2.  Promote books online

3. add more content – increase sales

4.  Promote books online add more content – increase sales Google™ Book Search

5.  Promote books online add more content – increase sales Google™ Book Search Requires full text.

6.  Promote books online add more content – increase sales Google™ Book Search Requires full text. Transfer of the complete data to Google.

7.  Promote books online add more content – increase sales Google™ Book Search Requires full text. Transfer of the complete data to Google. Google creates electronic book stock.

8.  Promote books online add more content – increase sales Google™ Book Search Requires full text. Transfer of the complete data to Google. Google creates electronic book stock. Database: Saleable product is included.

9.  Promote books online add more content – increase sales Google™ Book SearchAdvanced Book Catalog Requires full text. Transfer of the complete data to Google. Google creates electronic book stock. Database: Saleable product is included. 100% content protection.

10.  Promote books online add more content – increase sales Google™ Book SearchAdvanced Book Catalog Requires full text. Transfer of the complete data to Google. Google creates electronic book stock. Database: Saleable product is included. 100% content protection. Database: saleable product is not included.

11.  Promote books online add more content – increase sales Google™ Book SearchAdvanced Book Catalog Requires full text. Transfer of the complete data to Google. Google creates electronic book stock. Database: Saleable product is included. 100% content protection. Database: saleable product is not included. Marketing tool to increase sales of the printed book.

12.  Promote books online add more content – increase sales Google™ Book SearchAdvanced Book Catalog Requires full text. Transfer of the complete data to Google. Google creates electronic book stock. Database: Saleable product is included. 100% content protection. Database: saleable product is not included. Marketing tool to increase sales of the printed book. Digitizes only book parts that describe what‘s inside the book: ABC Standard.

13.  ABC Standard

20.  Isn‘t that giving away for free what publishers intended to sell?

21. Google™ Book Search

22.  Isn‘t that giving away for free what publishers intended to sell? Google™ Book Search Blocks 10% of the full content.

23.  Isn‘t that giving away for free what publishers intended to sell? Google™ Book Search Blocks 10% of the full content. Search for „Buckingham Palace“ ► access to full description and history in a ‚Lonely Planet‘ Tourist Guide + free access to 4 pages surrounding this page.

24.  Isn‘t that giving away for free what publishers intended to sell? Google™ Book Search Blocks 10% of the full content. Search for „Buckingham Palace“ ► access to full description and history in a ‚Lonely Planet‘ Tourist Guide + free access to 4 pages surrounding this page. - user-friendly - Unlikely to buy the book

25.  Isn‘t that giving away for free what publishers intended to sell? Google™ Book Search Blocks 10% of the full content. Search for „Buckingham Palace“ ► access to full description and history in a ‚Lonely Planet‘ Tourist Guide + free access to 4 pages surrounding this page. - user-friendly - Unlikely to buy the book Advanced Book Catalog

26.  Isn‘t that giving away for free what publishers intended to sell? Google™ Book Search Blocks 10% of the full content. Search for „Buckingham Palace“ ► access to full description and history in a ‚Lonely Planet‘ Tourist Guide + free access to 4 pages surrounding this page. - user-friendly - Unlikely to buy the book Advanced Book Catalog 100% content protection.

27.  Isn‘t that giving away for free what publishers intended to sell? Google™ Book Search Blocks 10% of the full content. Search for „Buckingham Palace“ ► access to full description and history in a ‚Lonely Planet‘ Tourist Guide + free access to 4 pages surrounding this page. - user-friendly - Unlikely to buy the book Advanced Book Catalog 100% content protection. Search tells you in what books you find information about „Buckingham Palace“ but does not reveal the actual content.

