1. Converged Application Server
Overview May 2011

2. Converged Application Server
Consumer Features
Business Features
PBX Interconnect & Overlay
Mobile Office & Convergence
TDM / IP / IMS / VoLTE & Hybrid
Unified Multimedia Communications
Converged Application Server

3. Class 5 & Multimedia Features
Residential
Business
Multimedia Apps
CLASS Star Codes
Unified Messaging
Federated IM
Web Portal ref. Family Portal
Attendant Console
Doc Share
Regulatory LI/911
Hunt Groups
Directory
Colorful Ringback Tones
User Directory
Call Log
FindMe/ FollowMe
Web Portal Personal Agent
Friends List
Meet Me Conference
Presence
Teen Service
SIP-PBX Trunks
Click to Call
Parent Control
FMC Service
MS Outlook Integration
UCD
Voice/Video Client
Standalone Converged Mobility
Call Pickup
Web Client
Comprehensive Residential, Business and Multimedia features

4. Consumer Features Residential Telephony Service over Broadband
No Matter What Type of Access:
Cable, DSL, FTTx, IMS
Bundled with:
End User Web Portal
PC Client
IP TV Call Manager
Compete with Over the Top Providers
Google Voice, Skype, Apple, others
Mobile Phone Integration/Handoff
Mobile Phone Apps
Mobile Phone calling using Home Line

5. SIP Clients Support Wide Range of Support
SIP RFC 3261 open support for wide range of devices
Interop with 90%+ of SIP device vendors
Potential to support new exciting converged devices
Plug and Play Device Interop
A2 automatically applies a Default Profile (lowest-common-denominator functionality) for “unknown” devices
A2 automatically defines a new device-specific Profile for “known” devices
Provide a consistent user experience
Visit latest IOT report at: TBD
Enhanced End-User Choice & Satisfaction

6. All the capabilities of an on-premise phone system without the hassles
Business Features
Operator manages A2 servicing multiple enterprise customers simultaneously
Access your phone and apps from ANY where, ANY time
Advanced Capabilities:
Find Me Follow Me
Boss / Secretary
IP Attendant Console
Call Center
Conferencing / Collaboration
Presence/Instant Messaging
Mobile Phone Presence & Calling
Web-based and Computer-based End-user clients
Enterprise Administration for simple moves, adds, changes
All the capabilities of an on-premise phone system without the hassles

7. PBX Interconnect & Overlay
IAD/GW
PBX
IP PBX
Local Bank
Regional Bank
Home Office IP
PSTN
Softswitch
Interconnect existing on premise phone systems
Converged Voice & Data from same provider
Cost Savings with extension dialing between locations
Integrate multiple offices / PBXs into single group
Connection Options:
SIP Integrated Access Device/Gateway
Directly via SIP enabled PBX
PBX Trunking Services
Emergency Calling
Incoming / Outgoing/Tandem Calls
Extension Dialing (3-7 digit)
Caller ID Name/Number
Call Hold/Resume
Call Forwarding (All, No Ans, Busy)
Call Transfer (Suprv, Blind)
Voice Path Short Circuiting (Anti-Tromboning of calls)
Logical Addition to Business VoIP

8. Mobile Office & Convergence
Enable any mobile phone, client, or desktop device with targeted business service set
Mobile originated calls include a simplified dialing plan
Great for small offices with mobile phones as their primary phone
Add incremental ARPU customers from underserved SMB segment
Key services make plan sticky: desktop extension, auto attendant, converged messaging with desktop integration & call handoff
Low acquisition cost with web based user self administration
Terminating call;
A2 personal agent determines Mobile or Business set routing
Mobile originated calls:
Mobility gateway (A6) provides MSC & A2 with temporary DN
MSC routes to A2
A2 substitutes Business CLID/CNAM on outgoing call
Mobile Direct Calls
Dialed and routed as usual by MNO

9. Unified Communications
Powered by

10. Conferencing Full UC Suite Audio Video Collaboration
Fully Integrated with PC Client
Audio
Ad-Hoc, MeetMe and Reservation-less
Impromptu, scheduled, corporate-wide or analyst briefings
Operator assisted
G.711, G.729, G.722 (HiDef)
Video
Peer-to-Peer
Active Speaker
Collaboration
No download required – all via web browser
Push URL to participants via IM
Application, Desktop, Whiteboard Sharing
Integrated Call Recording & IM

