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DTT Broadcasting Ecosystem

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Presentation on theme: "DTT Broadcasting Ecosystem"— Presentation transcript:

1 DTT Broadcasting Ecosystem
Alan B Downie Broadcast Engineering Consultant Commonwealth Broadcasting Association

2 Ecosystem a living community of plants and animals sharing an environment and interacting with non-living elements such as climate and soil

3 Broadcasting Ecosystem
a living community of sound image text and moving-pictures creators and distributors (electronic media) who share an environment and interact with national and international regulations and consumers

4 How did we get here?

5 A very short history of television

6 Transatlantic transmissions
Guglielmo Marconi Italy 1901 Transatlantic transmissions

7 John Logie Baird Scotland (1888 - 1946)
First public demonstration January 1926, London ( 1920, Santa Cruz, Trinidad )

8 Mechanical scanning Paul Gottlieb Nipkow Jan 1884
Cathode ray tube Karl Ferdinand Braun 1897 “Distant Electric Vision” Campbell Swinton June 1908 First images John Logie Baird 1920 Public Demonstration John Logie Baird 27 Jan 1926 First transmission, 40 lines Kenjiro Takayanagi Dec 1926

9 First public service, 30 lines John Logie Baird 22 Aug 1932
120 lines service, New York Vladimir Zworykin 180 line service, Berlin Mar 1935 405 line service, UK BBC 2 Nov 1936 525 line service, USA 1000 line system German Forces, Paris

10 1200 line system UK late 1940’s 819 lines service, France early 1950’s 625 lines service, Europe mid 1960’s 1125 lines service, Japan NHK early 1980’s 1250 lines system, Europe late 1980’s 1080 line system Common Image Standard late 1990’s

11 Evolution Not Revolution

12 If you can’t beat them, join them
Decide to change Fund the change Go digital ……….. Make the change Keep it going

13 DTT Opportunity Digital content available in the home. In particular educational content Ability to connect schools and other public entities Promotion of e-government services Bringing the internet to the people Open standards facilitating new entrants 13

14 DTT is an infrastructure project
National network providing a media / communication gateway into the home 14

15 Public Perception Programmes Consumer Transmission Regulation
© ABD 2012 Perception

16 Public Perception Public Perception Programmes Consumer Transmission
Regulation Public © ABD 2012 Perception

17 Edinburgh Trams

18 Petrol Shortage

19 Climate Change

20 Regulation Public Perception Programmes Consumer Transmission
© ABD 2012 Perception

21 Michael Starks

22 Transmission Public Perception Programmes Consumer Transmission
Regulation Public © ABD 2012 Perception

23

24 Congestion in The Spectrum

25 The UK spectrum band – 470-862MHz
Channel Frequency (MHz) 256 MHz already assigned to six DTT multiplexes (32 x 8 MHz - but some ‘white space’ available within this) 112 MHz of cleared spectrum (14 x 8 MHz) Channel 36 – currently used mainly for airport radar Channel 38 – currently protected for radio-astronomy in UK and Netherlands Channel 69 – currently used for equipment such as wireless microphones 25 25

26 The UK spectrum band – 800 MHz clearance plan
Channel Frequency (MHz) Channel 69: to be cleared of PMSE Channel 61 & 62: to be cleared of DTT Channel 39 and 40: to be allocated for DTT Channel 38: to be allocated for PMSE PMSE = Programme Making and Special Events 26 26

27

28 Spectrum is standards agnostic

29 UK switch-over plan The network is based on 16 multiple-frequency networks (MFNs). the Use of UK-wide single-frequency networks (SFNs) was ruled out because of the different programme services required in the 16 different regions The frequencies, ERPs, radiation patterns and other characteristics of the transmitting stations were calculated largely by prediction using software tools As far as possible, public-service digital signals are transmitted on the same frequencies from the same stations as analogue, to minimise changes to receiving antenna installations Digital ERPs (average power) are generally 10 dB lower than PAL (peak-sync) power, but transmitters require 6 to 10 dB back-off for DVB-T … so power amplifiers need to be rated for similar powers to analogue A DTV multiplex with 6 channels will require greater electrical power than the equivalent analogue channel but the power per digital channel will be less All 1150 existing transmitting stations will be used