28.  Google ™ full book search vs. ABC Standard: relevance of the search results

29.  Google ™ full book search vs. ABC Standard: relevance of the search results Google™ Book Search

30.  Google ™ full book search vs. ABC Standard: relevance of the search results Google™ Book Search - Full text search through full book - ALL words taken into account, incl. redundant words

31.  Google ™ full book search vs. ABC Standard: relevance of the search results Google™ Book Search - Full text search through full book - ALL words taken into account, incl. redundant words - A lot of results - Not necessarily relevant books

32.  Google ™ full book search vs. ABC Standard: relevance of the search results Google™ Book Search - Full text search through full book - ALL words taken into account, incl. redundant words - A lot of results - Not necessarily relevant books Advanced Book Catalog

33.  Google ™ full book search vs. ABC Standard: relevance of the search results Google™ Book Search - Full text search through full book - ALL words taken into account, incl. redundant words - A lot of results - Not necessarily relevant books Advanced Book Catalog - Full text search through ABC Standard: table of contents, index pages…

34.  Google ™ full book search vs. ABC Standard: relevance of the search results Google™ Book Search - Full text search through full book - ALL words taken into account, incl. redundant words - A lot of results - Not necessarily relevant books Advanced Book Catalog - Full text search through ABC Standard: table of contents, index pages… - Thousands of qualified keywords available

35. Google™ Book SearchAdvanced Book Catalog -Full text search through ABC Standard: table of contents, index pages… - Thousands of qualified keywords available - Index is a qualified summary of the book‘s content. Words not contained in the index were not considered relevant to the book by the author. - Full text search through full book - ALL words taken into account, incl. redundant words - A lot of results - Not necessarily relevant books  Google ™ full book search vs. ABC Standard: relevance of the search results

36.  Google ™ ranking vs. ABC ranking: what books get the top selling position

37.  Google ™ ranking vs. ABC ranking: what books get the top selling position Google™ Book Search

38. - ranking mechanisms not disclosed  Google ™ ranking vs. ABC ranking: what books get the top selling position Google™ Book Search

39. - ranking mechanisms not disclosed - Book = document ?  Google ™ ranking vs. ABC ranking: what books get the top selling position Google™ Book Search

40. - ranking mechanisms not disclosed - Book = document ? - Many hits = relevant book  Google ™ ranking vs. ABC ranking: what books get the top selling position Google™ Book Search

41. - ranking mechanisms not disclosed - Book = document ? - Many hits = relevant book  Google ™ ranking vs. ABC ranking: what books get the top selling position Google™ Book SearchAdvanced Book Catalog

42. - ranking mechanisms not disclosed - Book = document ? - Many hits = relevant book  Google ™ ranking vs. ABC ranking: what books get the top selling position Google™ Book SearchAdvanced Book Catalog - transparent, objective ranking

43. - ranking mechanisms not disclosed - Book = document ? - Many hits = relevant book  Google ™ ranking vs. ABC ranking: what books get the top selling position Google™ Book SearchAdvanced Book Catalog - transparent, objective ranking - book specific ranking: each part of a book can be assessed individually

44. - ranking mechanisms not disclosed - Book = document ? - Many hits = relevant book  Google ™ ranking vs. ABC ranking: what books get the top selling position Google™ Book SearchAdvanced Book Catalog - transparent, objective ranking - book specific ranking: each part of a book can be assessed individually

45.  Reach: who can access the information Google™ Book Search

46. - Google users - Google is exclusive gate to the information - orders distributed within the Google Partner network  Reach: who can access the information Google™ Book Search

47. - Google users - Google is exclusive gate to the information - orders distributed within the Google Partner network  Reach: who can access the information Google™ Book SearchAdvanced Book Catalog

48. - Google users - Google is exclusive gate to the information - orders distributed within the Google Partner network  Reach: who can access the information Google™ Book SearchAdvanced Book Catalog - any visitor of a bookseller‘s website or any search engine - ABC is a tool open for any bookseller of any size - ABC applications support the marketing activities of a bookseller - National ABCs are accessible via ABC users worldwide, eg: ABC UK in Russia

49.  Business Model: Financing of the ABC Advanced Book Catalog

50.  Business Model: Financing of the ABC Advanced Book Catalog - Bookshops acquire licence for use of ABC and pay per click = re-financing - Publisher sends a copy to MIDVOX, no further costs