11. Attendant Console PC-based Desktop Application Monitor Presence
Front Desk, Executive Assistants / Department Answering Positions
Intelligently Answer and Route Multiple Incoming Calls
Use as Primary Phone or Paired With IP Phone
Brand-able
Monitor Presence
Mobile, IP Phone & IM
Configurable Speed Dials
Park / Pickup
Drag & Drop Transfer
Conference
, IM & SMS

12. End User Web Portal Gives End Users Access To: Use with Any Browser
Click to Call
Address Book
Call Logs
Routes/
Call Handling
Gives End Users Access To:
Call Logs
Address Book
Incoming Call Handling
Click to Call
Feature Configuration
Use with Any Browser
PC, MAC or Mobile
Totally Customizable
Easy Colors / Logo
Theme Designer Kits
Can Extract Content via Portlets
SOAP API
GENBAND Professional Services
More User Control =
Less Support Calls

13. End User PC Client IM With Co-Workers, Vendors & Clients Presence
Available
Connected
Unavailable
Busy
Integrated with Conferencing Portal / Collaboration
Access to Web Portal (configure personal settings)
Voice & Video Calling
Integrates with Phone or embedded Softphone
File Transfer, Web Push, Co-browser, Clipboard
Can send IM as SMS
Fully Customizable

14. Microsoft Outlook / Lotus Notes Integration
Business Subscribers May Prefer a Single Productivity Application Such As:
Microsoft Outlook or Lotus Notes
Same Functionality as PC Client
Voice/Video Calling, Conference, Address Book, IM, , SMS, Calendar
Access to Web Portal & Web Conferencing/Collaboration
Microsoft Outlook Integrated Client
Lotus Notes Integrated Client

15. Mobile Subscribers Residential Subscribers Business Subscribers
Can use mobile phone as primary device or alternate between home/TV/mobile phone using same telephone number
Seamless call handoff between devices with or without MSC integration
Business Subscribers
Operate as a Corporate Mobile Extension to make/receive calls with office
Can use mobile phone as primary device or alternative between office/mobile phone using same extension
Seamless call handoff between office/mobile with or without MSC integration
Clients & Applications
Mobile MAX mobile phone application
Dialer application for VoIP, Cellular calls, integrated IM, presence & network-based address books
Other 3rd Party SIP Clients (Bria, etc)
Mobile Web Portal access to key portal functions

16. Fixed Mobile Convergence Summary
Many ways to implement FMC:
For Mobile Operators on any mobile phone type (feature & smartphones)
Wireless Mobility Manager
Modify Legacy Mobile SCP to route calls to A2
IMSI-based Routing to route calls to A2
Via Mobile handset client
For Fixed Line Operators (smartphones only)
A2 supports both automatic handoff and user-initiated handoff
Automatic handoff requires smartphone feature support
User initiated handoff (A2 Call Grabber feature)
Mobile Extension extends SIP services to the mobile device
FMC Services available for:
A2 Standalone (SIP lines), A2/C20 (SIP lines, non SIP) and SIP PBXs (TR87)

17. Mobile VoIP Solution Description
Delivers a consistent set of voice, messaging and multimedia services to all of the subscriber's devices, with seamless hand-off across WiFi, GSM 2G/3G, CDMA 2G/3G, HSPA, WiMAX and LTE networks
- Supports key features such as:
Advanced features such as Single Identity, Presence, Web-based Call Screening, Visual Voic , and SMS to IM interworking
Roaming on foreign cellular operators’ networks
Optimized call routing into the cellular network via HLR lookup
Billing correlation between legacy cellular and SIP networks
Value
Subscribers can seamlessly roam between cellular and SIP networks while retaining the same set of advanced services.
2G / 3G circuit switched cellular
WiFi
4G (WiMAX, LTE)
3G packet switched cellular
(e.g. HSDPA)

18. Mobile Extension Solution Description
Single identity
One number for incoming / outgoing calls e.g. fixed DN as primary number, with mobile DN hidden
Simultaneous ringing across desk, PC and mobile
SMS enablement of Fixed DN, to allow text messages to be exchanged with cellular users
Includes support for SIP and non-SIP lines
Single voic box
Calls to mobile and fixed forwarded to single voic box
Common dialling plan
Across fixed and mobile devices, including extension dialling
Single point of configuration
All features managed using common Web Portal
Consistent call handling
Same Centrex features across fixed and mobile (e.g. Calling Name, Call Park/Pickup)
Mobile Presence
Reflects “on the phone” status of fixed and mobile devices
Call Grabber
Transfer active calls between mobile and fixed phone with a single button
Dual personality
Personal calls can be billed separately from business calls

