1. An area of significant change and identified as: Placeshaping in West Hampstead Area of Intensification in the London Plan Work completed and underway: Place Plan – Published March 2012 Growth Area in LDF Neighbourhood Plan – Forum and Area approved May 2013

2. Need for Planning Guidance in West Hampstead Long-standing commitment Need to consider relationship with Neighbourhood Plan Build on adopted policy and Place Plan objectives London Plan – min. 800 homes and 100 jobs Core Strategy anticipates development to exceed target Future change needs to be coordinated and allow stakeholders to be involved Planning Guidance can: Provide guidance for open space, linkages and public realm Develop principles for opportunity sites Assess capacity and massing issues

3. Objectives Growth and uses 1.Growth to exceed London Plan targets and to be in the region of 1,000 homes and 7,000 sqm of business floorspace (along with some other uses) [CS6] NP objective 1 Policy 1 & 3 Street environment 3.Improved street environment and interchange around transport facilities, including improved crossing and wider pavements [CS6] by ensuring that developments are set back adequately [Place Plan] NP Objectives 3 Derived from previous consultations and the emerging Neighbourhood Plan 2.A mix of uses, including substantial new housing, town centre, employment and community uses, and open space [CS6] NP objectives 1,4, 5,9,10,11,15 4.Upgrade routes and community safety along Blackburn Road to the O2 Centre, Billy Fury Way, Black Path and Potteries footpaths [Place Plan] NP Policy 8

4. Objectives (cont.) 5.Investigate long term opportunities for improving the movement routes around the area including north to south across the railways [Place Plan] NP Policy 8 Public open space 7.On-site public open space [CS15] and improve existing parks and open spaces and identify potential new sites [Place Plan] NP objective 6 Design 9.Sustainable and safe design of the highest quality that respects the character and heritage value of West Hampstead [CS6] NP Objective 2 Policy 2 6.Improved bicycle movement and routes [CS6] and deliver improvements to cycle safety, ease of movement and cycle parking [Place Plan] NP Policy 8 8.Address the missing green habitat link along the railway lands and enhance biodiversity [CS15 and Place Plan] NP Policy 15

5. Information gathering Stakeholder and landowner meetings held to date Transport for London Network Rail Loftus Family Property (Asher House) Land Securities (O2 Centre Car Park) Pears Group (152 West End Lane) LB Camden Property Services (156 West End Lane) WHAT Ward Councillors

6. Initial urban design principles Draft urban design principles

7. Public engagement on options Autumn 2013 Next steps