1. ITU Case Studies for Serbia, Germany, Poland and Hungary Mr Peter Vari ITU Expert

2. 2 Policy and regulatory aspects Hungary: The Prime Minister s Office prepared the strategy of the digital switchover, which was accepted by a governmental decision in March 2007. Germany: The ASO in the last year. How to use the dividend in Germany? Serbia: The Ministry for Telecommunications and Information Society published Basic Principles of the Strategy for Switchover from Analogue to Digital Broadcasting of Radio and Television Programmes in the Republic of Serbia and submitted it for public consultation in January 2009. Poland: The Ministry of Infrastructure published the Strategy for Switchover from Analogue to Digital Broadcasting of Television Programmes in 2005. (update needed)

3. 3 Policy and regulatory aspects The strategies are based on broadcast chain framework Primary distributionSecondary distribution Content provider Multiplex provider Transmission provider Broadcast provider End user

4. 4 Licensing /Authorization schemes Hungary: The Strategy and the Laws define the rules of the deployment and operation of digital television network. Tenders based on beauty contest principle, tender documentation defines requirements for support of digital switchover by the successful winner. Germany: To be defined later. Serbia: It has not been decided. Poland: Frequency assignment for terrestrial transmission of TV programme service is granted by the Office of Electronic Communications in agreement with the National Broadcasting Council. Authorization of the right to operate DVB-T and/or DVB-H broadcasting network will be different in the upcoming years.

5. 5 Spectrum planning Hungary: The regulatory authority defines framework rules and requirements. The winner has a right to plan their network accordingly. RRC-06 has allocated to Hungary 7 layers (UHF) & 1 layer (VHF). Five of the eight multiplexes were open to tender, the planning is based on MFN. Germany: Digital dividend planning Serbia: RRC-06 allocated 7 layers (UHF)1 layer (VHF). Frequency planning is fundamentally based on MFN with SFN based allotments. Poland: RRC-06 allocated 7 layers (UHF)1 layer (VHF). The frequency planning is fundamentally based on MFN but SFN based in the given allotment (on regional basis).

6. 6 Broadcasting network structure Hungary Serbia Poland

7. 7 Market shares of broadcasting in Hungary

8. 8 Market shares of broadcasting in Serbia

9. 9 Market shares of broadcasting in Poland

10. 10 Terrestrial broadcasters in Hungary

11. 11 Terrestrial broadcasters in Serbia

12. 12 Terrestrial broadcasters in Poland

13. 13 Nationwide broadcast providers Hungary: 1 (Antenna Hungaria) Germany: 1(Media Broadcast) Serbia: 1 (Radio Television of Serbia ) Poland: 4 (TP Emitel, PSN, Info-TV-FM, RSTV)

14. 14 Timeline for introduction of DVB-T in Hungary

15. 15 Timeline for introduction of DVB-T in Serbia

16. 16 Timeline for introduction of DVB-T in Poland

17. 17 Timeline for introduction of DVB-T in Germany Completed.

18. 18 Mobile TV (DVB-H) Hungary: launched the service in FTA mode last December until they agree with mobile operators about the technical and financial conditions. The service is available in the area of Budapest. Germany: (mobile reception DVB-T FTA versus DVB-H) Serbia: The Ministry is examining the business models Poland: This year (30.09.2009) one provider has been given the right to operate the mobile TV service by Info-TV-FM in the country.

19. 19 Business model and plan Hungary: The business model is not determined because of strategy, but sets framework for it. (strong multiplex model). Germany: No information available. Serbia: The business model has not been determined yet. Poland: The business model has been determined because of prevailing analogue situation at the first multiplexes.

20. 20 Technology Hungary: MPEG-4 standard. Part 10. Advanced Video Coding (ITU-T Rec. 264) Germany: MPEG-2 (ITU-T Rec. 262)-legacy considerations Serbia: MPEG-4 standard. Part 10. Advanced Video Coding (ITU-T Rec.264) Poland: MPEG-4 standard Part 10. Advanced Video Coding (ITU-T Rec.264)

21. 21 Thank you for your attention.