1. KNOWLEDGE DATABASE Topics inside  Document sharing  Event marketing  Web content

2. DOCUMENT SHARING Document sharing also known as digital marketing. The documents which are used for document sharing strategy known as Digital document. Document sharing sites Scribd Slideshare Yudu.com Files tubes Media fire etc.. ADVANTAGES: It has no limitations 100% safe example

3. EVENT MARKETING It is similar to Advertising. An event will promoted through the social media and the event portals. What is an event marketing? Event Marketing is a action taken to announce an event, for the purpose of drawing people to that event. This methodology mainly used to visit the customers to their organization. Websites to share events www.eventsetter.com www.zvents.com www.yelp.com,etc... www.yelp.com EVENTS: Conference Convention training Seminar group function

4. WEB CONTENT Web content will be in the form of textual or visual that is encountered as part of the user experience on website. The page content includes: Images Text Animations Videos musics Importance of WEB CONTENT We categorize websites as being a particular type of website according to the content a website contains.

5. Update frequently – it’s essential Consistently updating a website’s content is the only way to maintain a competitive edge. Here is a look at the importance of updating certain aspects of a website to ensure that users are getting the best experience possible which will, in turn. result in improved sales and a better online presence. JUST NOTE When updating the content of a website, it is not only important to ensure the content is relevant and fresh, but also well crafted. New search engine algorithms require that content be well written for the human eye rather than for the search engine spiders. The focus should be on original, quality content that is not just limited to the written word but should also include info graphics and videos. There are 2 types off web content: 1.Static content (include the likes of the “About Us,” “FAQ,” and “Contact” pages). 2.Dynamic content (include the news section or blog).