1. BUSINESS-CLASS FIXED RFID READER
THE MOTOROLA
FX7500 1

2. FX7500 Overview Next Generation Business-Class Fixed RFID Reader
All-new high performance Motorola RFID Radio Technology
Fast read rates up to tags/sec
Superior DRM performance
High Sensitivity
Excellent Noise Rejection
Flexible software radio solution
Not a chip-set based radio solution
Protects investment long-term!
Adaptive Intelligence
Reader automatically senses and optimizes its environment for best out-of-box performance
…powered by

3. FX7500- Business Class RFID Reader
VALUE PROPOSITION
Superior performance
Easy to Deploy
Simple to Manage
Cost-Effective
High Performance, Gen 2 Industry Standard
Power-Over-Ethernet
Plenum rated
Enterprise grade security – TLS, IPv6, FIPS 140
Highly-Integrated feature set
Wireless communication via USB with select
external adaptors
Uses same host based API (“RFID3”) as FX7400 and FX for application compatibility
SDK support for embedded applications
Enterprise-class Management and Monitoring
Compatible with existing accessories

4. FX7500- Business Class RFID Reader
KEY DIFFERENTIATORS
Exceptional Performance & Sensitivity with Motorola Radio Technology
Adaptive Intelligence Technology
High Feature-to-Cost ratio with highly integrated fully featured solution
Wireless connectivity via USB
Stylish Housing– blends into enterprise environments (carpeted space).
Plenum rated
Support for MSI’s EMDK RFID3 application development in .NET, C and Java for Host Applications
Support of embedded application development with SDK in Java and C
Enterprise grade security
Dual-Stack IPv6 and IPv4 support
Zero configuration networking
Data protection fail-safe mechanisms during LAN failure
MSI’s enterprise lifecycle, service and support model

5. FX7500: At-A-Glance Benefits Over FX74001
Superior RF Performance – Fast read-rates (>50%), best-in-class sensitivity
(-82dBm) & enhanced noise rejection with Motorola radio technology. 2
Adaptive Intelligence –Innovative self-optimizing software radio automatically delivers the best, most reliable performance for different application environments. 3
Wireless Communication – Wi-Fi and Blue-tooth connectivity via USB host port –select adaptors supported 4
Ease-Of-Use Features – Firmware upgrade multiple readers at once, USB Stick firmware upgrade, Cable loss compensation, Auto-Mode & More Link Profiles 5
Higher Security –Transport Layer Security (Version 1.2), IPv6 and FIPS Level 1 6
Faster, Flexible Platform – Faster TI 600MHz, Higher memory (512MB FLASH, 256MB SRAM); Flexible O.S. Linux 7
Powering Options – POE, POE+,+24VDC & Power Injector (UL Approved);
Powering reader via 12V~48V DC operation possible; Supports - Lower Power Mode 8
High Capacity, GPIO – An extra output port added (3 Outputs, 2 Inputs) 9
Phase, Improved RSSI – signals for middleware applications 10
Zero Configuration Networking – Ease of operation

6. Engineering Innovations
Ease of Management
Ease of
Service
Ease of
Use
Ease of Deployment

7. FX7500- API Compatibility
FX7400 and FX7500 use same EMDK RFID3 API for host application compatibility
FX7500 supports embedded appl. development in C & Java, but not in .NET !
Migration path for existing users of .NET embedded application:
Customers will be able to develop Java and C embedded applications using RFID SDK.
Application Type
FX7400 API / SDK
FX7500 API /SDK
Host
.Net, C, Java
Embedded
.Net
C and Java

8. Business Class RFID Reader with Motorola Radio Technology
Fast Read Rates, tags / sec
Superior DRM Performance
High Sensitivity dBm
Excellent Noise Rejection
Adaptive Intelligence Technology
4 high performance monostatic antenna ports
Enterprise Software
EMDK - RFID3 API – .NET, C & Java
Java and C SDK for embedded application development
SSP 1.0
Middleware – BizTalk, Web Sphere
EPCglobal Reader Management, LLRP
System Architecture
Linux O.S. ver
256 MB RAM / 512 MB Flash
Dual Stack IPv6 & IPv4 support
Zero Configuration Networking
Design and Ergonomics
Compact, stylish, blends easily into the environment
Ease of cable management - All cables on one side of the reader with smallest deployment footprint
Prominent,, Large LED’s on the reader that is easy to view from far
Snaps – in and out of mounting bracket for ease of deployment & service.
Simple Key-hole & VESA mounting features
FX7500
- All New-
Motorola Radio Technology
Interface
USB Host & Client Port
GPIO – Opto-Isolated (2 IP, 3 OP)
Connectivity
Ethernet 10/100 with MDI/MDX, Auto-negotiate
Wi-Fi with select adaptors via USB
Bluetooth with select adaptors via USB
Environmental Specifications
Plenum Rated
MIL-Std-810G
-20 C to +55 C
RoHS, WEEE
Power
POE or POE+
+24V DC Universal Power Supply
+12V to +48V DC Operation possible
Low Power Idle Mode
Accessories
Range of Antennas
RF Cables & Brackets
+24VDC Power Supply
POE/POE+ rated Power Injector

