1. Team Dynamo Al-Hassan Hleileh | Elika Mahdavi | Hung Le | Meghbartma Gautam Mentors: Ethan Kurzweil | Alan Chiu TRAVEL “NUDGE” [10] surveys [17] in person interviews

2. What remains of Ebtism/Go-Near-East ? Interactions Post Views 2,346 Post Feedback 18

3. What we do NUDGE inspires you to travel by drawing on your own travel history and that of your friends and family as inspiration for your next journey. Nudging you through future milestones.

4. … so this is our new CANVAS Social Networks Travel websites Customer Acquisition Customer Retention Product Development User data Human Capital EnrichmentTrusted relationships Travel Websites Word of Mouth Social Media Human Capital Product Development Advertising costs Maintaining relationships Leads Advertising Alumni Associations Travel agents Business Schools Hotels Sourcing deals A/B testing Community/Group Travel? Events (Parties!) Brand awareness/ identification Pilots Cross pollination Percentage of booking costs Refunds Leads Online travelers Successful partnerships Relationship with key partners Direct referral links Relationship with partners

5. … for our end users Social Networks Travel websites Customer Acquisition Customer Retention Product Development User data Human Capital EnrichmentTrusted relationships Travel Websites Word of Mouth Social Media Human Capital Product Development Advertising costs Maintaining relationships Leads Advertising Alumni Associations Travel agents Business Schools Hotels Sourcing deals A/B testing Community/Group Travel? Events (Parties!) Brand awareness/ identification Pilots Cross pollination Percentage of booking costs Refunds Leads Online travelers Successful partnerships Relationship with key partners Direct referral links Relationship with partners

6. … for travel websites Social Networks Travel websites Customer Acquisition Customer Retention Product Development User data Human Capital EnrichmentTrusted relationships Travel Websites Word of Mouth Social Media Human Capital Product Development Advertising costs Maintaining relationships Leads Advertising Alumni Associations Travel agents Business Schools Hotels Sourcing deals A/B testing Community/Group Travel? Events (Parties!) Brand awareness/ identification Pilots Cross pollination Percentage of booking costs Refunds Leads Online travelers Successful partnerships Relationship with key partners Direct referral links Relationship with partners

7. What customers want  Friend’s & family recommendation (LAST WEEK)  Inspiration and reminder to travel  Places your friends have been to  Inspiration through photos and imagery aggregated from your friends and your own travel experiences  Travel reminders (NUDGES) What we deliver

8. Inspiration Initiation Idea ExploreBooking Travel Actions Sharing Competitive Landscape Planning  Relatively no competition  Lack of activity  Potential to capture! Online travel market across customers purchase cycle are virtually hypercompetitive and saturated Source: Team Analysis

9. SOM = $267M SAM = $373M TAM = $900M ANNUAL MARKET SIZE =Penetration US Online Leisure Travelers × Nudges a day x 365 ×CTR×CPC× 0.5/day1%$768 mil Full market penetration 100% Gen X + Gen Y only 47% Gen X only 31% Assumption Market Size Source: USTravel.org

11. Your travel histories in a chronological flow  Location  Friends  Event  Location  Friends  Event Happiness level

12. “Nudge” of personal events based on your travel history

13. “Nudge” of possible new trips based on your personal travel history and similar users

15.  People are subconsciously inspired to travel from past memorable trips photos  Frequency of nudges and communication forms to make people comfortable with “nudges” Hypothesis next week

16. Q&A ?