30 The Digital Dividend What exactly does the broadcaster get ?
Extra work Extra Cost All the blame What exactly do the others get ? The government gets cash and the telcos get cash and all the kudos The Telcos get the cash from users interacting with broadcasters ………online news, reality programme phone-ins, twitter comments to friends and “second-screen”

31 The Digital Dividend Allocating Spectrum Fair Play for everyone
It is the broadcaster who delivers the message free to all In an emergency situation it is the broadcaster who delivers the message Broadcasting is essential national infrastructure Allocating Spectrum Fair Play for everyone

32 Programmes Public Perception Programmes Consumer Transmission
Regulation Public © ABD 2012 Perception

33 The Broons The Digital Family Grampa Hen, Joe, Daphne, Maggie
Ay twin, Ither twin Maw, Paw , Horace The Bairn ©D C Thompson Ltd The Sunday Post

34 Lots of Programmes Shopping ++++ +1 channels Community Teachers
BBC 1,2,3,4,Alba CBBC, Cbeebies, Red Button News ITV 1,2 C4 E4 Five Sky HD variants Parliament Shopping ++++ Sports ++++ +1 channels Community Teachers Nostalgia Religious Factual “Adult” Mobile phone chat Music ++ Film Comedy Foreign Pay / Subscription Radio 108 TV 35 Radio

35 Lots of Options 16:9 14:9 letterbox pillarbox Safe area HD SD 3D
Hi-vision Red button EPG Mobile Subtitles Radio Languages Closed captions Signed Descriptive

36 Consumer Public Perception Regulation Programmes Consumer Transmission
© ABD 2011

37

38 Communication is the key! (Source: OFCOM, UK)
Consumer awareness plan in UK Countdown: ‘Switchover is happening!’ Switchover to 100% digital “How to get ready!” “Are you ready?” “Get ready!” here!’ 3-Years 2-Years 1-Year <12 months 1 month National Launch of SwitchCo 38

39 Cooperation is a must! Get everyone involved in ALL process
Governments and regulators Public Service Broadcasters Private and commercial broadcasters Cable and satellite platforms Manufacturers of professional and consumer equipment Retailers and antenna installers

40 Vanilla STB - cheap and cheerful
Basic box of tricks Just a tuner unit Probably no CAM for pay-tv Capable of 12volt battery power Has UHF and maybe SCART output

41 Strawberry STB – a bit better
A tuner unit Maybe with CAM for pay-tv Capable of 12volt battery power Has UHF and SCART outputs Has USB port for memory stick

42 Chocolate STB – a whole lot better
A tuner unit With CAM for pay-tv Capable of 12volt battery power Has UHF and SCART outputs Has USB port for memory stick Has USB port for Mobile phone dongle

43 Whisky STB – top of tree A tuner unit With CAM for pay-tv
Capable of 12volt battery power Has UHF and SCART and HDMI outputs Has USB port for memory stick Has USB port for Mobile phone dongle Has hard disk for recording

44 Support is vital! Education Technical Financial Policy/legal

45 PRACTICAL LESSONS FROM THE FIELD
NOT A BIG ISSUE – STILL A BIG TASK. You will be judged by perception as much as technical success. Therefore advance communication and engagement in the field is crucial. Make your communications engaging. Regard switchover as an opportunity to enhance the reputation of the broadcasting industry – not a threat that may damage it. 45

46 Sally-Ann Wilson, CBA Secretary General
The CBA Sally-Ann Wilson, CBA Secretary General

47 OBJECTIVES OF THE CBA To support freedom of expression and the ideals of public service broadcasting. To facilitate information and knowledge exchange between media organisations and their employees. To provide assistance to member organisations via training, bursaries, consultancies, networking opportunities and content sharing initiatives. We do that in many ways…..the Secretariat has some permanent staff and many specialist consultants who understand the problems you have in your area…… 47

48 Digital Switchover Workshops and Forum
CBA CTO CBU CTU et al August 2012, Antigua

49 Thank You Alan B Downie Broadcast Engineering Consultant
And thanks to my many colleagues who have given help and shared their knowledge with me of which some is incorporated into this presentation Alan B Downie Broadcast Engineering Consultant Commonwealth Broadcasting Association


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