19. Mobile Extension for Over-The-Top Deployments
For wireline operators that do not have access to cellular infrastructure, GENBAND recommends the use of a client-based “Over-the-Top” solution
GENBAND has completed interoperability testing with MobileMax, a leading provider of multi-platform mobile clients
By leveraging the MobileMax client to anchor call originations at A2, the full suite of Mobile Extension capabilities (as previously described) can be seamlessly supported
Includes Single Identity, Private Dial Plan, Call Grabber, Presence, etc.
The MobileMax client also supports Mobile VoIP (over WiFi)
Uses native SIP signaling over IP access network
Suitable for WiFi, WiMAX and/or LTE
Key benefit is seamless support for mid call services such as Call Transfer, Call Hold and Conferencing

20. Mobile Max Client for iPhone
Subscriber Features
Deployment
VoIP services for smart phones
Access to Network-Based Address Book
Access to Call Logs
Presence Query, Update
Instant Messaging
Quick access for Meet-Me/Call Grabber
Download service provider branded application from the AppStore
Activation codes sent to the end user via SMS and/or automatically configures the subscriber A2 parameters
Configuration and usage options customised to service provider requirements

21. MobileMax Downloadable App Via AppStore Brand- able
Call via VoIP or Mobile Access
Secure Login
Simple Keypad
Select an Entry for Click to Call
Native Phone Contacts
Instant Messaging
Call Logs
Friends Lists
Presence

22. IMS Application Server
Multimedia Telephony Application Server (MMTEL) in IMS
Connects to CSCF for call control, HSS for profile management
Voice Call Continuity Function (VCC) built-in
Fully Integrated Wireless Mobility Manager
Integrates with Cellular Network’s MSC (IN, Camel, IS-41)
Provides Full Fixed Mobile Convergence (no call anchoring necessary)
Applications
Mobile VoIP over 4G (VoLTE)
Business VoIP
Consumer VoIP
TDM Overlay
Mobile Office
Unified Communications
IMS Deployments: Clearwire (4G/WiMax), Telefonica (IMS)
IMS

23. Applications Showcase
View App Demo Videos
Download demo Apps
Customer Ratings

24. Example Apps Page See look and feel of apps Application overview
value proposition
Request more info or a demo
Video demos available
Navigation links for other apps

25. A2 – Comprehensive Open Programmability Suite
GENBAND Corporate Presentation
A2 – Comprehensive Open Programmability Suite
Personal Agent Portlets
Instantaneous Integration of Personal Agent modules into operator or 3rd party web portals
SOPI Subscrib er Open Program mability
SOAP- Based Exposur e of 110 Subscrib er capabiliti es for extremel y rapid applicati on develop ment
Media Control APIs
Availability of VXML and CCXML for Media-centric Application creation
Parlay-X, REST APIs
Standards-Based API Support allowing comprehensive in-call, presence and messaging applications
Application Control Interface
SIP-based API for service control and creation, enabling external triggering and control of all sessions
Key Message: We have an extremely diverse and powerful set of APIs that reflect our approach of Open Everything Up to application development using a suite of domain-appropriate APIs
At Launch
Fall 2011
April 2011
© 2007 GENBAND

26. Developer Community
Expand number of 3rd party applications powered by GENBAND A2 Converged Application Server
Expose APIs to developers
Sandbox testing apps
Collaborate via Discussion Forum
Open Eco-system

27. Competitive Advantages
Full GENBAND Product Portfolio One Stop Shop for Your Network / GENiUS
Hybrid TDM/IP/IMS No Need to Strand Legacy Infrastructure
Fully Integrated Multimedia Applications Voice, Video, Conferencing, IM, Presence, Collaboration
Mobile Integration with Any Mobile Phone Integrated Wireless Mobility Manager / FMC / IMS VCC
Open Development Interfaces & Customizable Professional Services, Developer Community, Tools/APIs

