1. C3.5(2) Shaping Public Opinion
The total of opinions held by many people on certain issues
Influences on public opinion
Family
Friends
Teachers
Information from Mass Media
T.V., radio, movies, books, magazines, Internet

2. C3.5(2) Uses for propaganda Make us act in a certain way
Make us believe in a certain way
Urge us to buy something

3. C3.5(2) Kinds of Propaganda Concealed propaganda
Presented as being factual
Sources for the information are kept secret
Attempts to fool people
2 types
Harmless: Hollywood agent makes up stories about an actor or actress
Harmful: intentionally lying to try and demean or hurt someone

4. C3.5(2)
Concealed (harmful)

5. C3.5(2) Propaganda Techniques Testimonials
Using a famous spokesperson to sell an idea or product

6. C3.5(2)
Bandwagon
Appeals to people’s desire to do what their friends and neighbors are doing
“Everybody’s doing it! Jump on the bandwagon”
Uses peer pressure

7. C3.5(2)
Name-Calling
Used to demean a person, group, or product

8. C3.5(2) Glittering Generalities
Words sound good, but have little meaning
“New and Improved!”
“Miracle Ingredient”
“Ultra …”

9. C3.5(2) Plain-Folks Appeal “I’m just like you”
Used extensively in politics

10. C3.5(2)
Card-Stacking
Purposely promoting a view that favors one candidate
Newspaper hides a negative story about a candidate in back pages

11. 11:1
What kind of propaganda technique is this?

12. 11:1
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13. 11:1
What kind of propaganda technique is this?

14. 11:1
What kind of propaganda is this?

15. 11:1
What kind of propaganda technique is this?

16. 11:1
What kind of propaganda technique is this?

17. C3.5(2) SUMMARY QUESTIONS