1. 1 Social Media for MSP’s - Unusual tips that work

2. 2 Richard Tubb Providing Expert Help to IT companies www.tubblog.co.uk @tubblog www.tubblog.co.uk Owen Kane Owner, KRS Multimedia Solutions www.krsgroup.ca @PCHelpdeskCA www.krsgroup.ca

3. 3 What is the ROI of Social Media? » Establishes you as a subject matter expert » Begins process of building trust in you » Gives you visibility » Typically used as a conversation starter » Business can be won thanks to Social Networking!

4. 4 Be a Content Creator Curator

5. 5 Start conversations Twitter Advanced Search

6. 6 Video killed the radio star » YouTube is the world’s second biggest search engine behind Google » People love video! » Customise your YouTube landing page – see http://www.youtube.com/gfimaxhttp://www.youtube.com/gfimax » Setup a custom URL – I use www.tubbonthetube.co.ukwww.tubbonthetube.co.uk

7. 7 Share and share alike » Make it easy for your tribe to share your content » Have your social share buttons displayed prominently on any content

8. 8 Google+ - The social spine of Google » It's not a ghost town, 190 million users, 1 million businesses... and growing

9. 9 Getting started » Create a personal account » Set your privacy settings » Create a company page » Complete your business profile » Upload banner images » Spiffy up your profile photos » Verify your business page » Connect with Google analytics » Integrate with Adwords campaign (Social media dashboard) » Find people, pages, topics companies and brands to engage » Set up some circles » Join Hangouts

10. 10 Circles and Ripples » Circles are the distinguishing factor in Google+ » Find two people you know add and invite to your circles » Use Google+ Search to find people & topics » Grow your audience - post, comment, start conversations. » Use #hashtags » Use photos and videos » Use Events » Use Google ripples to find: » Potential influencers » Like minded people » Potential clients

11. 11 Google+ Hangouts » Circles are the distinguishing factor in Google+ » Online demonstrations » Online education sessions » Brand awareness » Product and services feedback » Team meetings » Project management » Share screens, applications, presentations and Google docs » Hangouts on air - live streamed and recorded on Youtube

12. 12 Google+ Hangouts » As Google+ user it is important to keep tabs on your Google Plus Reputation. » Identifying all the places that people mention you » Engage with your people who comment, +1 and share your posts. » Thanking people for sharing your content » Add people that engage with you to your circles » Comment on a post when someone mentions your name » Check out who is adding you to their circles. » Use these links on a regular basis to help manage your reputations » All Notifications –> https://plus.google.com/notifications/allhttps://plus.google.com/notifications/all » Circle Adds –> https://plus.google.com/notifications/circlecle » Mentions Of you –> https://plus.google.com/notifications/mentionsYour posts –> https://plus.google.com/notifications/mypostsOther people’s posts –> https://plus.google.com/notifications/otherpostshttps://plus.google.com/notifications/mentionsther people’s posts –> https://plus.google.co

13. 13 Google+ links and resources » How to use Google+ and make social media work for you http://youtu.be/B2teN9L7kBk http://youtu.be/B2teN9L7kBk » Ultimate and unofficial Google+ followers list http://www.recommendedusers.com http://www.recommendedusers.com » Google+ Tutorials http://www.abrighterweb.com/google http://www.abrighterweb.com/google » Google+ learn more from Google http://www.google.com/+/learnmore http://www.google.com/+/learnmore » Google+ for Entrepreneurs https://plus.google.com/u/0/103374411540422049527/posts https://plus.google.com/u/0/103374411540422049527/posts » MSP Business Excellence - Great Example Google+ Page using events https://plus.google.com/u/0/107454495116795156185/posts https://plus.google.com/u/0/107454495116795156185/posts

14. 14 Activate Google Authorship » Credits you as the author of an article » Adds authors picture to your Google search listing » Easy to setup. Follow guide from Rick DeJarnette at http://tubb.co/S4eEDJ http://tubb.co/S4eEDJ

15. 15 Remember it’s a Conversation » Respond to feedback in a timely fashion » Be ready to respond if you post a question » Acknowledge those who share your content » If you see Social Media as anything other than a conversation…your followers will soon get bored

16. 16 Owen’s Contact Details » On Twitter - @pchelpdeskca@pchelpdeskca » Google+ glus.to/OwenKaneglus.to/OwenKane » Google + gplus.to/KRSMultimediaSolutionsgplus.to/KRSMultimediaSolutions

17. 17 Four ways to connect with Richard to continue the conversation information » Subscribe to my blog at www.tubblog.co.uk - featuring news and advice for SMB IT Companieswww.tubblog.co.uk » Connect with me on LinkedIn at www.linkedin.com/in/richardtubb to see how I may be able to help you if you’re an IT companywww.linkedin.com/in/richardtubb » Follow me on Twitter @tubblog for a heads-up on content you’ll find useful@tubblog » Circle me on Google+ at gplus.to/tubblog to gain access to content I don’t share elsewheregplus.to/tubblog