3 Consumer, Product and Market Intelligence Who is Mintel?Consumer, Product and Market IntelligenceMintel is a leading global supplier of consumer, product and market intelligence. For over 40 years, Mintel has provided insight into key worldwide trends, offering exclusive data and analysis that directly impacts client success.LondonChicagoTokyoFinancial ServicesCPGRetailLeisureTravelTechnologyNew YorkShanghaiKuala LumpurMumbaiSingaporeSydney
4 EXPLORE FOR MANY, A MINTEL REPORT IS THE STARTING POINT WHEN EXPLORING ACATEGORY OR WHEN TRYINGTO FIND OUT WHAT'S HAPPENING QUICKLY.
5 MORE THAN 70,000 PEOPLE IN 5,000COMPANIES AND INSTITUTIONSWORLDWIDE USE MINTELTHESE INCLUDE…
6 4 OUT OF 5 OF THE WORLD’S LARGEST CPG COMPANIES USE MINTEL TO IMPROVE THE SUCCESS OF THEIRPRODUCT INNOVATION, MARKETINGCOMMUNICATIONS AND STRATEGY.
7 17 OUT OF 20 OF THE MOST EFFECTIVE ADVERTISING AGENCY NETWORKS IN THE WORLD USE MINTELREPORTS FOR NEW BUSINESS, PLANNINGAND CLIENT SERVICING.
9 7 OUT OF 10 OF THE WORLD’S LARGEST BANKS USE MINTEL REPORTS FOR PRODUCTDEVELOPMENT, MARKET ANALYSISAND STRATEGY.
10 4 OUT OF 5 OF THE WORLD’S MOST SUCCESSFUL RETAILERS USE MINTEL TO DEVELOP THEIROWN BRAND OFFERINGS, UNDERSTANDTHEIR COMPETITORS’ SHOPPERS ANDMANAGE THEIR SUPPLIERS.
11 Academic…We work with the majority of Universities in the US, leading academic institutions in the UK and an increasing number of international educational establishments.Academic programs where Mintel is used includes:AdvertisingArt and DesignBusiness to BusinessDrinkEntrepreneurshipFinanceFood serviceFoodHealth and BeautyLeisure and HospitalityTechnologyTravel
12 Session ObjectiveTo ensure students and faculty can easily find information on consumer behaviors behind 14 b2c categories including market sizing and brand shares.Learn…Profile set upNavigation of the Mintel homepageWalk through the sections / chapters of the reportKey word searchesExport basket, saving searches
13 Why Mintel Reports?Becoming the industry expert by knowing the market, the consumer and everything in between.Learn about consumers attitudes and behaviors towards a specific industryBuying frozen dinners to attending music festivalsTrack absolute sales for industry over timeBackdated sales history of 5 yearsForecasted sales for next 5 yearsCompare brand shares for leading companiesMonitor retail outlets performancesTrack social media for specific industryLook at how leading brands use social media to reach consumersCompare total number of online mentions for leading brandsLook at marketing and advertising campaignsAnalyze new product launches for product innovation and competitive insight
14 To Recap Mintel Oxygen Reports YOUR SUB NEW NEWUS Leisure & Entertainment Series US Transportation Series US Multicultural Series US Financial Services SeriesGLOBALGlobal Coverage Mintel Market Sizing Mintel Global New Products Mintel InspireMintel Reports: ChinaMintel Reports: BrazilUPDATENew Oxygen Reports Beta Site