28. Leadership 100 service providers using A2 in-service
Corporate Presentation
Leadership 100 service providers using A2 in-service
North America
Europe
Asia
Middle East
Africa
A2 embedded on CS 2000: Verizon, BSkyB, Axtel, Telekom Austria, Dacom, Optus, Videotron, UPC, KBW, Swisscom…
A2 as standalone AS in NGN and/or IMS context: Telefonica, Clearwire, Bell, CHT, CIBC, Cypress, Videotron…
New adds – July 1:
Cable onda
Cablecom
Codetel
Comcast
Kabel BW
Liberty Global
Smart
Sunrise
Telefonica moviles argentina
Unity media
A2 SIP software AS for business and residential services
Leading SIP deployment flexibility
Shipped to over 189 operators (including trials/labs/in-service/channel partners)
© 2007

29. Clearwire WiMAX & Cellular Voice Convergence
What is the offer?
Nation-wide voice service combined with 4G mobile broadband
Improved coverage and seamless call transfer from WiFi or WiMAX or cellular
GENBAND Solution behind the offer
A2 Release 8.0
A6 Wireless Mobility Gateway
Proof Points (of their success)
Mobile broadband service is available in 16 markets in US expanding to nationwide voice (25 US cities)
Solid industry partnership with cable MSOs (TWC, Comcast and BrightHouse), cellular operator (Sprint) and device supplier (Intel)
Nation-wide 4G mobile broadband and voice service expanding market reach to 120 Million people by 2013
Why GENBAND A2
Unique ability for WiMAX to CDMA hand-offs
Support for SIP consumer voice feature set

30. Telefonica España Fixed Mobile Communications (Business)
What is the offer?
Mobile PBX like functionality via a PC Client paired with the mobile service
Voice kept in the mobile at all times, PC used as a GUI to control calls and services (call waiting, conference, transfer, etc.)
Targets business subscribers (Enterprises initially, soon SMBs)
GENBAND Solution behind the offer
A2 Mobile Converged Desktop feature and PC client
Launched in 2007 for Mobile subscribers
Proof Points (of their success)
They have deployed 20,000 seats sold (as of May, 2010) with significant growth planned
Why GENBAND A2
A2 IMS architecture into Ericsson core
Focused on the customer requirements, not only on the existing product features
Demonstrated flexibility and know-how. Heavy involvement of PLM, R&D and pre-sales team with several 2-day workshops in the US and Madrid
Continuous contact along the development process and deliveries close to original commitments. Created confidence for subsequent decisions on GENBAND

31. Cypress US Hosted service provider for US SMBs
What is the offer?
Hosted VoIP and hosted Unified Communications: Targeted to Legal firms, financial services, health care and other professional services
An array of productivity-enhancing features such as unified messaging, chat, presence, file sharing, audio and web conferencing/ collaboration,  
Microsoft Outlook integration, mobility and personalization.
GENBAND Solution behind the offer
C20 with Traditional Class-5 and Enterprise-grade PBX features
A2 to provide multimedia user experience:
Real-time user presence information, Instant messaging, Point-to-point Video, Soft client, call control, Web collaboration, File sharing, Multimedia conferencing
Proof Points (of their success)
They have deployed 13,000 seats (as of April, 2010)
In any given company, about 70 percent of all lines are UC-enabled
Why GENBAND A2
Proven experience, Carrier-grade softswitch

32. Videotron MSO Consumer Voice & Multimedia Example
What is the offer?
PC SoftPhone based voice service offering single number, video phone capabilities and conferencing capability for up to 4 participants.
The Softphone offers all the features of residential telephony including call display, voice mail and call forwarding, with no additional fees.
Personal Call Manager that lets users effectively manage calls and consult call details online. Features include Call Log, Multiple Ringing, Call Forwarding and Call Screening.
GENBAND Solution behind the offer
CS 2000 –A2 Personal Agent and the Multimedia PC Client
Proof Points (of their success)
The Softphone and its Personal Call Manager contributes significantly to the Vidéotron brand recognition as a technological leader in our market and industry” says Bertrand Hébert, Senior Marketing Director. “In addition, the GENBAND SIP architecture is great platform for evolution of our Digital Phone offering.”
Why GENBAND A2
Reliability: C20 IP multimedia softswitch to deliver a robust Carrier-grade service
Flexibility: Tight integration of SIP and PSTN architecture.
Customization of PC softphone client

