1. Propaganda

2. What do these images have in common?

3. Propaganda
Ways that a company gets you to believe something, do something, or buy something
They appeal to your emotions, persuade you with facts, and/or persuade you with a credible source

4. Bandwagon
Persuading people to do something by explaining that other people are doing it

5. Bandwagon
Bandwagon works because they make you believe “everyone else is doing it” and so should you
Why is this an example
of bandwagon?

6. What other examples of bandwagon can you think of?

7. Loaded words ~LOVE~ ~HATE~
Using words that will make someone feel strongly about someone or something
~LOVE~
~HATE~

8. Loaded words
Loaded words work because they make you feel a certain way
What are the loaded
words in this ad?

9. What other examples of loaded words can you think of?
~LOVE~
~HATE~
What other examples of loaded words can you think of?

10. Testimonial
Using the words or images of a famous person or expert to persuade

11. Testimonial Who is the expert in this testimonial?
Testimonial works because you feel like you can trust the words of an expert or someone who is famous.
Who are you supposed
to trust in this
testimonial?
Who is the expert in this testimonial?

12. What other examples of testimonial can you think of?

13. transfer
Using images to bring up positive feelings in order to persuade

14. Transfer
Transfer works because you transfer the happy feelings you associate with a picture to happy feelings about a person or product
What feelings does this
picture represent?
What product are we
supposed to transfer
those feelings to?

15. Transfer Even though Coke has nothing to do with
Christmas, we are supposed
to transfer the happy
feelings to the product

16. What other examples of transfer can you think of?

17. repetition
Using repeated messages or pictures to persuade

18. Repetition Repetition works because you remember things
you’ve seen more
than once
How many times is the
product repeated in this
picture?

19. What other examples of repetition can you think of?

20. PEER PRESSURE
Using the effects of a peer group to get a consumer to buy a specific product

21. Review 5 types of propaganda
Bandwagon – “Everyone else is doing it!”
Loaded words – “Those words are powerful!”
Testimonial – “I trust celebrities and experts.”
Transfer – “A picture is worth 1,000 words.”
Repetition – “I remember things I see often.”
Peer Pressure – “My friends do it..why can’t I?”
~LOVE
~HATE

22. Pop quiz! Which technique is being used in this poster from WWI?
Bandwagon
Loaded Words
Testimonial
Transfer
Repetition

23. Pop quiz! Which technique is being used in this ad for Coca-Cola?
Bandwagon
Loaded Words
Testimonial
Transfer
Repetition

24. Pop quiz! Which technique is being used in this ad for Gatorade?
Bandwagon
Loaded Words
Testimonial
Transfer
Repetition

25. Pop quiz! Which technique is being used in this ad for Monster?
Bandwagon
Loaded Words
Testimonial
Transfer
Repetition

26. Pop quiz! Which two techniques are being used in this ad for Proactiv?
Bandwagon
Loaded Words
Testimonial
Transfer
Repetition

27. homework Your homework
Watch a television show. Use the worksheet to document 8 different commercials you see. The commercials must be from THE SAME SHOW.
This homework will be due Monday.
You will be sharing your commercials. We will analyzing the commercials you saw.