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P2P: Yesterday, Today and Tomorrow. 2 A Very Short History Fundamental Internet architecture is distributed Centralized web servers dont scale - Easy.

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Presentation on theme: "P2P: Yesterday, Today and Tomorrow. 2 A Very Short History Fundamental Internet architecture is distributed Centralized web servers dont scale - Easy."— Presentation transcript:

1 P2P: Yesterday, Today and Tomorrow

2 2 A Very Short History Fundamental Internet architecture is distributed Centralized web servers dont scale - Easy to implement - But rich media causes problems P2P apps restore scalability to Internet

3 3 Media Delivery Evolution Central control and distribution: Web and FTP Central control, distributed delivery: Napster Legal issue Performance issues Radical distribution: Kazaa, Gnutella No central control Worse performance than Napster Hybrid model: Pando, Bittorent DNA, Oversi, CacheLogic Central control Central and distributed delivery

4 4 Future Pando CDN Peer Assist P2P not a separate distribution channel P2P not a destination site Part of the infrastructure Integrated with CDN delivery Behind websites invisible to consumers

5 5 CDN The New Way More Viewers = Worse performance Higher cost CDN + Pando More Viewers = Better performance Lower cost Single-source HTTP Existing Web servers with peer-assisted media delivery Multi-source HTTP+P2P

6 6 Pando may represent the future of media distribution. They say … March 2007

7 7 Whats Pando? Pando is the fastest growing media distribution and monetization platform.

8 88 Confidential Pando is … Accelerating Total Installs: 8+ Million Growth: 350,000+ new users per week Total Installs

9 99 Confidential Pando is … Massively Scalable Monthly Online Users 2,200,000+ Daily Media Downloads 350,000+ Daily Data Delivered 70,000+ GB (70TB) Daily Media Deliveries

10 1010 Confidential Differentiators Platform User Experience Managed P2P Embeddable B2C2C Platform, not a Destination Embeddable into content sites and desktop apps Web Desktop Stream: P2P Streaming Download: On Demand or Subscription DOWNLOAD

11 1111 Confidential Differentiators Simple, Elegant User Experience Pandos process is simple. Users initiate video transfers as easily as attaching a digital photo. - David A. Kelly Pando performed really well in our tests. Its a great solution to a vexing problem. - Walt Mossberg Pando arrives in the nick of time. I know you'll love it once you try it. - James Coates Platform User Experience Managed P2P Embeddable B2C2C

12 12 Platform User Experience Managed P2P Embeddable B2C2C 12 Confidential Differentiators Secure, Controlled Distributed Network Efficient & Scalable Central Server Managed Peer to Peer Infrastructure Monetization Platform Dynamic & Targeted

13 1313 Confidential Differentiators Managed Peer to Peer Infrastructure Commercial-grade Security Start and stop distributed content flow DRM support AES-256 Encryption Subscriber Authentication Password Protection Robust, Centralized Management & Reporting Content and user control Policy based management Detailed reporting for media companies –Subscribers –Downloads –Views –Shares - , IM & Web –Viral Index –Consumer Demographics –Revenue –Syndication Channels –Connectors Platform User Experience Managed P2P Embeddable B2C2C

14 1414 Confidential Differentiators Embeddable Platform User Experience Managed P2P Embeddable B2C2C Sites and CDNsApplications & DevicesPublishing Platforms IM Web RSS Toolbar

15 1515 Confidential Differentiators IM Web B2C2C Super-Distribution Content owners empower their consumers to easily download and share hi-res downloadable media via the Web, and IM Platform User Experience Managed P2P Embeddable B2C2C

16 1616 Confidential Differentiators Connectors: People with wide social circles and exponential degrees of influence. They are the "hubs" of the human social network. (Actual Pando Connector Grid Visualization) Result: Minimal promotion Maximum reach Identify & Engage Connectors Platform User Experience Managed P2P Embeddable B2C2C

17 17 Network Efficiency Network Efficiency By Swarm SizeCase Study 1 – Post to Web Case Study 2 – Push to Network Pando software update 12 copies pushed from Pando server 435,000 peer deliveries over next six days % of copies delivered by peers 17 Confidential

18 18 P2P Mission Disrupt Enable Extend

19 19


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