Presentation on theme: "1 General experience Péter Vári Belgrade, 28th April 2009."— Presentation transcript:
1 General experience Péter Vári Belgrade, 28th April 2009
2 What is the basic task ? Switch-off of analogue terrestrial television programming Analogue terrestrial reception mode change to other one till ASO. What is the extra task ? Mobile TV Digital Dividend
3 What is the role of the state in this process ? International requirements: ITU EU, neighbouring countries, etc. National requirements: frequency owner control the affected markets market player, etc.
4 Strategy The countries come into conflict with similar problems and questions, but solutions will be different. Is strategy necessary before the switchover ? Strategy for..? State, market players, (including audiovisual field?) Only terrestrial or follow technical neutrality
5 Market share of ATTV. The present penetration of analogue terrestrial broadcasting. DSO is relatively easy at low or high penetration.
6 What will happen if the state does nothing? The players shape the market in an organic way. (except the terrestrial) What is the desirable development ? What large value do these frequency bands have for the broadcasters ? When ?
7 Priorities, specific objectives, indicators What will the priorities be? (strengthening media pluralism, efficient management of limited resources, etc.) How many priorities will there be ? What will the specific objectives be? (ASO should not mean that popular free channels will be lost, promotion of effective compression procedures, etc.) How many objectives will there be ? What will the indicators be? (percentage of DTT households, number of MPEG 4 STB) How many indicators will have ? Instruments to achieve our objectives. (public policy, regulatory tools, forms of subsidy) He who grasps much holds little.
8 After answering the basic questions Which method helps to achieve our goals ? (with or without application for operating DTT network) What will the object of application be? (multiplex, transmission or both ?) How many multiplex will there be in the tender(s) ? Would we like to reach the competition into this platform ? Will there be real competition ? Which model fits in the strategy ? Strong multiplex Week multiplex Or mixed Who would like to define the business model ? Legislation: necessary to modify or not ? Timetable: define the deadline and rules for ASO
9 Digital Switchover After the DTTV service is launched the state and regulators must: work together with the market players. control the process for the success of digital switchover
10 Forget something ? Yes, while the operator is building the digital network the analogue terrestrial broadcasting should remain at the same quality level as far as possible during the simulcast.