1. Why your business needs to go global

2. 2 Imagination is more important than Knowledge Albert Einstein

3. Background 3 2000 2008

4. Going Global Characteristics of successful companies who export 4 Imaginative Unique Creative Quality Style Excellence Ingenious Passion Differentiation

5. Imaginative 5 2007 2012

6. Unique 6

7. Creative 7

8. Style 8 1826

9. Quality 9 1825 2012

10. Excellence 10 2012 Made in the South West Awards green fuels 2013 Royal Warrant

11. Ingenious 11 1993 50 Countries

12. Differentiation 12 1904

13. Passion 13 1335 2011

14. The world awaits Economic growth forecast 14 Russia 144 m China 1.3bn India 1.2bn Population Brazil 200 m 3 bn

15. The world awaits Choosing your market(s) 15 Mature Markets US (£33bn) Germany (£24.8bn) France (£17.4bn) Netherlands (£17.9bn) Ireland (£15.3bn) Belgium (£10.5bn) Spain (£8.9bn) Italy (£8.2bn) Growth Economy Markets Brazil (£2.2bn) Russia (£3.6bn) India (£2.9bn) China (£5.3bn) Fast Emerging Markets Africa Asia Pacific Saudi Arabia UAE Latin America Turkey Dominant export markets for South West, Germany, France and US 45% Ireland Pop 4.5m £15.3bn

16. Changing world The world is converging 16 Demographics Western World long lives, small families Developing World short lives, large families ‘The Asian Tilt’ - The move from West to East Emerging markets are drivers for recovery Rapid growth in internet access

17. Changing world The world is converging 17 For example... 1.3bn population in China 314m middle class in 5 yrs Shenzhen 12m population 100m urban residents since 2006

18. Changing world The world is converging Source: Hans Rosling - Gapminder Foundation Children per Woman (Fertility) Life Expectancy 12345678 15 80 70 60 50 30 2008 USA 1964 Vietnam Developing world Healthier Living longer Wealthier Spending power

19. The world awaits Buying from British Firms 19 Transportation Pharma/Medical Scientific Instruments Pumps & Compressors Earth Moving Equip Telecoms Construction Energy Technologies Financial Services Food & Drink Power Generation Industrial Machinery Advanced Engineering Pharma/Medical Automotive Power Generation Telecoms Transportation Industrial Equipment Pharma/Medical

20. Why your business needs to go global Become more dynamic, innovative and successful 20 60% UK companies that export are responsible for 60% of national productivity growth Companies that export:  More productive and innovative than non-exporters  More resilient to an economic downturn  Improve their financial performance  Boost their international profile and brand recognition / value  Are more likely to stay in business Source: Nottingham University / UK Trade & Investment

21. What gets people into export? Some common methods of how companies become exporters 21  Unsolicited enquiry or order  Enquiry from a prospective agent  Follow up suggestion of colleagues, suppliers or friends  Attended an international trade event  Relatives live there Evidence shows that new exporters are likely to improve their productivity by a third in their first year 33% Source: British Chambers of Commerce Or.... it forms part of a strategic plan for growth

22. What type of exporter? The different types of current UK exporters 22 Source: UK Trade & Investment Strategic – Plan based upon market research Adaptive – Formal Plan that considers external influence Reactive – Informal plan in place Passive – Unplanned

23. Rising to the challenge Common hurdles to doing business internationally 23  Resource Costs  Legal, regulatory and IP issues  Managing risks overseas  Language and cultural barriers  Logistics  Financing and funding export  Getting paid

24. Compelling case South West companies can grow through exports 24 Imaginative Unique Creative Quality Style Excellence Ingenious Passion Differentiation

25. UK Trade & Investment Opportunities for British firms around the world Foreign Direct Investment Export UK Trade & Investment helps UK-based companies succeed globally and assists overseas companies to bring high quality investment to the UK.

26. Access new and existing markets Package of support to help companies grow exports 26 Assist companies to grow through export Intense programme of support Support based on readiness and desire to grow export sales

27. Global reach There are opportunities for UK exporters in all areas of the world British Embassies and Diplomatic offices based in 96 markets, with 2,400 UKTI staff that offer local, in-market knowledge and expertise.

28. Provide Tactical and Strategic Assistance Package of support to help companies grow exports Trade Show Access (TAP) Export Comms Review (ECR) Market Visit Support Export Market Research Scheme Overseas Market Intro Service Export Business Training (P2E) Develop Export Strategy (G3) Tactical Strategic Intensive Help for Growth (ERDF) Value Add International Trade Advisers providing tailored support

29. How UKTI support can help you Expertise in every aspect of international trade International Trade Adviser  From the private sector (knowledge and experience)  12-24 months assistance to companies  Proactively develop overseas business

30. EU funded intensive support ERDF Internationalisation to assist on your journey into export Intensive Support £ Workshops & Events IP Scheme Language & Culture Research Scheme Suite of Workshops Grants Intensive ITA Support UKTI Core High Impact For Growth Network Clusters

31. EEN Capability Operate across Europe Covering 21m businesses Over 700m population 600 host organisations 51 countries 5000+ staff Also includes non EU countries Access to FP7 and Eurostars How UKTI support can help you Working with European Partners Enterprise Europe Network

32. Getting it right Ten key steps to successful exporting with help at hand from UKTI 32 1. Research your market 2. Export strategy and review capabilities 3. Construct an export plan 4. Choose and develop a sales presence 5. Promote your product 6. Get the customs side right 7. Choose your distribution model 8. Transport goods effectively 9. Getting paid 10. After-sales policy 10

33. 33 International business can help you survive and grow. There are real opportunities to trade internationally; UK products, services and expertise continue to be in demand across the world.

34. Partnership and Collaboration Working together to reach your export potential 34 Your Bank Your Accountant Your Lawyer Professional Service Organisations Higher Education Freight Forwarding Intellectual Property Office British Embassies and Diplomats

35. Contact UK Trade & Investment For help, advice, access to UKTI support and assistance 0845 60 60 969 Call www.ukti.gov.uk/southwest twitter.com/UKTI_SW