1. Cross Culture Presentation

2. Brief History of Citibank is a major international bank founded in 1812 Headquarters – New York Industry Finance Financial Services Targeted Markets North America: Latin America Europe, Middle East and Africa

3. Who did we interview? Poomipat Sumawong Vice President of CRS Country Head, Citi Bank of Thailand Graduated From America – Bachelor and Master Degree

4. Our Intention? What is their organization cultures DOCSA How Citi Bank has become the most successful multi-national financial service company in the world Understanding Citi Bank Cultures Management Training Special Programs How do they apply to the company? What do they do? How do they Solve it? What Conflict do they Have?

5. Culture Organization Drivers Relationships Identity Communication Control Orientation American Base Company Citi bank is a very dynamic company Objective: to get things done The driving is technology which keeps you working 24hours a day Top down management

6. Management CitiBank Of Thailand Thai Citi work exactly the same as American Citi People need to adapt to the environment of the company All the subsidiaries are driven by the Head Office in US No Cultural Difference Job Rotation for the VP

7. Negotiation Customer Need to be Satisfy Customers come firstPragmatic Communication skill is important The person must know what is appropriateUnderstanding the Culture Differences Find the right person for the Job Have something in Commone.g the Japanese

8. Summaries of our Result Citibank’s culture reflects well of how the American people are – They are universalism and strongly individualism, (DOCSA) 1. Professional-Identity 2.Personal-Relationship 3.Tight-Control 4.Pragmatic-Conduct

9. Conclusion The VP said that there is no Culture Differences Is that true? Is it because most workers are from Asia, which tend to have similar cultural backgrounds? Is it because the VP does not concern about cultural difference? Is US Citi Bank will always be US Citi Bank anywhere in the world?