1. OLA- SOCIAL MEDIA PLAN

2. Broad Objectives To Start Promoting OLA’s different products To Initiate Engagement with end users. To Promote the proposed workshop in August To increase visibility of OLA

3. Plan for promoting OLA Products Posts promoting products like MBTI, Strengthfinder etc. Posts highlighting the benefits of these products. Downloadable White Paper on Products promoted through Adverts ( *) Case Studies or User Experiences in the form of Blog to be shared in all mediums(*)

4. Plan for increasing Engagements Posts with Questions Caption Contest Sharing User Experiences Photo Contests Polls Yes or No Posts Because Posts

5. Plan to Promote OLA Information about Previous Workshops/ trainings (*) To Share photos of Workshop(*) Interview with Mr. Suresh in a form of Blog Customer Experiences(*) Testimonials from Clients(*) Videos of Workshops(*) Adverts to redirect Traffic to Website

6. Plan to Promote OLA Workshop Stage 1 : Familiarizing on the concept- Why Strengthsfinder Stage 2: More info on actual Workshop- What happens etc Step 3 : The impact of Strengthsfinder Step 4: Case Studies and user experience of People who have done this program Using Google AdWords and FB adverts to promote the program

7. DurationPlanFBBlogsAdvertsGoogle Adwords June 6 to June 15 Posts promoting OLA through Engagement Contests, Polls, User experiences Nil June 16 th to June 30 Information on Various Products Contests, Polls, User experiences One Blog on MBTI to be uploaded Nil July 1 to 15Promotion of Strengths finder As Per plan to Promote OLA Workshop Interview with Mr Suresh White Paper on Strengthsfind er NIL July 15 to 30Focus on Workshop Posts on the need and benefits of Workshop Success Stories shared as Blog FB Advert to push Event Google AdWords to push registration Aug 1 Review and Plan for Further Objectives and Plan of Action

8. Things we need ( *) from OLA A Website with Product information and Data Capturing mechanism to focus of CTA ( Call to Action) A White Paper on the Product which illustrates why somebody should Subscribe to this service. Case Studies and User Experiences to be shared. Photos and Videos of Workshops conducted. Detailed Products information encompassing the Features, Advantages and Benefits.