1. Mintel Oxygen Reports University of Rochester
Sarah Blaney, Mintel Education |
Monday, October 28

3. Consumer, Product and Market Intelligence
Who is Mintel?
Consumer, Product and Market Intelligence
Mintel is a leading global supplier of consumer, product and market intelligence. For over 40 years, Mintel has provided insight into key worldwide trends, offering exclusive data and analysis that directly impacts client success.
London
Chicago
Tokyo
Financial Services
CPG
Retail
Leisure
Travel
Technology
New York
Shanghai
Kuala Lumpur
Mumbai
Singapore
Sydney

4. EXPLORE FOR MANY, A MINTEL REPORT IS THE
STARTING POINT WHEN EXPLORING A
CATEGORY OR WHEN TRYING
TO FIND OUT WHAT'S HAPPENING QUICKLY.

5. MORE THAN 70,000 PEOPLE IN 5,000
COMPANIES AND INSTITUTIONS
WORLDWIDE USE MINTEL
THESE INCLUDE…

6. 4 OUT OF 5 OF THE WORLD’S LARGEST CPG COMPANIES USE
MINTEL TO IMPROVE THE SUCCESS OF THEIR
PRODUCT INNOVATION, MARKETING
COMMUNICATIONS AND STRATEGY.

7. 17 OUT OF 20 OF THE MOST EFFECTIVE ADVERTISING AGENCY
NETWORKS IN THE WORLD USE MINTEL
REPORTS FOR NEW BUSINESS, PLANNING
AND CLIENT SERVICING.

8. ALL OF THE TOP
25 GLOBAL BEAUTY
BRANDS USE MINTEL

9. 7 OUT OF 10 OF THE WORLD’S LARGEST BANKS USE
MINTEL REPORTS FOR PRODUCT
DEVELOPMENT, MARKET ANALYSIS
AND STRATEGY.

10. 4 OUT OF 5 OF THE WORLD’S MOST SUCCESSFUL
RETAILERS USE MINTEL TO DEVELOP THEIR
OWN BRAND OFFERINGS, UNDERSTAND
THEIR COMPETITORS’ SHOPPERS AND
MANAGE THEIR SUPPLIERS.

11. Academic…
We work with the majority of Universities in the US, leading academic institutions in the UK and an increasing number of international educational establishments.
Academic programs where Mintel is used includes:
Advertising
Art and Design
Business to Business
Drink
Entrepreneurship
Finance
Food service
Food
Health and Beauty
Leisure and Hospitality
Technology
Travel

12. Session Objective
To ensure students and faculty can easily find information on consumer behaviors behind 14 b2c categories including market sizing and brand shares.
Learn…
Profile set up
Navigation of the Mintel homepage
Walk through the sections / chapters of the report
Key word searches
Export basket, saving searches

13. Why Mintel Reports?
Becoming the industry expert by knowing the market, the consumer and everything in between.
Learn about consumers attitudes and behaviors towards a specific industry
Buying frozen dinners to attending music festivals
Track absolute sales for industry over time
Backdated sales history of 5 years
Forecasted sales for next 5 years
Compare brand shares for leading companies
Monitor retail outlets performances
Track social media for specific industry
Look at how leading brands use social media to reach consumers
Compare total number of online mentions for leading brands
Look at marketing and advertising campaigns
Analyze new product launches for product innovation and competitive insight

14. To Recap Mintel Oxygen Reports YOUR SUB NEW
NEW
US Leisure & Entertainment Series US Transportation Series US Multicultural Series US Financial Services Series
GLOBAL
Global Coverage Mintel Market Sizing Mintel Global New Products Mintel Inspire
Mintel Reports: China
Mintel Reports: Brazil
UPDATE
New Oxygen Reports Beta Site