1. 3 October 2015 Dhanashree Date, Ph.D Web 2. Technologies for Libraries

2. 3 October 2015 “Twinkle Twinkle Little Star”.

3. 3 October 2015 Of the people  For the people  BY the people Web 2.0 Dynamic pages Push Information Frequently updated User participation Outsourced Services Web 1.0 Static pages Pull Information Updated by Webmasters only No user participation Own servers and applications

4. 3 October 2015 Web 2.0 : Our Emerging Service Model participative collaborative personalised modular mashups

5. 3 October 2015

6. Print (preferably with coffee and croissants) Website Mobile website (for phones and PDAs) Archive (NYT and third party) Online aggregators Electronic (download) NYT Reader (software platform) Email RSS Blogs Alerts Podcasts SMS texting Avantgo Chumby Opera Mini Twitter Vindigo iPhone app Kindle Facebook LinkedIn YouTube 23 ways to access NY Times !!!

7. 3 October 2015 Look at Numbers 260 412.3 3,000,000 140 USA top 50 magazines 48% RSS 46% Message Board 38% Publisher Blogs Online 38% Registrations USA top 100 newspapers 80 % Reporter Blogs 76% RSS 75% Section-wise RSS 64% Message Board 61% Videos 38% Online Registrations

8. 3 October 2015 Look at More Numbers……these are Indian Users 63% of urban students spend over an hour online daily 62% have a personal computer at home 93% are aware of social networking Orkut and Facebook are most popular online destinations 46% use online sources to access news 1 in 4 students own lap-tops in metros; 2 of 3 own music players It’s Time to Change Learning

9. 3 October 2015 Expectations 2.0 ??

10. 3 October 2015 It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. - Charles Darwin

11. 3 October 2015 Extern al Benefit s Interna l Benefit s Web 2.0

12. 3 October 2015 Collection Building Impact of Web 2.0 Marketing Talent Search Web 2.0 Reference Services Circulation User Training CAS / SDI OPAC

13. 3 October 2015 Web 2.0

14. 3 October 2015 Blog Vs. Website Blog More personal, fun, transient, work-in- progress nature of content To communicate regularly with customers and clients about events, happenings. Interactive customer feedback is the primary objective To gather competitive intelligence, perspectives, user opinions, trends & flaks Low learning curve Web-site Serious, business content, less dynamic content An official overview of library team, services and set-up User interaction is not the primary objective Cannot gather user intelligence, opinions, trends High learning curve

15. 3 October 2015 Wiki Content is centrally located, organised and editable by anyone Equal sense of ownership and commitment to all participants Training tools, subject guides, resource catalogues, instructions Blog Content is not editable, only commentable The creator drives the content Act as a mini web-site, news vehicle, events, discussions Blog Vs. Wiki

16. 3 October 2015 Google Alerts No such research required. Captures news from unknown sources High serendipity Comes to the inbox Access to all sources listed in the alerts You are always lucky Bloglines Need prior research on the web to seek sources providing relevant RSS feeds Limited serendipity Need regular visits Cannot forward links of registered sources. You are lucky Bloglines Vs. Google Alerts

17. 3 October 2015 IMs vs. SMS vs. Tweets Mobiles/ SMS RSS feeds, reminders, announcements, marketing Library to many Not always real-time communication Not all users use Mobiles. Limited characters. Not viable for queries Can save only short messages. Cannot clock the delivery time of a query IM For Virtual Reference Two-way real-time communication 1 to 1 Free IMs are available and can be embedded onto web- sites No limit on characters Can save transcripts and history Can clock the connect time with the users. Twitter Reminders, announcements, marketing Many to many Not always real-time communication Not all users use Twitter. Limited characters. Not viable for queries Can save only short messages. Cannot clock the delivery time of a query

18. 3 October 2015 Circulation Collection Building Cataloguing Marketing Reference Services CAS / SDI User Training Talent Search Photos Videos SNS RSS Widgets IM Wikis Blogs

19. 3 October 2015 Web 2.0 Bubbles Play with caution Tame the Web

20. 3 October 2015 Public Academic Special Blogs Wikis (wikipedia) RSS SNS (Facebook, Flickr YouTube, LibraryThing) Twitter Pod / Vod casting Mobile services Virtual World Instant Messaging Google tools Mashups Blogs Wikis (wikipedia) RSS SNS (delicious, CiteUlike, LibraryThing) Google tools Mashups Blogs Wikis RSS Google tools Instant Messaging Pod / Vod casting Mobile services Twitter SNS (delicious, CiteUlike, LibraryThing) Virtual World Instant Messaging Pod / Vod casting Mobile services Twitter Mashups Virtual World Mapping Tools to Library Profiles High Medium Low

21. 3 October 2015 Don’t jump onto the bandwagon Free, but deploy wisely Avoid overuse and overload Don’t expect a mad rush Social networking sites alone wont help you to network socially Perpetual beta

22. 3 October 2015

23. Extern al Benefit s Interna l Benefit s Measure Key Performance Indicators Website viewership Voluntary participation at events Number of IM reference queries resolved Views of tutorials Downloads of pod / vod casts Viewing duration per clip Referrals External collaborations Decrease in manually delivered services Increase in circulation of low used books Increase in feedbacks / suggestions Increase in acquisitions through Web 2.0 feedbacks Increase in comments / reviews / tags on OPAC RSS subscription-base Number of user suggestions deployed Contributors to the Wiki

24. 3 October 2015 Clarity of Purpose Why do I need it ?? What is in it for me?? Clarity of Language User-generated content, Aggregation, Single-Sign-On, Mashup $%^&*()_+@#$%^&*()$%^&*()^&*() Clarity of Participation What can I access? What can I share? What is not permissible? Who in the library to do what? Natural Extension IM is the new reference desk, RSS feeds are a new form of library bulletins Viral Content Crisp, engaging, the feeling of What next?? Manage Sustainability

25. 3 October 2015 Source : http://www.windowswatch.co.uk/2008/04/the-time-cost-o.html Cost of Web 2.0

26. 3 October 2015 Research and deployment Transaction cost (involved in finding, requesting, and actually taking possession of an item.) Education & Training of staff and users Re-work, re-testing Duplication of efforts Downgrading services Scrapping the service Processing user complaints Low participation, low followers Team meetings Surveys Longevity Data security (unauthorized use, data loss, ownership)

27. 3 October 2015 4

28. SWOT Opportunities WeaknessesThreats Organisational skills Access to premium content Anytime Anywhere services ROI Disintermediation Invisibility of the e-resources Publisher dependencies Integration of Web 2.0 Cross domain mingling E-Marketing of services Low learning curve High impact / visibility Convincing the management Lack of awareness on business models Disintegrated technologies Cost Strengths Web 2.0

29. 3 October 2015 Our Responsibility Tame the Web 2.0 Develop analytical skills on user generated content Deploy optimally, integrate maximally Provide unleashed services, ‘but’ with personal touch

30. 3 October 2015

31. ‘Consortia’ has attained a different meaning. Group work is an inevitable fact of organizational life. We will now increasingly cater to User 2.0. Discovery happens elsewhere. Libraries need to be where its users are, and get in their flow. Unified discovery and fragmented delivery. Web analytics plays a crucial role in the measuring ROI of web services. Information is abundant; attention is scarce. It will get into the mainstream only if users see value and convenience.. Conclusion 4

32. Thank You