1. The Inside Edge TM Email Marketing Magic “How to drive new profits to your bottom line using the Internet’s most powerful application”

3. Invention of the Printing Press with 1 dollar sign

6. FREE 1 email or 1 million emails - FREE

8. Imagine the Power Reduce Costs Increase Revenues Increase Profitability Increase Client Satisfaction

9. Remaining X minutes Reduce Costs = Increased Profits No Postage No Printing No Envelopes No Wages

10. #1 Building/Acquiring Your List Rent a list -best for 1 time mailings

11. #1 Building/Acquiring Your List Rent a list -best for 1 time mailings Buy a list -great for repeat mailings -sourced through “co-reg” processes

12. #1 Building/Acquiring Your List Rent a list -best for 1 time mailings Buy a list -great for repeat mailings -sourced through “co-reg” processes Targeted Appending -sophisticated data-mining process -acquire email addresses of current or target customers

13. #1 Building/Acquiring Your List Rent a list -best for 1 time mailings Buy a list -great for repeat mailings -sourced through “co-reg” processes Targeted Appending -sophisticated data-mining process -acquire email addresses of current or target customers Build Your List -“opt-in” method -offer a regular newsletter -provide a FREE bonus incentive to join your list

15. #2 Garbage In – Garbage Out How much info to request – strike a balance -“progressive extraction” maximizes quality and quantity of data extraction

16. #2 Garbage In – Garbage Out How much info to request – strike a balance -“progressive extraction” maximizes quality and quantity of data extraction Request primary email address -Hotmail and Yahoo have high turnover rates

17. #2 Garbage In – Garbage Out How much info to request – strike a balance -“progressive extraction” maximizes quality and quantity of data extraction Request primary email address -Hotmail and Yahoo have high turnover rates Collect content for personalization -first name, last name, salutation

18. #2 Garbage In – Garbage Out How much info to request – strike a balance -“progressive extraction” maximizes quality and quantity of data extraction Request primary email address -Hotmail and Yahoo have high turnover rates Collect content for personalization -first name, last name, salutation Other database info -area of interest -business info (size of company, industry, etc.) -region/city -telephone numbers

19. #3 Keep an Electronic Paper Trail Data “Sniffing” -subscription date -subscription time -subscriber I.P. address

20. #4 Show Them Your True Colors Html email -50% greater response -Not everyone can read Text email -100% readability -Not graphically appealing

21. #5 Automated Response System Automatically Deliver -Booklets, reports, site access passwords -thank you notes to subscribers -customer service responses

22. #6 Don ’ t Block the Exit Door Be sure to have an unsubscribe process

23. #6 Don ’ t Block the Exit Door Be sure to have an unsubscribe process Ensure your list is growing faster than your unsubscribe rate

24. #6 Don ’ t Block the Exit Door Be sure to have an unsubscribe process Ensure your list is growing faster than your unsubscribe rate Automate the process

25. #6 Don ’ t Block the Exit Door Be sure to have an unsubscribe process Ensure your list is growing faster than your unsubscribe rate Automate the process Use integrated “one-click” unsubscribe

26. #6 Don ’ t Block the Exit Door Be sure to have an unsubscribe process Ensure your list is growing faster than your unsubscribe rate Automate the process Use integrated “one-click” unsubscribe Don’t lose the data when you lose a subscriber

27. #7 Find the Frequency Sweet Spot High frequency mailings can increase unsubscribe rate

28. #7 Find the Frequency Sweet Spot High frequency mailings can increase unsubscribe rate Track your unsubscribe rates -Annual unsubscribe rate should not be greater than 5-10%

29. #7 Find the Frequency Sweet Spot High frequency mailings can increase unsubscribe rate Track your unsubscribe rates -Annual unsubscribe rate should not be greater than 5-10% Don’t mail without a specific reason

30. #8 Personalize, Personalize, Personalize Talk to your readers personally

31. #8 Personalize, Personalize, Personalize

32. Personalize the Content

33. #9 Don ’ t Build Lists, Acquire Information Use your information to build lists-on-demand

34. #9 Don ’ t Build Lists, Acquire Information Use your information to build lists-on-demand Export your list for any purpose -Excel spreadsheets -Word document -Access database

35. #10 Prepare for Explosive Growth Email engine must be scalable -it must handle growth

36. #10 Prepare for Explosive Growth Email engine must be scalable -it must handle growth Reliable check-point delivery Full robust reporting Login and user security

37. Email is the Internet’s “Killer Application”

38. To Learn More Contact Your Internet Consultant

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