Trademarks & Registered Trademarks Registered Trademark: It has been officially registered with the US Patent and Trademark office (USPTO). Trademark: May be in the process of becoming registered with USPTO or it may never be officially registered at all.
Trademarks & Registered Trademarks There are no current laws requiring a company or inventor to obtain a registered trademark for their product, but replacing “TM” with “ ® ” does offer more legal protection. “TM” and “ ® ” are also very similar to a copyright patent.
What makes a good logo? 1. You can describe it easily 2. Logo’s are typically one word (the shorter the better!) 3. It is just as effective in black and white 4. It is scaleable, it works in any size (i.e.: 1 inch in size to 5 feet tall on a building) 5. Relevant to the industry it represents
Thinking with your pencil: Today we will BRAINSTORM and SKETCH only, no computers for the rest of today’s block (20 min will be given for brief research). All sketching and brainstorming will be done with pencil and paper. You must be done with your sketch and show Mrs. Eby in order to start creating your logo in Photoshop. By the start of next class please tell Mrs. Eby what your company name is.
Rubric: This is worth 125 points Pencil Sketch: 25 points 2 logo’s: 1 color logo: 50 points Creativity & Effort Design effectiveness 1 black and white logo: 50 points Creativity & Effort Design effectiveness Must be a completely different design than the color logo!