1. PANHA CHIET UNIVERSITY Bachelor Programs – Year 4 Intercultural Communication in The Global Workplace Fifth Edition Iris Varner & Linda Beamer PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014 Facilitator: Mr. UON SOKCHEA, MA, MBA & PhD Can. Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com

2. Corporate Culture and Intercultural Communication Companies develop their own unique corporate culture. Corporate Culture is embedded in the national culture PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014 Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com

3. What is Intercultural Communication? Intercultural communication refers to the effective communication between people/ workers/ clients of different cultural background. It also includes managing thought patterns and non verbal communication. PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014 Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com

4. The cultural Environments of Businesspeople – General culture – General business culture – Industry culture – Corporate culture – Individual culture PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014 Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com

5. Stages in internationalization Typically, the internationalization starts with an import-export stage, followed by the multinational firm and then the global firm. Each stage has its own organizational and communication environment. Multinational Firm – The market car BMW Global Firm – Coca-Cola and Microsoft PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014 Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com

6. The Import-Export Stage Reasons for Export – The firm may want to export new markets Communication in the Import-export Environment – A beginning export firm will hire translators – The level of adaptation also depend on the product. – A company must adapt its marketing and be aware of consumers’ needs & wants in foreign condition. PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014 Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com

7. Export Structure President Legal Staff finance Planning Human Resource Engineering Production Marketing R & D Sale Exporting PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014 Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com

8. The Multinational Corporation The National subsidiary – Subsidiary: A company which is owned by a larger company. E.g.: Coca-Cola Company, … – The structure of a national subsidiary organization – Communication in a national subsidiary organization PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014 Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com

9. National Subsidiary Structure President Legal Staff finance Planning Human Resource Engineering Production Marketing R & D Japan Germany United State Mexico National subsidiaries PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014 Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com

10. As international operation expend and as the need for effective international communication grows. The structure of an international division: An organization with a domestic and an international division look very efficient. The International Division PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014 Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com

11. International Division Structure President Legal Staff finance Planning Human Resource Engineering Production Marketing R & D Domestic Division International Division PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014 Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com

12. Communication in an international division organization Who communicate with whom? Language and staffing issues Practical communication option Attitudes in different cultures toward sending employees to other countries Valuing intercultural communication competence The International Division (Cont.) PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014 Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com

13. Global Firm Global firms typically use one of three basic structures: A worldwide functional format, a worldwide geographic/regional format, or a worldwide product format. PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014 Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com

14. Global functional Structure President Legal Staff finance Planning Human Resource Engineering Production Marketing R & D PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014 Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com

15. National Subsidiary Structure President Legal Staff finance Planning Human Resource Engineering Production Marketing R & D North American Latin American Africa Asia/ Australia Global Geographic/Regional Structure Global Geographic/Regional Structure Europe PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014 Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com

16. President Legal Staff finance Planning Human Resource Engineering Production Marketing R & D Product A Product B Product C Product D Global Product Structure Global Product Structure PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014 Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com

17. Implications of Cultural Aspects of Business structures for Communication in an International Firm Communication in organization based on credentials – Credentials : the abilities and experience which make someone suitable for a particular job or activity, or proof of someone's abilities and experience – More and more workers want to have portable credentials. PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014 Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com

18. Communication in organization based on context – Context: The situation within which something exists or happens, and that can help explain it – The organization based on context is best exemplified in Japan. Communication in an organization based on family orientation – Business in the Middle East is based on the concept of family. Communication in an organization based on political principles – Organizational principles in formerly communist countries are different altogether PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014 Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com

19. PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014 Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: uon.sokchea14@gmail.com / sokchea_headoffice@yahoo.com