1. SOCIAL MEDIA: THE INS, OUTS AND HOW-TO'S TO POSITION YOUR ORGANIZATION IABC South Carolina – Professional Development Workshop / June 5, 2012

2. Inbound v. Outbound Marketing Full infographic: http://www.pamorama.net/2012/03/31/inbound-marketing-vs-outbound-marketing-infographic/

3. Inbound v. Outbound Marketing  200 million Americans have registered their phone numbers on the "Do Not Call" list  86% of people skip TV advertisements  44% of direct mail is never opened

4. Inbound v. Outbound Marketing  Inbound Marketing Benefits  Costs 62% less per lead than traditional outbound marketing  Generate more revenue

5. Inbound Marketing/Social Media Tools

6. Blogging: Just Do It  Advantages  Increases SEO  Keep target audiences informed/latest information  Allows for interaction and two-way conversations Comments, blog roll  Platforms  Wordpress, Blogger, Tumblr Small businesses that blog get 55% more website visitors.

7. Blogging: Who to Watch  Best Western: You Must Be Trippin'

8. Blogging: Who to Watch  HomeGoods: OpenHouse

9. Blogging: Who to Watch  Feeding America Blog

10. Micro-blogging: AKA Twitter

11. Twitter: What It Looks Like

12. Twitter Terms  Tweet – 140 characters max!  Re-tweet  Friend/follower  Following  Hashtag (#)  i.e. #smallbiz #IABCSC #socialmedia  @ - for mentioning or replying

13. Twitter: Getting Started  Picking a username  Maximum of 15 characters  Adding a photo and bio  10x more likely to be followed after adding a photo  8x more likely to be followed after adding a bio  Finding folks to follow  Be followed

14. Twitter: Best Practices  Choose a unique, spam-free handle  Optimize SEO with links  Use keywords in bio  Create your own keywords  Use no more than 3 hashtags per tweet  Reply when appropriate  Using @ vs.@

15. Twitter: Who's Doing It Best?  Kodak @KodakCB  Southwest Airlines @SouthwestAir  Zappos @Zappos  Home Depot @HomeDepot  American RedCross @RedCross

16. Facebook

17. Facebook: What It Looks Like

20. Facebook Terms  News feed  Status  Like  Comment  Friend/friend request  Timeline

21. Facebook: Getting Started

22. Facebook: Best Practices  Optimize cover photo and profile picture  Organize apps  Use the "Highlight" feature  Add milestones  Publish and highlight visual content

23. Facebook: Who's Doing It Best?  Using the Highlight feature; pinning to the top  Starbucks  Identifying milestones  Livestrong  Cover photo  Fanta  Red Bull  Susan G. Komen for the cure

24. LinkedIn

25. LinkedIn: What It Looks Like

27. LinkedIn Lexicon  Connections  Invitations (to connect)  Groups  Company profiles

28. LinkedIn: Getting Started & Best Practices  Personal pages  Complete profile (100%)  Customize your URL  Add custom websites  Use keywords in your headline  Link to your Twitter account  Make your profile visible  Join groups  Company pages  Find your page and verify information  Assign admins  Post status updates  Add a link to your blog  Start a group

29. New Trends

30. Pinterest

31. Pinterest: What It Looks Like

32. Pinterest Phrases  Pin  Pinner  Pinboard  Repin

33. Pinterest: Best Practices  Avoid self-promotion  Post interesting visual content  Engage with others – like or comment on pins  Use hashtags (#)

34. Pinterest: Who's Doing It Best  Mashable – Infographics  Chobani yogurt  General Electric (GE)  Badass Machines  #GEInspiredMe campaign

35. YouTube

36. YouTube: Best Practices  Diversify content  Games, not contests

37. YouTube: Who’s Doing It Best  Nike  GoPro  Helmet camera POV videos  University of Phoenix Online  Student testimonials  Home Depot  How-to videos

38. QR Codes

39. Social Media Management Tools  TweetDeck  Manages Twitter, Facebook, MySpace, LinkedIn, Foursquare and Google Buzz  Best for managing 4-5 accounts  Hootsuite  Supports Twitter, LinkedIn, Foursquare, MySpace and WordPress  Better stats available for $  CoTweet  Assigns responsibilities for follow-ups/replies  Supports Twitter and Facebook

40. Analytics  Facebook Insights  Twitter search  Bitly  LinkedIn premium accounts  SocialMention  Google Analytics

41. Additional Resources  Mashable  HubSpot  Inbound Marketing University  Social Media Examiner

42. Questions?

43. Contact Me  Lauren Todd  864/324.6342  laurendeckertodd@gmail.com