer launches from interactive portal Include video tutorial introduction to interactive services Allow each family member to have their own unique line-up of channels May be customized through integration with operator Web portal © 2008 ActiveVideo Networks Confidential
ActiveVideo Programming Hyper-local content 11 © 2008 ActiveVideo Networks Confidential Usage Scenarios: Viewer tunes to virtual channel in guide Viewer is watching local news and sees brief clip of local activity; viewer presses OK in an EBIF overlay to launch Viewer launches from interactive portal Produce content locally with simple video capture and metadata entry Create deeper connection with local community via unique offering Support hyper-local sponsorship
ActiveVideo Advertising Canoe-compatible Advertiser Micro-sites 12 © 2008 ActiveVideo Networks Confidential Usage scenarios Viewer watching an interstitial ad; and presses A from EBIF overlay to launch MicroSite Banner in ActiveVideo programming Virtual channel in guide Manage advertiser relationship and schedule with Canoe Engage viewer deeply with brand Call to action can lead to transaction Target, interact, audit viewership and transact Develop and distribute with standard Web tools, technology and talent
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