1. Think differently to lead more effectively

2. Thank you to our supporters The ECLF is made possible thanks to the generous support of our sponsors:

3. The ECLF team Bruce MacMillanMPI’s President and CEO Katie Callahan-Giobbi Executive VP, MPI Foundation & Chief Business Architect Didier ScailletVP Global Development Antonio DucceschiDir. Sponsorship and Partnership Development Joyce DogniezDirector of Operations, EMEA Miranda van BrückChapter Business Manager, EMEA Hannah PattisonManager of Events, EMEA Bianca ManteuffelManager Member Services, EMEA Ed SimeoneExecutive Producer, FusionProductions Carole McKellarManaging Director, The RFB Group Kevin CottamInspirational coach at Aspire4excellence

4. Agenda Friday 17h30Welcome & introduction 17h45Get to know each other 18h00A conversation with Bruce MacMillan 19h15Introduction Re-imagination 19h30Diamond cocktail reception 20h15Dinner

5. Think differently to lead more effectively

8. Kevin Cottam Kevin J. Cottam, B.Sc.,ACC Inspirational coach, Aspire4excellence Victoria, BC, CANADA “Be the Change you Want to See in the World”. Mahatma Gandhi

9. Musical Ice Breaker What is your name? What MPI chapter are you from? What is/are the reason(s) you are involved as a chapter leader? What makes you laugh?

10. Think differently to lead more effectively

11. A Conversation with Bruce MacMillan EVOLVING from Association to Global Community Co-Creating to Ensure Success

12. A Conversation with Bruce MacMillan Our vision: Build a rich global meeting industry community

13. A Conversation with Bruce MacMillan Our mission: Make our members successful by building human connections to: - Knowledge/Ideas - Relationships - Marketplaces

14. A Conversation with Bruce MacMillan CONNECTING PEOPLE

15. A Conversation with Bruce MacMillan Evolve from Association to Global Community Deploy programs, knowledge platforms and brand architecture to align with vision Re-imagine Business Relationships with Chapters Invest in chapters to create channel partnerships around community results Elevate the Member Conversation and Experience Elevate programs and services to a higher level of experience and business return Build a Great Organization Create a remarkable culture and structure 2007-08 Strategic Imperatives:

16. Evolve from Association to Global Community Deploy programs, knowledge platforms and brand architecture to align with global vision

17. FROM BLUE OCEAN  Co-CREATION

18. Think Different

19. Re-Imagine

20. Think Different

21. Co-Creation

22. Service development “Passive” Customers MPI Suppliers Marketing Channels Historically, MPI has thought of itself as designing, and marketing competitive products and services … Branding … and most of our functions and processes may have been focused on creating an “inside-out” efficiency Passive Customers Tools development

23. MPI is redesigning itself to invite the experience of its members/customers to be “co-created” between them and MPI MPI members/clients MPI EXPERIENCE Points of customer interaction Back room

24. Wikipedia: Building knowledge through a community

25. eBay as marketplace community

26. Community Co-Creation Model THE RESOURCES NETWORK THE ISSUE NETWORK MPI FUNCTIONING LIKE eBAY ISSUES SURFACED BY MEMBERS SOLUTIONS DEVELOPED UNDER THE LEADERSHIP OF MEMBERS MPI FROM ASSOCIATION TO COMMUNITY

27. Blue Ocean

28. Co-Creation

29. Community

30. MPI’s Global Community

31. Community Value Proposition No more “ one size fits all ” – less command and control Fewer barriers to entry Participate in multiple communities that YOU create Co-created education opportunities and conferences Co-created publications

36. WHAT DOES SUCCESS LOOK LIKE?

37. Think differently to lead more effectively

38. Focus for Saturday Value to a European chapter member means ___________ A chapter and a leader delivers this value by _________ To provide this value as a chapter leader in Europe, I need _________ Success is _________ Success is measured by _______ ____________ would be a great reward and recognition for me as a chapter leader for the chapter to achieve success ____________ would be a great reward and recognition for my chapter to achieve success I believe that...

39. Think differently to lead more effectively

40. Agenda Saturday 08h30Start of forum 09h00Re-imagination session 10h00Lavazza coffee break 10h15Re-imagination continued 12h30Lunch 14h00Re-imagination continued 16h00End of Saturday forum 16h30Gather in lobby for off-site program

41. Enjoy the Diamond cocktail !! !! Drinks & dinner time !! Kindly sponsored by:

42. Think differently to lead more effectively