1. MARKETING Getting it right 21 July 2015 Created by : Bridget von Holdt Glasshouse Communication Management

2. WHO WE ARE Established in 2013 as a result of two highly successful and well established consultancies namely; Inzalo Communication and HMC Seswa  Each with more than 30 years experience Longstanding clients and track record Committed to innovation and effective implementation Offering tailor made strategies and solutions specific to our clients’ needs

3. OUR OFFERING Writing Digital AdvertisingDesign Crisis communication plans

4. SERVICES Strategic planning Public Relations Media Relations Event Management Stakeholder relations Investor and financial communication

5. SECTORS Business and Finance Industrial and engineering ConsumerPharmaceuticalDigital Entertainment

6. BRANDING

7. WHAT IS BRANDING? Creating a unique name and image for a product in the consumers' mind through: Advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

8. HOW TO BRAND YOUR COMPANY?

9. Logo: A logo is a quick visual that reminds clients and potential customers of your company’s identity. The consistency of a logo and branding shows great attention to detail, which implies that your business will deliver a consistent customer experience. Company Profile: Help streamline your organisation’s identity. Build the image and credibility of your business. Summarise your organisation’s purpose, history and culture. Present key information to potential customers and investors, the general public and the media.

10. HOW TO BRAND YOUR COMPANY? Product: Explain what your company is in one sentence What are the most important services do you offer? Messaging: What are the top 3 points you want to say about your company? What are the top 3 points you want people to know about your company?

12. Your values

13. Why do you need core values? Core values are what support the vision, shape the culture and reflect what the company values. They are the essence of the company’s identity – the principles, beliefs or philosophy of values. Many companies focus mostly on the technical competencies but often forget what are the underlying competencies that make their companies run smoothly — core values. Establishing strong core values provides both internal and external advantages to the company: Core values help companies in the decision-making processes. For example, if one of your core values is to stand behind the quality of your products, any products not reaching the satisfactory standard are automatically eliminated. Core values educate clients and potential customers about what the company is about and clarify the identity of the company. Especially in this competitive world, having a set of specific core values that speak to the public is definitely a competitive advantage.definitely a competitive advantage Core values are becoming primary recruiting and retention tools. With the ease of researching companies, job seekers are doing their homework on the identities of the companies they are applying for and weighing whether or not these companies hold the values that the job seekers consider as important.

14. Your values Golden Structures stands behind our name and our work because we believe in maintaining the three core business values that our company was founded on: CUSTOMER SATISFACTION When a disaster strikes your home or business, it disrupts every aspect of your life. Golden Structures provides outstanding service and results, which ensures the safety and satisfaction of our clients. We help our customers understand the restoration process, assisting them through each step, from filing a claim to reconstruction. Golden Structures uses project management, experienced technicians, and a licensed general contractor to ensure the process remains on schedule. Our work isn’t done until our clients are satisfied.

15. Your values Golden Structures stands behind our name and our work because we believe in maintaining the three core business values that our company was founded on: CUSTOMER SATISFACTION When a disaster strikes your home or business, it disrupts every aspect of your life. Golden Structures provides outstanding service and results, which ensures the safety and satisfaction of our clients. We help our customers understand the restoration process, assisting them through each step, from filing a claim to reconstruction. Golden Structures uses project management, experienced technicians, and a licensed general contractor to ensure the process remains on schedule. Our work isn’t done until our clients are satisfied.

16. QUALITY WORK Golden Structures is a fully licensed and insured company. Our technicians are certified by the IICRC, which ensures that our customers receive a well-educated and experienced staff working to restore their property to pre-loss condition. We respond to emergencies 24 hours a day, 7 days a week, 365 days a year because we know that disaster can strike at any time INTEGRITY Michael and the team from Golden Structures understand the stress that any type of damage to your personal property will cause. We believe our customers deserve honesty and compassion. No matter the day or time, Golden Structures’ staff is available to answer any questions or concerns

17. WHAT IS MARKETING? Marketing is communicating the value of : Product & Service Brand to Customers For the purpose of: Promoting the Brand Selling the Product Selling the Service

18. HOW TO MARKET?

19. Target Audience / customer: B2B Consumers Stakeholders Media Key Messages: Who you are How you work What makes you different Why your brand is relevant

20. HOW TO MARKET? Timing: When should info go out? i.e.: new product being released How often should info go out? Avenues / tactics: For example Website Advertising Activations Social Media Public Relations

21. DIGITAL MARKETING

22. WHAT IS DIGITAL MARKETING? Digital marketing means using digital technologies to reach and engage with consumers. The key objective is to promote brands through various digital channels

23. DIGITAL MARKETING PLATFORMS Digital PR Social Media Stake- Holders Stake- Holders Advert- ising Adtivat- ions Website

24. SUCCESSFUL DIGITAL MARKETING ‘A business has to be engaging, it has to be fun, and it has to exercise your creative instincts.’ Richard Branson

25. SUCCESSFUL DIGITAL MARKETING

27. HOW TO RUN A SUCCESSFUL MARKETING CAMPAIGN BE BRAVE!! STAND OUT!! BE DIFFERENT!! BE RELEVANT!!

28. Other brands KhululaInvestment Cars DiscoveryAfrica Tikkun MazdaNespresso 3M Bonny’s Best Buys GarminPfizer Mandela DayItaltile / CTM LafargeL’Oreal

29. OUR CLIENTS

31. THANK YOU Q’s