1. Tina Dimiza Online Products

2. U ‘ll Never Walk Alone Mobile Augmented Reality vs “Never looked for it before” syndrome Correlate Reality to World Knowledge Matches Eyes Reality understanding with web info Visualize User’s location No need to read maps and coordinates Build on inherent human route-finding Ingredients: GPS Camera Compass

3. XO RadARI See – Through effect Know more about Business before get there (under any circumstances) Assist buying decision: Critical Information combined with Reality

4. XO RadAR II Support multiple Needs in one Search  Combine all immediate needs  Get the answers from what you “see”  Optimize your Route (Maps & Routing Integration)

5. 5 options- tools at right side of the screen : Activate/De-activate Need Categories : Use Search Function : Modify Search Radius : Set Business Spots appearance in Camera mode : Get more info on app use XO RadAR: Use it as U like

6. Unique Sales Proposition to our Advertisers  Regular Customers: new targeted media Utilize further Profile Page Content  New Proposition Time & Geo Targeted Advertising Key Points 1 st Step: increase Users awareness 2 nd Step: build Users and Usage XO RadAR: Greek Business Chance

7. Mobile Local Search Google stated on Local Content in 2009: 30% of total Searches refer to Local Search “Google can provide relevant results to 11%. Yellow Pages best positioned to provide with this type of Content” Mobile Searches different than Searches from desktop and laptop Users Require Geo-targeted Results, Fast and in appropriate format Forecast just released: - U.S. mobile local ad revenues from $213 million in 2009 to $2.02 billion in 2014 - a compound annual growth rate of 57% Parameters affect it: - smartphone penetration, -Advertisers evolution in building location-based campaigns Businesses involved: premium due to consumer buying intent and conversion levels

8. Mobile Platform Greek Yellow Pages: the 1 st mobile app May 2009 Penetration in Greek iphone devices: appr. 60% XO v1.5 of iphone for the User – Auto-complete searchability – Ratings and Reviews “on the go” XO v1.5 for the Advertiser:  Profile Pages content Headings Sponsors iphone classic Mobile XO app v1.5 I

9. iphone classic Mobile XO app v1.5 II Live content: cinemas, hospitals, pharmacists Users Preferences Support: favorite film, area, date Pharmacists Opening timetable: in 3 main, soon in 14 Greek Cities Smooth interaction with Maps: Address matcher, Routing menslounge.gr: suggets it as the1 st among the Best 10 Greek apps for iphone

10. 1 Million Businesses in your Hand Nice Things in life are For Free so it’s XO Applications … “to have and to hold from this day forward” “ for better, for worse “