1. Types of Presentations
Persuasive in nature
Seek agreement with a position on an issue
Seek approval for an action proposal
Presentations within an organization:
Briefings or status reports
Budget or project proposals
Presentations outside an organization:
Typically for selling to groups of clients or customers
Chapter 10 - The Business Presentation

2. Five Propositions About Presentations
Made before small audiences of decision makers
Prepared and delivered from an outline
Complement some type of written communication
Employ some type of visual aid
Have a question-and-answer session
Chapter 10 - The Business Presentation

3. Chapter 10 - The Business Presentation
Types of Delivery
The manuscript delivery
Read word for word from manuscript or TelePrompter
Occasions when manuscript delivery is appropriate:
When presenting testimony at a hearing
Delivering a major policy statement before a large public audience
Taping a message for broadcast
Expensive, no eye contact, inflexible
Chapter 10 - The Business Presentation

4. Chapter 10 - The Business Presentation
Types of Delivery
The memorized presentation
Presenter memorizes, then recites presentation
Places considerable pressure on presenter to remember lines
Time consuming
Presentations tend to sound memorized
Inflexible; presenter may find it difficult to respond to the audience
Chapter 10 - The Business Presentation

5. Chapter 10 - The Business Presentation
Types of Delivery
The impromptu presentation
Unprepared, spontaneous, off-the-cuff
Relatively disorganized, imprecise and repetitive
Justified only by necessity
Asked unexpectedly to give a briefing or status report
Asked to address an issue you had not planned to address
Asked an unexpected question on an employment interview
Minimize these situations by anticipating them
Chapter 10 - The Business Presentation

6. Chapter 10 - The Business Presentation
Types of Delivery
Extemporaneous speaking
PROS
Carefully prepared; delivered from notes
Goal is to be conversational; eye contact
Provides flexibility; can adapt and modify material
CONS
Can be stressful
Sacrifices a degree of precision and conciseness
May be too flexible
Chapter 10 - The Business Presentation

7. Chapter 10 - The Business Presentation
The Seven-Step Process of Preparing and Delivering Extemporaneous Presentations
Plan and organize the presentation
Introduction
Attention – secure the attention of the audience
Startling statement or statistic
Anecdote or story
Humor
Thesis or purpose
Direct plan – stated in the introduction
Indirect plan – not stated in the introduction
Preview – prepares listeners to consider the main points to be covered in the presentation
Chapter 10 - The Business Presentation

8. Chapter 10 - The Business Presentation
The Seven-Step Process of Preparing and Delivering Extemporaneous Presentations
Plan and organize the presentation
Body
Plan to cover no more than three main points
Informative – topical, chronological, cause-to effect, effect-to-cause, or spatial organization are most common
Oral – follow a specific report format
Persuasive – problem-solution plan works well
Conclusion
Review and restate the main points of your presentation
End with another attention-getter, if appropriate
Chapter 10 - The Business Presentation

9. Chapter 10 - The Business Presentation
The Seven-Step Process of Preparing and Delivering Extemporaneous Presentations
Compose the content of your presentation word for word
Use short sentences; avoid complex sentences
Do not use technical expressions or acronyms unfamiliar to your audience
Use summarization, restatement, enumeration, and transitions to help the audience
Round off numbers and statistics (use handouts for complex quantitative data)
Chapter 10 - The Business Presentation

10. Chapter 10 - The Business Presentation
The Seven-Step Process of Preparing and Delivering Extemporaneous Presentations
Construct your presentation outline
Serves as an aid to effective delivery
May be full sentence, key phrase, or key word
Prepare materials in a form suitable for delivery
Type on paper or index cards
Use a large font
Double-space between lines
Number index cards, if used
Write reminders about effective oral delivery or important instructions for the presentation
Chapter 10 - The Business Presentation

11. Chapter 10 - The Business Presentation
The Seven-Step Process of Preparing and Delivering Extemporaneous Presentations
Memorize the beginning and the end of the presentation
Begin your presentation without looking at notes
Look directly at audience, pause, begin to speak
First impression is one of confidence and command over the content of the presentation
End your presentation by looking at notes, pause and speak directly to audience
Chapter 10 - The Business Presentation

12. Chapter 10 - The Business Presentation
The Seven-Step Process of Preparing and Delivering Extemporaneous Presentations
Practice your presentation
Practice will always improve performance
Practice from the beginning to the end
Practice the use of your visual aids
Time your presentation
Use audio-visual feedback while practicing
Tape recorder or video camera
Listen to vocal delivery; observe body language
Ask for feedback from colleagues and superiors
Chapter 10 - The Business Presentation

13. Chapter 10 - The Business Presentation
The Seven-Step Process of Preparing and Delivering Extemporaneous Presentations
Deliver your presentation
Vocal delivery
Vocal expressiveness
Vocal emphasis
Appropriate rate and volume
Articulation and pronunciation
Body language
Eye contact
Body movement
Chapter 10 - The Business Presentation

14. Chapter 10 - The Business Presentation
The Seven-Step Process of Preparing and Delivering Extemporaneous Presentations
Deliver your presentation
Visual aids
Do not display until you are ready to refer to visual aid
Allow sufficient time for audience to look at visual before removing or replacing
Talk to your audience, not the visual aid
Translation
Meet with interpreter prior to presentation
Review all technical terms with interpreter
Have interpreter translate in brief bursts, not long statements
Use visual aids to enhance audience comprehension
Chapter 10 - The Business Presentation

15. Chapter 10 - The Business Presentation
The Seven-Step Process of Preparing and Delivering Extemporaneous Presentations
Evaluate your presentation
Evaluate your performance after a presentation
Ask yourself:
What did you do well?
What aspects of presentation, content or delivery were ineffective?
What feedback have you received from the audience?
Negative
Positive
Chapter 10 - The Business Presentation