Presentation on theme: "1 Partner Product Workshops Thursdays, 2pm EST. While you are waiting… Where is everyone calling in from today? – Go ahead and let me know in the chat/question."— Presentation transcript:
While you are waiting… Where is everyone calling in from today? – Go ahead and let me know in the chat/question window! – (Remember that this is a webinar – the only way that I can communicate with you all is through the Question/Chat box, so don’t be shy!) PCMAC
Inbound Marketing Overview Recognition Training Program Announcements/Calendar 1 2 3 4 Agenda Attitude/Final Thought 5 3
Why Are We Here? What Are Our Goals? Who Will We Hear From? How Should You Contribute? 1 2 3 4 Partner Success Workshop Vision Where Are We Heading? 5 4
19 The Murphy Agency 3 2 1 HubSpotter Since June 30 www.themurphyagency.com John Murphy: President Number of HubSpotter Powered Clients : Getting There / 3 opportunities to pursue Success: 454 views, 7 leads in July
Located in Cleveland/Akron Ohio, we are moving away from print production and traditional marketing to Inbound Marketing. What is Inbound Marketing? – why is Inbound Marketing necessary to be successful in business today? What is HubSpot? – How does HubSpot help your customers do inbound marketing more effectively?
How does having an agency partner add value to your HubSpot experience? – Training in using the software and learning the methodology – We can help customize HubSpot ToFu content and produce other graphics for their site – Content creation! How do you help your customers succeed with HubSpot? How does it ensure long-term, sustainable success with Inbound Marketing
22 The Murphy Agency G P C T 3 2 1 Goals For HubSpot: Plan/Strategy: Challenges You Faced Before HubSpot Double revenue in 18 months. Get 6 clients on retainers. Hire more people. Add Inbound Marketing as a channel for leads/conversions. Continue with other marketing strategies: public speaking, networking, referrals, targeted DM and advertising. No way to measure client success. Can’t create landing pages, CTAs, emails easily. No way to integrate social media. Timeline 1-2 retainer clients by EOY – then add one per quarter
How We Increased Our Leads by 400% and You Can Too! Luke Summerfield The Inbound Marketing Specialist Savvy Panda
Nice to Meet You! My name is Luke Summerfield Inbound Marketing Specialist at Savvy Panda 9 years in Internet Marketing Hubspot Certified VAR Google Analytics/Adwords Certified SEO, Social Media, Email & Mobile Purple Belt in Jiu Jitsu & Brown Belt in Judo
Savvy What? … Panda? Savvy Panda Joomla! Web Design Inbound Marketing In Milwaukee, WI.
PONGO Picked a Winner Announced with PR Follow up emails to entrées Sold services Create case study
Key Takeaways: Join with strategic partners Find content opportunities Keep track of metrics Apply this to any industry Your agency can do this!
Your Homework: We post educational marketing resources, links and content daily: /SavvyPanda /GetSavvyPanda /SavvyPandaWeb Have More Questions? Tweet them to me @SavvyPanda Or email Luke@SavvyPanda.com Follow Us Now!
Thank You! Luke Summerfield The Inbound Marketing Specialist Savvy Panda
66 TIE THE LESSON TO THE EXAMPLE Current Section Title Highlight the current section if using agenda slides as section breaks NEXT STEPS/GOAL FOR YOU TO SUCCESSFULLY APPLY THIS 1 2 3 WHY THIS WHOLE CONCEPT OF THE WEEK MATTERS RECIPE FOR: Post-Presentation SUCCESS
BOOK OF THE MONTH: SWITCH 69 5 4 3 2 1 Chip & Dan Heath What looks like a people problem, is often a situation problem What looks like laziness may actually be exhaustion What looks like resistance, may actually be a lack of clarity Tools you need to motivate change in your organization & clients
Let’s Brainstorm What’s 1 key take away? What’s 1 next step?