1. Module 18 Information Processing Exploring in Modules, Module 18

2. The Phenomenon of Memory

3. Penny memories Exploring in Modules, Module 18

6. Information Processing Exploring in Modules, Module 18

7. Atkinson-Shiffrin’s Three Stage Processing Model of Memory Sensory – Short term (working memory RAM) – Long term

8. Encoding: Getting Information In Exploring in Modules, Module 18 Automatic Processing Effortful Processing

9. Exploring in Modules, Module 18 Automatic vs. Effortful Processing Rehearsal

10. Rehearsal Issues Exploring in Modules, Module 18 Next-in-line-effect – poorest memories of those just in-front of us. Spacing effect – best for retention is to spread rehearsal out. Serial position effect – Best memories for first and last items on a list.

11. Exploring in Modules, Module 18 Ebbinghaus’ Retention Curve

12. Exploring in Modules, Module 18 The Serial Position Effect

13. Encoding Strategies: Improving memory performance Exploring in Modules, Module 18 Encoding Meaning (semantic encoding) – meaning is remembered not so much the exact words Encoding Imagery: i.e. mnemonic devices and story telling Organizing Information for Encoding Chunking Hierarchies

14. Exploring in Modules, Module 18 Effects of Chunking on Memory

15. Exploring in Modules, Module 18 Example of Chunking--For Those Who Read Chinese

16. Exploring in Modules, Module 18 Organization Benefits Memory

17. Storage: Retaining Information Exploring in Modules, Module 18

18. Sensory Memory Iconic memory – fleeting photographic memory. Echoic memory – fleeting sound memory. “What’d you just say?” Exploring in Modules, Module 18

19. Momentary Photographic Memory

20. Short-Term Memory Without active processing it has limited life span (duration). 7 give or take 2 (capacity) Exploring in Modules, Module 18

21. Short-Term Memory Decay

22. Long-Term Memory Limitless Exploring in Modules, Module 18

23. Storing Memories in the Brain Exploring in Modules, Module 18 Synaptic Changes

24. Exploring in Modules, Module 18 Doubled Receptor Sites Long-term potentiation (LTP)

25. Stress Hormones and Memory Stress hormones – more glucose in blood stream results in more fuel for brain activity. Attach emotion to event. Exploring in Modules, Module 18

26. Memory Subsystems Amnesic patients still have nondeclarative memory means that memory is not a unified system.

27. Exploring in Modules, Module 18 The Hippocampus

28. Retrieval: Getting Information Out Exploring in Modules, Module 18

29. Retrieval Cues Exploring in Modules, Module 18 Context Effects – deja vus. Moods and Memories – mood congruent

30. Exploring in Modules, Module 18 Priming--Awakening Associations

31. Exploring in Modules, Module 18 The Effects of Context on Memory

32. Exploring in Modules, Module 18 Improving Memory