2.  Propaganda refers to a type of message aimed at influencing opinions and/or the behavior of people. Propaganda may provide only partial information or be deliberately misleading.

3.  Enthusiastic or energetic statement presented as fact, although its not necessarily true.

4.  Appeals to desire to follow the crowd  Example – Polls show that more than 80% of voters support me!

5.  Use only those facts that support your argument.  Example – My opponent voted against Social Security. (But did no mention that she voted against it because the proposed increase was to small.)

6.  Use words and phrases that sound appealing and that everyone agrees with.  Example – I stand for freedom and the American way.

7.  The "lesser of two evils" technique tries to convince us of an idea or proposal by presenting it as the least offensive option.

8.  Attach negative labels to your opponent.  Example – He’s soft on crime.

9.  This is an attempt to simplify a complex situation by presenting one specific group or person as the enemy.

10.  Tell voters you are just like them – an ordinary person with similar needs and ideas.  Example – I’ve lived in this city all my life. My children go to the same schools as your children.-

11.  Simplification is extremely similar to pinpointing the enemy, in that it often reduces a complex situation to a clear-cut choice involving good and evil.

12.  Testimonials are quotations or endorsements, in or out of context, which attempt to connect a famous or respectable person with a product or item.

13.  Connect yourself to a respected person, group, or symbol  Example – In the words of Abraham Lincoln

14. 1. https://www.youtube.com/watch?v=hLj6yY4P_Rg https://www.youtube.com/watch?v=hLj6yY4P_Rg 2. http://www.youtube.com/watch?v=XoBFL6iwid4 First 30 seconds http://www.youtube.com/watch?v=XoBFL6iwid4 First 30 seconds 3. https://www.youtube.com/watch?v=MDUQW8LUMs8 https://www.youtube.com/watch?v=MDUQW8LUMs8 4. https://www.youtube.com/watch?v=8eNnnS3Sn6I https://www.youtube.com/watch?v=8eNnnS3Sn6I 5. https://www.youtube.com/watch?v=HQdTgkY321s https://www.youtube.com/watch?v=HQdTgkY321s 6. https://www.youtube.com/watch?v=3k1QUGtvAmc https://www.youtube.com/watch?v=3k1QUGtvAmc 7. https://www.youtube.com/watch?v=EU-IBF8nwSY https://www.youtube.com/watch?v=EU-IBF8nwSY 8. https://www.youtube.com/watch?v=lkey22t4NFo https://www.youtube.com/watch?v=lkey22t4NFo 9. https://www.youtube.com/watch?v=9Id_r6pNsus https://www.youtube.com/watch?v=9Id_r6pNsus 10. https://www.youtube.com/watch?v=EC9j6Wfdq3o https://www.youtube.com/watch?v=EC9j6Wfdq3o

15.  You get 10 minutes with your group to create a fictional campaign commercial using one of the tactics we talked about.  Write on an index card which tactic you are going to use and the class will have to try and guess.

16. , Bascom,Ethan T, Miracle,Jacob C Vanover,Kaleb M, Duff,Sydney C, Morrison,Michael J Shanks,Brent L, Arnett,Gavin B, Baxter,Leigha D Henry,Jacob D, Ball,Logan N, DeLaVergne,Noah J Ginter,Afton G, Becraft,Madison P Norman,Cathryn R Ray,Tyler D, Baird,Sarah E, Dougherty,Kimberly P Torchia,Hanna M, Ramirez,Marelyn Clare,Ashley T, Reddix,Cameron E, Cole,Charles E McCarty,Taylor W, Craycraft,Ragen E, Sexton,Jacob R