2. Statistics & overview of the social media landscape Benefits of a social recruitment market How to leverage social media to find candidates Tips for being a company brand ambassador on LinkedIn, Facebook & Twitter profiles Social media compliance Q & A

3. What do you believe the percentage is of job seekers & candidates that are using social media today? In the SHRM survey from April 2013, 77% of respondents currently say they use social networking for that purpose.

4. Online tools creating real-time, relevant and targeted two- way communication utilized by individuals & organizations: Facebook LinkedIn MySpace Twitter You Tube Digg Stumble Upon Blogs

5. Members Worldwide +2 new Members Per Second 100M+ Monthly Unique Visitors 225M+ North America: 80M+ Latin America and Caribbean: 20M+ Europe, Middle East and Africa: 50M+ Asia Pacific: 37M+ Monthly uniques source:Comscore

6. According to Jobvite Social Recruiting Survey: Over 90% of employers will use social recruiting in 2012 66% of companies now recruit via Facebook; over half use Twitter and almost all use LinkedIn 43% of respondents felt that the quality of applicants has improved thanks to social media 20% said it takes less time to hire when using social recruiting

7. 7 Passive >80% 225M+ Active <20% members Note: Active-passive figures come from 2011 third-party study conducted by Lou Adler and the Adler Group ©2013 LinkedIn Corporation. All Rights Reserved. 7

8. Over 80% of the candidate pool is passive Attracts a younger, tech savvy candidate pool to your organization Nurturing relationships, keeping employees engaged, creating a great work culture and showcasing your company brand is becoming increasingly more important Social Media allows you to do just that

9. Find hard-to-reach candidates Reach higher quality candidates Increase ROI Be the employer of choice Diversified talent pool

10. CareerBuilder & Monster vs. LinkedIn LinkedIn Recruiter Job Slots

11. Answer some of these questions to help you What are your organization’s overall corporate goals? What does our workforce plan look like in relation to those corporate goals? Where do we have talent gaps based on our workforce plan?

12. What kind of technology is attractive to the types of candidates we need? What level of resource commitment are we willing to make? How will we keep our content fresh? When do we start?

13. Establish a plan Check your brand image Intertwine social media pages Engage with potential candidates

14. Brand your profile Develop your network Position yourself as a leader Leverage LinkedIn as a part of your unified brand strategy

15. Flawless profile Humanize your profile Custom URL Headline – position yourself for the highest visibility for your specific candidate pool Summary – brief, spice up about your company What is it about your job that you love?

16. Flood profile with keywords including your headline Display samples of your work – presentations & videos List websites you own, example blog Do a book review, show nonprofit involvement Get recommendations / skill endorsements

17. Import your contacts Be open & available – accept contact requests Leave your email address Promote your URL – email signature, resume Update your status

18. Start a group Join groups & start discussions Follow companies & influencers Start an event such as a networking event Create survey to promote dialogue Attend a networking event Ask & answer questions

19. Based on two important elements of your employer brand: Talent Brand Engagement Talent Brand Index = __________________ Talent Brand Reach

20. Talent Brand Reach: Talent that is familiar with you as an employer Includes # views of employees profiles & # of connects with employees Talent Brand Engagement: Talent that is interested in you as an employer Researching your company & career pages Following your company Viewing jobs & applying

21. Supplement with Facebook & Twitter in addition to blogs, etc. Keep your online presence consistent same avatar, full company name, branding statement Make sure information is up-to-date

22. The Huntington National Bank Careers Group BBB Industries Group First Solar Company Page Cole Taylor Company Page Doeren Mayhew Company Page Hella Corp Company Page

23. Know your audience Decide on your branding strategy Set your privacy settings Fill out your profile completely Import contacts and grow your network Update your status Start a group or a page Join or start an event in your area Link out to your Facebook profile Feed your social networks

24. Share appropriate information Decide what audience you want to connect with Be mindful of what you share as it could impact people’s perception of you

25. Based not only on your target audience, but also your organization’s goals Showcase your company’s expertise Use your brand to shape perceptions online in a positive light and secure a good reputation Choose appropriate links & media in your newstream

26. Depending on your company’s goals, you may set certain restrictions or permissions for sections of your company’s profile If you are looking to become more visible in your industry – make your company profile public

27. Facebook is a great platform to paint a picture of who your organization is Reconnect with fellow alumni or past colleagues In contact information field, list any websites your company owns & links to other social media sites

28. Monthly, go through the process of importing from your email accounts Use Facebook Connect on your blog

29. Use a group to bring people together in your industry, become valuable contributor to your community & market your company’s product Share links, videos, photos and start discussions

30. Use pages for brands Pages resemble your FB profile Customize Facebook URL to company name for example www.facebook.com/asgteamwww.facebook.com/asgteam Pages help your brand go viral Pages rank in Google and you can use it for your professional career, keeping your personal private

31. By opening up an event to everyone, you can meet and discover new people who have a shared interest and can support your career Events are cataloged By starting an event, you’re positioning yourself as a leader and an expert – great for your personal brand

32. Share your Facebook link to other sites Build your friend list so you have people to market to in the future Think profile as a digital asset & grow that asset over time

33. Link social media profiles together so you only have to update one time Use RSS feeds to import blog titles

34. Start following people and institutions Relevant people in your field & become their follower

36. Tweet about relevant topics such as specific niche, professions, industry advice, specific companies, etc. Start re-tweeting (forwarding) Write notes to followers using the “@” symbol and their Twitter handle Tweet about articles relevant to your industry or links you find intriguing Example – Energy Recruiter posts an article on natural gas extraction

37. Use hash tags - #Tweetmyjobs Search in the Twitter home page to see what is happening now Job search accounts that are dedicated to company, field, job type or region @simplyhired, @chicagowebjobs

38. Social Media Policy – more than rules, a strategy Companies not evolving into this approach to social media have even more to lose Overly restricting social media use is counter- productive Broad policies often lose the chance to help guide employees into respectful social network habits & even act as “brand ambassadors” for the company

39. Good starting point for establishing guidelines – The 5 R’s Reason Represent Yourself Responsibility Respect Restraint