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Christina Rawlins Project Director SLA Conference June 15, 2011 Mad Men and Women of Advertising Research.

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Presentation on theme: "Christina Rawlins Project Director SLA Conference June 15, 2011 Mad Men and Women of Advertising Research."— Presentation transcript:

1 Christina Rawlins Project Director SLA Conference June 15, 2011 Mad Men and Women of Advertising Research

2 3 Favorite Resources for Brand Marketing and Advertising Research

3 Features: Consumer Packaged Goods Product Successes Shopper Behavior Retail Strategies symphonyiri.com

4 Insights: Publications and Reports

5 New Product Pacesetters

6 State of the Snack Industry

7 www.mediapost.com Features: Over 50 media, marketing and advertising publications, blogs and e-newsletters. Keep up to date on 3 key areas: Online, Media and Marketing or try niche areas like online video. Mediapost also publishes research reports and hosts conferences and award shows including the appy awards.

8 Marketing Daily, Accounts on the Move

9 Out to Launch: Brands getting frisky Captain Morgan Rum AARP – Betty White

10 VidBlog

11 RSS Feeds

12 Features: Global Brands Brand Design Case Studies Opinion Pieces Searchable by industry, segment and brand popsop.com

13 Case Studies

14 Weekly Review

15 Advanced Searching

16 3 Favorite Resources for Brand Marketing and Advertising Research symphony iri.com www.mediapost.com pospsop.com

17 Christina Rawlins Project Director christina.rawlins@interpublic.com


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