33. BT Spain Hosted Business and Unified Communications
What is the offer?
Carrier-grade hosted voice and multimedia services to businesses throughout Spain.
Centrex IP and SIP multimedia services and SIP PBX support to corporate customers and small to medium-sized businesses (SMBs)
GENBAND Solution behind the offer
C20-A2 - hosted SIP VoIP
C20 with SIP PBX Trunking
GENBAND SIP phones 1120E and 1140E.and SIP PC Clients
Proof Points (of their success)
BT’s Unified Comms solution integrates voice applications with messaging so that user productivity can be increased by as much as 15 percent.
Why GENBAND A2
GENBAND’s proven ability to design, deploy and support some of the world's most reliable networks
Support for SIP voice and unified communications
GENBAND’s IOT program’s ability to integrate 3rd party PBXes

34. Why Hosted ? Why ?

35. Enterprise Telephony Options
BT IP Telephony Sales Specialist Training
Enterprise Telephony Options
Non-hosted solutions
Hosted solutions
Equipment on customer site
Managed by customer
IP PBX
Equipment on customer site
Managed by service provider
Managed IP PBX
Equipment at service provider
Managed by service provider on dedicated server
Hosted IP PBX
Equipment at service provider
Managed by service provider on shared server
Hosted IP Telephony
Purchase or lease equipment
Purchase, lease or rent service
Rent service
Rent service
Feb./March 2008

36. Enterprise Telephony Options
BT IP Telephony Sales Specialist Training
Enterprise Telephony Options
Operator buys single Carrier Grade Apps Server. Shared across many customers
User pays ongoing rental per line / port over fixed term
Non-hosted solutions
Hosted solutions
All access supplied by operator as part of service
Equipment on customer site
Managed by customer
IP PBX
Equipment on customer site
Managed by service provider
Managed IP PBX
Equipment at service provider
Managed by service provider on dedicated server
Hosted IP PBX
Equipment at service provider
Managed by service provider on shared server
Hosted IP Telephony
Operator manages & maintains system centrally. Makes best use of existing Network resources and manpower
Operator investment spread across many customers. Upgrades provide additional revenue opportunities. Long term contracts provide “Stickiness”.
Purchase or lease equipment
Purchase, lease or rent service
Rent service
Rent service
Lowest overall cost/user.
Maximise Operator Margins and Revenue
Feb./March 2008

37. Differentiating Go-to-Market Models
BT IP Telephony Sales Specialist Training
Differentiating Go-to-Market Models
Minimal engagement opportunities
Equipment Sales Margins
Discrete Unit Sales
CPE Resale
In-House Model
Maximize Customer Engagement
Increased Service
Annuity Revenue
Managed Services
Outsourcing Model
Maximize Customer Engagement
Maximized Service
Annuity Revenue
Hosted Services
Outsourcing Model
Supplier
Trusted Business Partner
Feb./March 2008

38. Why

39. Back-up Platform and Architecture Overview

40. Flexible Hardware Options
800+ servers
aTCA
Langley HT
GENBAND Platforms
Langley HT and aTCA available as options for customers desiring a full turnkey solution
Hardware Freedom
Enables customers to deploy A2 software on their own server model from a choice of over 800 certified redhat servers
Expanded Scalability
Flexibility to optimize solution cost from Hundreds to Millions of lines
Flexible HW Options 40

41. Multiple Network Configurations
All configurations supported in a single release
Flexible HW Options
Flexible HW Options
IMS Core
CS20 SIP endpoints
Non-SIP Devices
IMS Clients
NGN SIP Application Server
IMS Application Server
Embedded C20 SIP Engine
Providing customers with great flexibility in network evolution
ANIMATED CHART

42. Standalone Network Architecture
GENBAND Corporate Presentation
Standalone Network Architecture
ENUM
LNP
EMS
Policy
Signalling
& Control
Flexible HW Options
IMG GW
Interconnect
Peer IP
Networks
Carrier IP Network
IP Interconnect
Access
Mobile, WiFi, WiMax, LTE
EMTA
IAD
Hosted Enterprise
Enterprise
IP PBX
Cable
VoBB
© 2004 GENBAND

43. GENBAND Corporate Presentation
Network Architecture
ENUM
EMS
Policy
LNP
Signalling
& Control
Interconnect
TDM
Networks
Peer IP
Networks
Carrier IP Network
IP Interconnect
TDM Interconnect
Access
Mobile, WiFi, WiMax, LTE or
LCM
EMTA
IAD
Hosted Enterprise
Enterprise
IP PBX
Cable
VoBB
Class 5
© 2004 GENBAND