1. E-Commerce Unit 06 A/601/7313 LEVEL 3
LO5 - Be able to design and review e-commerce strategies

2. LO4 - Assessment Criteria
Learning Outcome (LO)
The learner will:
Pass
The assessment criteria are the pass requirements for this unit.
The learner can:
Merit
For merit the evidence must show that, in addition to the pass criteria, the learner is able to:
Distinction
For distinction the evidence must show that, in addition to the pass and merit criteria, the learner is able to: 1
Know the technologies required for an e-commerce system P1
Describe the technologies required for e-commerce 2
Understand the impact of e-commerce on organisations P2
Explain the impact of introducing an e-commerce system to an organisation
M1 - Describe how organisations promote their business using e-commerce 3
Understand the effects of e-commerce on society P3
Explain the potential risks to an organisation of committing to an e-commerce system
M2 - Explain solutions for the potential risks of using e-commerce 4
Be able to plan e-commerce strategies P4
Review the regulations governing e-commerce P5
Examine the social implications of e-commerce on society
D1 - Compare the benefits and drawbacks of e-commerce to an
Organisation P6
Plan an e-commerce strategy
M3 - Provide annotated planning documentation for your e-commerce strategy
D2 - Evaluate your
e-commerce strategy

3. Assessment Criteria P6, M3 and D2
P6 - Be able to instigate an e-commerce strategy
Learners could be encouraged to create planning documentation and the relevant details that would be needed, for one of the webpages that they have researched. They could also do some research into the costs involved in creating an e-commerce system and the security measures that should be put in place.
M3 - Provide annotated planning documentation for your e-commerce strategy
Once the learners have carried out their research they could provide feedback to the group informing them of their findings and also reviewing the site plans and documentation created by others.
D2 - Evaluate your e-commerce strategy
One final group discussion would be to evaluate the group’s findings to ensure that the criteria identified would be suitable for a commercial strategy.

4. Assessment Criteria P6, M3, D2
The assessment criterion P6 should be evidenced by the learner planning an e-commerce strategy. The learner should include details on the client, target audience and purpose for the e-commerce strategy. They would need to create a brief site map to show the structure of the website and identify components and facilities that the website would have as well as hosting options, advertising and a realistic estimate of the costs involved.
The merit criterion M3 could be evidenced by the learner adding details to the outline strategy plan providing examples e.g. identifying which web host they would recommend. They should also provide a range of documentation such as layouts and descriptions for each of the webpages, image details, assets and any house style that would be used.
The distinction criterion D2 should be evidenced by the learner evaluating the e-commerce strategy plan that they have created. The evaluation needs to show that they have evaluated each section of their e-commerce strategy plan, justifying the decisions they made. The learner should also review the various items of documentation that they have created suggesting possible improvements to the site plan, storyboards etc. This could be evidenced as a report.

5. LO5 - Be able to instigate an e-commerce strategy
Task 1 – P6.1 - Using the Document Provided, produce an e-commerce strategy that takes into consideration all the proposal and costing needs of you client using the following sections:
1.1 Client
1.2 Purpose
1.3 Target Audience
1.4 Objectives
1.5 Mission
1.6 Keys to Success
1.7 Company Start-up Summary
1.8 Milestones

6. LO5 - Be able to instigate an e-commerce strategy
Task 2 – P6.2 - Using the Document Provided, produce an e-commerce strategy that takes into consideration the structure of your e-commerce proposal using the following sections:
2.1 Structure of website - site plan
2.2 Navigation design
2.3 Site map
2.4 Housestyle
2.5 Content
2.5 Storyboards – Page Plans
2.6 Image and Product Details
2.7 Components and facilities e.g. product information, ordering and payment services

7. LO5 - Be able to instigate an e-commerce strategy
Task 3 – M3.1 - Using the Document Provided, produce an e-commerce strategy that takes into consideration website hosting needs of you client using the following sections:
3.1 Website hosting e.g. choice of ISP
3.2 Reasons for ISP choice
3.3 Website Variables (Use of PHP, MySql, Flash etc.)
3.4 Services available e.g. PayPal, NoChex, credit or debit cards, securepay.

8. LO5 - Be able to instigate an e-commerce strategy
Task 4 – P6.4 - Using the Document Provided, produce an e-commerce strategy that takes into consideration the advertising needs of you client using the following sections:
4.1 SEO
4.2 SEM
4.3 Banner Ads
4.4 Marketing

9. LO5 - Be able to instigate an e-commerce strategy
Task 5 – P6.5 - Using the Document Provided, produce an e-commerce strategy that takes into consideration the setup, maintenance and costing needs of you client using the following sections:
5.1 Setup
5.2 Maintenance
5.3 Security
5.4 Advertising costs

10. LO5 - Be able to instigate an e-commerce strategy
Task 6 – P6.6 - Using the Document Provided, produce an e-commerce strategy that takes into consideration the content and formatting needs of you client using the following sections:
6.1 Assets
6.2 Image and Product details
6.3 Housestyle and Consistency
6.4 Business Plans

11. LO5 - Be able to instigate an e-commerce strategy - Evaluation
Now the documentation has been completed, time for your client to evaluate the proposal based on all the definable criteria.
Review your proposal based on:
Meeting the Purpose
Meeting the needs of the Target Audience
Meeting the Objectives
Suitability of hosting
Meeting the marketing needs
Meeting the security needs
Abiding by legal issues
Readability of documentation
Task 7 – D2.1 – Review your completed proposal in terms of meeting the strategic needs of the client.

12. LO4 - Be able to instigate an e-commerce strategy
Task 1 – P6.1 - Using the Document Provided, produce an e-commerce strategy that takes into consideration all the proposal and costing needs of you client using the following sections: Task 2 – P6.2 - Using the Document Provided, produce an e-commerce strategy that takes into consideration the structure of your e-commerce proposal using the following sections: Task 3 – M3.1 - Using the Document Provided, produce an e-commerce strategy that takes into consideration website hosting needs of you client using the following sections: Task 4 – P6.4 - Using the Document Provided, produce an e-commerce strategy that takes into consideration the advertising needs of you client using the following sections: Task 5 – P6.5 - Using the Document Provided, produce an e-commerce strategy that takes into consideration the setup, maintenance and costing needs of you client using the following sections: Task 6 – P6.6 - Using the Document Provided, produce an e-commerce strategy that takes into consideration the content and production needs of you client using the following sections: Task 7 – D2.1 – Review your completed proposal in terms of meeting the strategic needs of the client.
Assessment