1.  The aim of this unit is to provide learners with the understanding, knowledge and skills required to manage the production of a media product from the initial idea through to completion.

2.  On completion of this unit a learner should:  1 Be able to originate, develop and research an idea for a media product  2 Be able to pitch a proposal for a media product  3 Be able to manage a production process to create a media product.

4.  Evidence for achievement of learning outcome 1 will be provided in documentation such as brainstorms, research data, proposals and treatments, meeting notes, emails, sketches, drafts, thumbnails, mood-boards etc, depending on the nature of the production project envisaged. In the case of a group project all material presented as evidence must be the individual learner’s own work. Group produced and photocopied material will not be acceptable.

5.  All (Pass): Will identify one piece of work to complete. Set individual target and complete ½ of the piece of work.  Most (Merit): Will identify one piece of work that needs completing. Set individual target and complete that one piece.  Some (Distinction) Will identify two pieces of work that need completing. Set individual target and complete one piece of work and making a start on one other.

6. Unit outline  Your task is to come up with an idea for an individual media product/service  You will conduct a large amount of research into similar existing products/services and create a research pack  You will pitch your idea via presentation  You will create your product You will be marked on your ability to:  Work independently  Work to near professional expectations  Manage own project efficiently  Use of imagination

8.  Clothing brand  Dance company  Drama company  Photography company  Music producer  Charity organisation  Engineering service  New TV series

9. Your task:  Think about various ideas – put ideas into a mind map.  For each idea think about how feasible it is to create this project  Once you have one solid idea, create another detailed mind map outlining concepts for the production, research etc…

10.  All (Pass): Will create a basic mind-map outlining the basic concepts of several ideas for individual project.  Most (Merit): Will create a mind-map outlining most aspects of their individual project ideas with some specific examples of production  Some (Distinction): Will create a mind-map outlining in detail ideas and concepts with precise examples of production ideas.

11. You will meet this deadline OK!!!

12.  All (Pass): Will create a basic mind-map & mood board outlining the basic concepts of several ideas for individual project.  Most (Merit): Will create a mind-map & mood board outlining most aspects of their individual project ideas with some specific examples of production  Some (Distinction): Will create a mind-map & mood board outlining in detail ideas and concepts with precise examples of production ideas.

13. Bora t like! POOR ATTEMPT!

14. Moodboard is a type of poster design that may consist of images, text, and samples of objects in a composition of the choice of the mood board creator. Designers and others use mood boards to develop their design concepts and to communicate to other members of the design team.  Architecture  Advertising  Branding  Interior Design  Graphic Design  Fashion Design  Interface design  Game design  Website design  Marketing communication (commercials)  Movie  Storyboard  Painting  Fashion  Music  Photography

15.  Mood boards can also be used to visually explain a certain style of writing, or an imaginary setting for a storyline. Creating mood boards in a digital form may be easier and quicker, but physical objects often tend to have a higher impact on people because of the more complete palette of sensations physical mood boards offer, in contrast with the black & white or colour-prints of a digital mood board.

16.  All (Pass): Will research three similar products/services outlining the majority of research points  Most (Merit): Will research four similar products/services outlining the majority of research points  Some (Distinction): Will Will research five similar products/services outlining all of research points

17. Research points to consider:  Where they are located  Target audience  Variety of products/services  Packages they offer  Where they advertise (specific publications, internet, catwalks, facebook etc…)  Seasonal products/services  Prices  Unique selling points  Promotional offers

18. As you know you will be mainly marked on your ability to work:  Independently  To professional standards  Creativity and flair I I smell an assessment coming on…

19. Task: Independently work through the worksheet outlining your ideas and intentions. This is the first form of assessment for this unit so make sure it is detailed. You have 30 minutes to complete. Go on…amaze me…

20.  What – What Is your product/service. Think about explaining in detail.  Who – Who will your product be aimed at (age, gender, ethnicity, sexual orientation etc...). Explain how you will meet their needs.  Where – Where will you carry out research, create your product, where might your product/service be sold?  When – When do you plan to create your final product? Over what period of time.  Advertising: How/where will you promote your product. Provide specific examples.  Ideas – How will you demonstrate your ideas? Will you design sketches, Photoshop illustrations, advert, short film etc…  Arrangements: Will you have a contingency plan? Call sheet? Production log?  Discuss health and safety and potential issues. When writing a proposal you must consider the following (please write/explain in detail):