9. Fixed Reader Portfolio
Business
Industrial
FX port
FX port
FX port
FX port
FX Industrial, Rugged, Superior performance, Monostatic and Bistatic Antenna operation, 4/8 port configurations FX Business Class, Superior Performance, Easy-To-Use, Monostatic Antenna Operation, 2/4 port configurations
FX9500
FX7500
List Price
$ 1695 – 4 Port
$ 1995 – 8 Port
$ 1285 – 4 Port
$ 1185 – 2 Port
Environment
Up to moderately dusty environments such as DCs, Warehouses
Carpeted space, in-store retail, office environment with relatively clean spaces
Applications
Industrial – Rugged, Performance intensive, dense tag environments (case/item-tagged pallets), Dock-Doors
Specialized apps – Supply Chain , T&L
Business Class - High-performance in a wide variety of horizontal applications where sealing is not essential - Asset Management, In-store retail & Office Environments
Others
IP-53 Sealed
Bistatic / Monostatic Operation
No Sealing
Monostatic Operation

10. Target Markets - Industries & Applications
Inventory/Cycle Counting
Retail Sales Floor
Retail POS
Automatic Replenishment
Receiving/Shrink Control
Retail Backroom
Retail
Asset Management
Capitol Asset Efficiency
Enterprise
Servers, Data Tapes
IT Asset Management
Enterprise
Record Management
File Tracking
Enterprise
Healthcare
High-Value/Critical Assets
Enterprise
IT AM 10

11. FX-7500 Item-level retail application
FITTING ROOMS for Inventory Tracking
RECEIVING for Inventory Accuracy
FRONT/BACK ROOM TRANSITION POINTS for Product Tracking
Update – Replace 7400 graphics w FX7500
POS for Inventory Decrement, Automatic Replenishment
SALES FLOOR for Accurate Floor Inventory 11

12. FX-7500 Healthcare Application (Hospital)
Patient Identification for tracking and mistake-proofing
Asset Tracking for
efficient utilization, maintenance, reducing clinical time searching
Staff & Patient tracking
for quality care and safety
Document Tracking, Records Management for reduced errors and compliance
Managing Inventory for accuracy and reduce spares 12

13. FX7500 CONFIGURATIONS & PRICING FX7500 Jan 08, 2014 Jan 15, 2014
Model Number
FX7500
Orderable
Jan 08, 2014
First Customer Ship
Jan 15, 2014
Region Availability
North America, EU (Starting in Jan 2014)
Configurations
FX A50-US
4-port, US
$ 1,285
FX A50-US
2-port, US
$ 1,185
FX A50-WR
4-port, WR
FX A50-WR
2-port, WR
CLASS
2 (NA, LA, APAC) ; 4 (EMEA)
Discount Category 1A
Product Manager
Altaf Mulla

14. FX7400 End Of Life - Plan FX7400 June 30, 2014 Altaf Mulla Note:
Model Number
FX7400
End of Life
June 30, 2014
Product Manager
Altaf Mulla
Note:
1. FX7400 and FX7500 share same host based API (“RFID3”) retaining host application compatibility.
2. For embedded application development migration from FX7400 to FX7500 please visit our website for SDK and detailed application development notes to write applications in C or Java
3. FX7500 is compatible with all FX7400 accessories.

15. Comprehensive Service Plans
ENTERPRISE MOBILITY
SERVICES SERVICE DESCRIPTION TIME OF PURCHASE LENGTH OF COVERAGE SERVICE PART NUMBER
Service from the Start Advance Exchange Support
Advance replacement of devices requiring repair
Comprehensive Coverage
Full access to technical support resources
Rights to download software releases and supporting documentation
Up front with the hardware (prepaid) or within 30 days thereafter
Three years
SXB-FX
Advance Exchange Support
Anytime
One year
AXB-FX
AXB-FX
Service from the Start On Site System Support
Fast response time; field service representative responds on site next business day
SOB-FX
On Site System Support
SOB-FX
Enterprise Mobility Software Support
Rights to download software releases and
supporting documentation
SWS-EMFRDR SWS-EMFRDR SWS-EMFRDR
SWS-EMFRDR SWS-EMFRDR SWS-EMFRDR

16. FX7500 RESOURCES LMS Training Courses: Marketing Assets & Sales Tools
Product Overview for FX7500
RFI1002 OLT | 1 Hour
Marketing Assets & Sales Tools

17. THANK YOU